Most founders think “finding your people” means posting more. It doesn’t. It means getting brutally honest about who actually wants what you sell. And who doesn’t.

In this episode, we break down why most early content dies in the void. You’re talking to everyone. And everyone is ignoring you.

We dig into:

• Why your “audience” isn’t real yet
Most founders guess their ICP. Then they wonder why nothing converts. We explain how to stop marketing to imaginary people and get in front of the ones who actually care.

• The signals your real buyers already give you
Your people leave breadcrumbs. Search terms. Post engagement patterns. The weird DMs you keep getting from the same titles. You need to study that, not vibe your way through content.

• How to build a small but powerful circle that buys, refers, and talks about you
Your first twenty real people matter more than your first two thousand followers. We show you how to find them and how to keep them.

• What to stop doing immediately
Posting general tips. Writing to “B2B founders.” Showing up everywhere with no angle. It pushes the right people away and attracts everybody who will never buy.

• A simple system for identifying your actual tribe
We walk step by step through the behaviors, conversations, and content cues that reveal exactly who your people are, even when your business is still evolving.

By the end, you’ll know how to find the humans who get you. Need you. And want to hear from you again tomorrow.

If you want to grow your presence and pipeline with AI while still sounding 100 percent like you, come join us inside The Next Wave → wavemakers.ai