Hey there, fabulous! Welcome to Your Marketing Mentor, the entrepreneur podcast where passion meets strategy and authenticity fuels growth. I'm your host, Sherry Sutton – your business growth guide, marketing mentor, and biggest cheerleader on this incredible journey of creating a purposeful and profitable business. Whether you're just starting out or looking to elevate your business to new heights, you're in the right place. With nearly 30 years of experience in strategic, omnichannel marke ...
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Welcome to Heart of the Hustle—the podcast (and vodcast!) where we go beyond the highlight reel and dive into the real stories of mission-driven entrepreneurs. If you’ve ever wanted an inside look at what it takes to build a business that makes money and makes a difference, you’re in the right place. Each episode is a heartfelt conversation with incredible business owners who share the "why" behind what they do, the ups and downs they’ve faced, and the lessons they’ve learned along the way. ...
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Past speeches and talks from the Black Hat Briefings computer security conferences. October 17-18 in Tokyo at the Keio Plaza Hotel. Two days, four different tracks. Katsuya Uchida was the keynote speaker. Some speeches are translated in English and Japanese. Unfortunately at this time speeches are not available in Both languages. A post convention wrap up can be found at http://www.blackhat.com/html/bh-japan-05/bh-jp-05-main.html Black Hat Briefings bring together a unique mix in security: t ...
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Ep 16: How To Network Without Feeling Weird Or Sales
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16:15Are you going to all the networking events but still not seeing results? You’re not alone. So many mission-driven entrepreneurs tell me they know networking is important—but they either feel drained by it or aren’t sure how to make it work for their unique business. I get it—networking used to feel like a chore for me, too. I’d show up, hand out bu…
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Ep 15 - Why Every Doctor Should Invest In Real Estate with Dr. Gill of Dr. Realtors
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23:51
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23:51When I first met Dr. Gill, I knew he was building something special. Not just as a chiropractor, but as someone who gets what it means to invest in your future. So I had to bring him back—not to talk about adjustments and wellness, but about building generational wealth through real estate. In this episode of Heart of the Hustle, Dr. Gill breaks do…
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Ep 14- How To Protect What Matters: Brad Kiesling Breaks Down Insurance Without The B.S.
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36:14
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36:14I’ll be honest—insurance isn’t exactly what I’d call a “sexy” topic. But after sitting down with Brad Kiesling of the Kiesling Insurance Agency, I realized just how critical it is that we get this stuff right—especially as entrepreneurs, homeowners, and parents trying to protect what we’ve worked so hard to build. In this episode of Heart of the Hu…
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Ep 13 - How Titan Shape Transformed Women’s Fitness | Tania Nawazkhan on Heart of the Hustle
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41:08Tania Nawazkhan started a revolution on her driveway—and turned it into a thriving sisterhood that’s changing lives through movement, mindset, and emotional connection. In this episode of Heart Of The Hustle, I sat down with Tania to talk about how she built Titan Shape during the pandemic and scaled it into a community that’s about so much more th…
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Ep 15: How MrBeast Built a Billion-Dollar Brand With Personal Branding | Toastmasters Youth Summit 2025
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48:03What does MrBeast know about personal branding that most entrepreneurs don’t? In this special episode—recorded live from the Toastmasters Youth Summit 2025—I’m sharing the marketing and mindset strategies that helped MrBeast go from a 13-year-old kid with a camera to building a billion-dollar brand. And the best part? These same strategies can work…
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Ep 12 - How To Find Affordable Health Insurance For Entrepreneurs With Julie Sears
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45:38Are you an entrepreneur wondering if you can actually afford health insurance without a corporate job? In this powerful episode of Heart of the Hustle, Sherry Sutton sits down with Julie Sears from Integrity Health Insurance Advisors to uncover the real truth about navigating health insurance for small business owners. Julie shares the hidden reali…
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Ep 11 - Dyslexia, Advocacy & Neurodivergence | Sabrina Fandell on Resilience + Real Talk
40:09
40:09
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40:09Sabrina Fandell opens up about growing up with dyslexia, raising a neurodivergent child, and turning her lived experience into leadership as Vice President of the International Dyslexia Association (Dallas). This episode is a raw and empowering deep dive into the importance of early diagnosis, real support, and finding your voice—both as a parent a…
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Ep 14: Simple Habits To Make Marketing A Natural Part Of Your Day
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10:43Does marketing always fall to the bottom of your to-do list—even though you know how important it is for growing your business? You're not alone. In this episode of Your Marketing Mentor, I’m sharing simple, doable habits that will help you fit marketing into your routine without stress, burnout, or overthinking. If you’ve ever found yourself stari…
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Ep 10 - How Chiropractic Care Heals Car Accident Injuries Without Pills with Dr. Gill
26:58
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26:58In this episode of Heart of the Hustle, host Sherry Sutton sits down with Dr. Gill, a Dallas-Fort Worth-based chiropractor who helps patients recover from car accidents through a holistic, movement-based approach—no prescriptions needed. Dr. Gill walks us through his three-phase rehab method, the emotional and financial toll of accidents, and the s…
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Ep 9 - From Food Stamps to Forbes — Sangita Datta’s Journey of Service, Resilience & Leadership
39:00
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39:00In this deeply inspiring episode of Heart of the Hustle, host Sherry Sutton sits down with Sangita Datta—a Forbes Top 250 Financial Professional, proud immigrant, and candidate for Frisco City Council Place 4. Her journey is the definition of heart-forward hustle: from navigating life as an immigrant with two boys on food stamps to becoming a natio…
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Ep 13: 5 Ways To Grow Your Business With Social Media | NAIFA March 2025
57:19
57:19
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57:19Do you feel like social media is more stressful than successful? You’re not alone—so many of my clients feel completely overwhelmed when it comes to using social media to grow their business. And honestly? I used to feel the exact same way. This talk was part of a special event hosted by NAIFA (the National Association of Insurance and Financial Ad…
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Ep 8 - Fitness Made Simple, Wellness for Life with Josh Santiago
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28:58
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28:58What if fitness didn’t feel overwhelming? Josh Santiago, expert coach at BrightFIT, is here to break down how to make fitness simple, sustainable, and personalized—whether you’re a beginner or looking to fine-tune your health journey. 💪 Josh (@/joshuaksantiago) and his wife, Dr. Alex Santiago (@brighthealthdoc) co-founded BrightFIT as part of Brigh…
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Ep 7 - How to Buy Smart in a Booming Market with Henry Morales
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35:26
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35:26Looking to buy a home in DFW but feeling overwhelmed? The market is moving FAST, and smart buyers are making strategic moves to secure their dream homes while maximizing value. In this episode of Heart of the Hustle, I sit down with Henry Morales from Stonehollow Homes to break down: 🔑 What You’ll Learn in This Episode: ✔️ Why Celina & Pilot Point …
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Ep 12: 5 Business Growth Hacks for 2025: The Secret to More Clients & Sales!
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52:02
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52:02Struggling to grow your business in 2025? You’re not alone! With the rapid changes in marketing and entrepreneurship, it’s easy to feel overwhelmed. But don’t worry—I’ve got you covered! In this episode, I’m breaking down 5 must-know business growth hacks to help you attract more clients, increase visibility, and build a thriving business with less…
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Ep 6 - The Truth About Buying a Home in North Texas with Matt Braun
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46:09
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46:09The North Texas real estate market is on fire 🔥—but if you're thinking about buying a home, there’s a lot you need to know before you dive in. Prices are shifting, neighborhoods are booming, and competition is fierce. So, how do you find the right home at the right price? In this episode of Heart of the Hustle, I sit down with Matt Braun, real esta…
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Ep 5 - From Stand-Up to Speaking Power: Confidence, Comedy, and Transformation with Elaine Williams
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46:40Dedicated to Elaine’s Dad, Lynn Williams. Ever feel like you should be creating content, showing up online, or speaking on stage—but the thought of it makes you freeze? You’re not alone. Even professional speakers and performers struggle with confidence, storytelling, and standing out in a crowded space. That’s exactly what happened to Elaine Willi…
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Ep 11: Marketing Without the Overwhelm (Tips for Entrepreneurs Who Hate Marketing)
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9:12
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9:12🎯 Tired of Feeling Overwhelmed by Marketing? Let’s Make It EASY! 🚀 Marketing your business doesn’t have to be exhausting, time-consuming, or confusing. But let’s be real—it can feel that way, especially when you’re trying to do ALL the things. Instagram, TikTok, email, blogging, YouTube… oh my! 😵💫 But here’s the truth: You don’t have to be everywh…
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Ep 4 - Redefining Dentistry: Balancing Integrity, Innovation, and Patient-Centered Care with Dr. Sara Mahmood
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25:32Redefining Dentistry: Business, Integrity & Patient-Centered Care with Dr. Sara Mahmood | Heart of the Hustle Podcast Are you tired of impersonal dental care, confusing treatment plans, and feeling like just another number at the dentist’s office? You’re not alone! In this episode of Heart of the Hustle, I sit down with Dr. Sara Mahmood, founder of…
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Ep 10: Social Media Content Ideas When You Have No Ideas!
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14:11
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14:11Struggling with Social Media Content Ideas? Try These Easy Strategies! Ever sat down to create social media content and thought, I have no idea what to post? 😩 You’re not alone! Every entrepreneur hits this creative wall at some point. But the good news? You don’t have to stay stuck! In this episode of Your Marketing Mentor, I’m sharing simple, act…
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Ep 3 - Breaking Barriers in Healthcare: Integrating Wellness, Accessibility, and Patient-First Care with Dr. Alex Santiago
22:56
22:56
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22:56Are you tired of long wait times, rushed 10-minute doctor visits, and expensive surprise medical bills? You’re not alone! In this episode of Heart of the Hustle, I sit down with Dr. Alexandra Santiago, founder of Bright Health Family Medicine & Wellness, to explore how Direct Primary Care (DPC) is revolutionizing patient care by making it affordabl…
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Ep 2 - Integrating Leadership, Spirituality, And Balance In A Fast-Paced World with Bob Healey
58:08
58:08
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58:08🚀 Success isn’t just about hustling harder—it’s about working smarter, finding balance, and embracing new paths. In this episode of Heart of the Hustle, I sit down with Bob Healey—entrepreneur, world traveler, yoga teacher, and host of Offbeat Path Podcast—to talk about business leadership, personal growth, and stepping outside your comfort zone. B…
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Ep 9: Should You Outsource Your Social Media Marketing? Pros & Cons Explained!
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9:39Should You Outsource Your Social Media Marketing? Pros, Cons & Expert Tips! Are you feeling overwhelmed by managing your social media? Do you wonder if outsourcing your social media marketing is the right move for your business? 🤔 You're not alone! Many entrepreneurs struggle with whether to hire a social media manager or keep it in-house. In this …
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Ep 1 - How a Patient Advocate Can Help You Navigate Surgery and Recovery with Sara Lemert
25:55
25:55
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25:55Are you or a loved one preparing for surgery and feeling overwhelmed? You're not alone! In this episode of Heart of the Hustle, I sit down with Sara Lemert, founder of Platinum Patient Advocates, to explore why having a patient advocate can make all the difference in navigating the complex medical system. Sara shares her journey from working as a c…
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Ep 8: Steal My Process for staying focused as a multipassionate entrepreneur
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32:07
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32:07Ditch Yearly Goals and Embrace the 12-Week Year | Your Marketing Mentor Podcast Ep. 8 Do you ever feel like yearly goal-setting is a recipe for procrastination? You’re not alone. The traditional approach of setting long-term goals often leaves us feeling overwhelmed, distracted, and stuck in a cycle of "I’ll get to it later." That’s why the 12-week…
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Ep 7: Which Social Media Platform Is Right For You?
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39:41With so many platforms available, figuring out where to focus your energy can feel overwhelming. Are you stuck wondering if Instagram, LinkedIn, or TikTok is the best fit for your brand? You're not alone—it’s a common struggle for entrepreneurs! The truth is, not knowing where to show up means wasting time, effort, and even money on platforms that …
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Ep 6: How to Create a Social Profile That Sells Without Being Spammy
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20:20Do you feel stuck trying to create a social media profile that actually sells without sounding like one of those spammy marketers? You’re not alone, and I totally get it! Many of my clients worry about coming across as ‘too salesy’ or annoying their audience. But here’s the good news: you don’t have to choose between being authentic and marketing e…
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Ep 5: How To Market Your Black Friday Deals
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20:23
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20:23Are you ready for Black Friday but unsure how to make the most of it as a small business? You're not alone! In this episode of Your Marketing Mentor, I break down everything you need to create a successful Black Friday strategy. We’ll cover why a Black Friday deal can be valuable, how to design offers that your audience can't resist, and effective …
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Ep 4: Should You Start A Podcast To Promote Your Business
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21:01Have you been thinking about starting a podcast for your business? It can be a game-changer—but is it the right next step for you? In my latest episode of Your Marketing Mentor, I dive into everything you need to know to make that decision. I’ll walk you through the benefits, the time commitment, and how podcasting can elevate your brand. Here’s wh…
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Ep 3: Simple Copy Formula That Drives Sales
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23:08
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23:08Are you tired of staring at a blank screen, unsure of what to write? 🙈 If creating copy or content feels like pulling teeth, trust me—I’ve been there too! 🫣 I used to freeze every time I sat down to write, but after years of research and working with incredible entrepreneurs, I’ve developed a simple copywriting formula that actually works. 🎯 In thi…
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EP 2: Using AI To Simplify Your Marketing
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26:50
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26:50Ever feel like you’re drowning in the endless tasks of marketing your business, wondering if there’s a smarter, simpler way to get it all done? You’re not alone! That’s why in this episode of Your Marketing Mentor, we’re exploring exactly how AI can be your secret weapon to simplify your marketing while keeping it authentic and impactful. 🌟 In this…
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EP 1: What Does A Marketing Mentor Do and Do I Need One
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44:54
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44:54Running a business is lonely. There are 10,000 decision to make in a day… often by yourself. How do you know which one to make without feeling totally overwhelmed? And how do you decide on things that you’re not trained in (like sales and marketing)? That’s where a business growth consultant (like yours truly) comes in. :) Say goodbye to making eve…
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Sherri Sparks and Jamie Butler: "Shadow Walker" Raising The Bar For Rootkit Detection (English)
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53:33
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53:33"Last year at Black Hat, we introduced the rootkit FU. FU took an unprecented approach to hiding not previously seen before in a Windows rootkit. Rather than patching code or modifying function pointers in well known operating system structures like the system call table, FU demonstrated that is was possible to control the execution path indirectly…
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Dominique Brezinski: A Paranoid Perspective of an Interpreted Language (English)
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1:16:22
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1:16:22"Interpreted, dynamically-typed, and object-oriented languages like Ruby and Python are very good for many programming task in my opinion. Such languages have many benefits from rapid, easy development to increased security against memory allocation and manipulation related vulnerabilities. However, choice of programming language alone does not gua…
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Kenneth Geers: Hacking in a Foreign Language: A Network Security Guide to Russia (and Beyond) (English)
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1:27:12
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1:27:12"Has your network ever been hacked, and all you have to show for your investigative efforts is an IP address belonging to an ISP in Irkutsk? Are you tired of receiving e-mails from Citibank that resolve to Muscovite IP addresses? Would you like to hack the Kremlin? Or do you think that the Kremlin has probably owned you first? Maybe you just think …
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Jeremiah Grossman: Phishing with Super Bait (English)
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1:05:44
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1:05:44"The use of phishing/cross-site scripting (XSS) hybrid attacks for financial gain is spreading. It?s imperative that security professionals familiarize themselves with these new threats to protect their websites and confidential corporate information.This isn't just another presentation about phishing scams or cross-site scripting. We?re all very f…
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Chris Hurley: Identifying and Responding to Wireless Attacks (English)
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1:04:09
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1:04:09"This presentation details the methods attackers utilize to gain access to wireless networks and their attached resources. Examples of the traffic that typifies each attack are shown and discussed, providing attendees with the knowledge too identify each attack. Defensive measures that can be taken in real time to counter the attack are then presen…
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Hideaki Ihara: Forensics in Japan (Japanese)
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1:20:44
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1:20:44"In forensic research it is imperative to search for Japanese language strings. However many of the tools used in forensic research are being developed outside of Japan, and therefore not tuned for the Japanese language. In Japan there is research being done on using character encoding for anti-forensic countermeasures, and therefore character enco…
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Dan Kaminsky: Black Ops Of TCP/IP 2005 (English)
1:21:18
1:21:18
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1:21:18"Our networks are growing. Is our understanding of them? This talk will focus on the monitoring and defense of very large scale networks, describing mechanisms for actively probing them and systems that may evade our most detailed probes. We will analyze these techniques in the context of how IPv6 affects, or fails to affect them. A number of techn…
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Satoru Koyama: Botnet survey result. "Our security depends on your security." (Japanese)
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1:18:14"Many of the various attacking mechanism such as spam email, DDoS that are attacking the internet as whole in recent years can be attributed to Botnets.However there is not much information on these Botnets yet. Telecom ISAC-Japan and JPCERT/CC conducted a detailed investigation regarding botnet activity. This session will cover what was found duri…
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David Maynor: Architecture Flaws in Common Security Tools (English)
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1:09:42
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1:09:42"Look at your new device! It has a great case, plenty of buttons, and those blue LEDs - wow! But when you strip away the trappings of modern artistic design, what does it really do and how does it help you sleep at night? Perhaps most importantly, what do hackers know about this new toy that you do not? Would you be surprised to know that simple TC…
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Closing ceremonies and speech given by Jeff Moss.By Jeff Moss
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Ejovi Nuwere: The Art of SIP fuzzing and Vulnerabilities Found in VoIP (English)
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50:13"This presentation will cover SIP and VoIP related automated fuzzing techniques. Using real world vulnerabilities and audit engagements we will give a technical understanding of this emerging technology and its common attack vectors.The techniques discussed in this talk will not only be limited to SIP but will apply to methodical audit approaches f…
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Saumil Shah and Dave Cole: Adware/Spyware (English)
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1:19:31
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1:19:31"The Business * Timeline?how did we get into this mess? * The players * How their business works * Legislative environment The Technology * Technical overview of different types of programs (taxonomy) * Describe how the programs function * How adware/spyware is installed * Hijacking the system * How it updates itself * Proven techniques to prevent …
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Michael Sutton and Adam Greene: The Art of File Format Fuzzing (English)
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49:04
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49:04"In September 2004, much hype was made of a buffer overflow vulnerability that existed in the Microsoft engine responsible for processing JPEG files. While the resulting vulnerability itself was nothing new, the fact that a vulnerability could be caused by a non-executable file commonly traversing public and private networks was reason for concern.…
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Katsuya Uchida: Keynote: The Day After... (Japanese)
1:09:15
1:09:15
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1:09:15"ARPANET was established in 1968. In 1971, "creeper"programmed by Bob Thomas moved from computer to computer on ARPANET and displayed on each user's screen "I'm the creeper. Catch me if you can!". Xerox PARC set up the ethernet in 1973 since researchers were interested in the concept of "distributed processing". They were testing programs whose fun…
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