Ever blanked out when someone asks, “So, what do you do?” You’re not alone. And it’s not because you don’t know—it’s because you haven’t claimed it with clarity.

In this episode, I share my signature 3-part framework to help you start articulating your value with power and presence. Whether you're networking, pitching, or just trying to say what you do without spiraling, this episode walks you through how to:

✨ Speak to the real problem your audience is facing (hint: it’s not a job title) ✨ Highlight your unique value—your distinct blend of genius and lived experience ✨ Name the transformation only you deliver

Because let’s be real: you’re not “just” a coach, consultant, or creative. You’re a visionary force. Your words should reflect that.

🎧 Tune in, take notes, and get ready to show up like the leader you already are—clear, confident, and unforgettable. 💛

Ready to build your brand with support? 🔮 Join The Clear Vision Collective — the membership for women ready to be impossible to ignore. Start here: bebrightlisa.com/collective

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📲 Let’s connect! Instagram → @bebrightlisa LinkedIn → Lisa Guillot