Are you going to all the networking events but still not seeing results?
You’re not alone. So many mission-driven entrepreneurs tell me they know networking is important—but they either feel drained by it or aren’t sure how to make it work for their unique business.
I get it—networking used to feel like a chore for me, too. I’d show up, hand out business cards, and leave feeling like I wasted my time. But everything changed when I stopped following the generic rules and started showing up where my people actually hang out.
In this episode, I’ll show you:
✨ The biggest mistake entrepreneurs make with networking (and how to fix it)
✨ Why showing up early or staying late can change everything
✨ How to use coffee chats strategically—without burning yourself out
✨ A genius way to use social media to stay top of mind with new connections
If you’ve ever wondered how to make networking feel less awkward and more aligned, this one’s for you!
📣 Watch the full episode here or listen on your favorite podcast platform.
XO, Sherry, Your Marketing Mentor
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Episode Summary:
If you know you should be networking more but hate the idea of wasting time at random events that don’t lead to clients—this episode is your roadmap. I break down how to create a networking strategy that actually works for your unique business, saves time, and builds real relationships (the kind that turn into clients or referrals!).
⏱️ Timestamps
00:00 - Intro: The struggle with networking is real
00:26 - Why having a marketing mentor helps you choose the right networking path
01:00 - Go where your clients or referral partners hang out
02:30 - Endodontist example: niche down your strategy
04:00 - Pediatrician example: where to find your exact audience
05:40 - Don’t waste time on generic events
06:30 - Tip #2: Show up early or stay after
07:45 - Tip #3: Set up virtual coffee chats (and why Calendly is your friend!)
09:00 - How to reach out without feeling salesy
10:30 - Tip #4: Connect with everyone you meet via Facebook or LinkedIn
11:50 - Why social engagement boosts visibility after the event
13:00 - How Facebook’s algorithm works in your favor
14:00 - Final tip: Support others’ business pages and build community
15:10 - Recap of all networking tips
15:50 - How to work with Me + Connect on social