Rex Frank - Winning MSPs Follow A Process
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Rex Frank on the Process-Powered MSP: Why Heroics Aren’t a Strategy
In this episode, Carrie Richardson sits down with Rex Frank, VP of PAX8 Academy, to unpack the real reasons most MSPs stall out.
From the dangers of hero culture to the strategic misuse of vCIOs, Rex shares decades of insight on what separates mature MSPs from the rest. He doesn’t pull punches—and he doesn’t believe talent alone is enough. If you're tired of duct-taping your business together with hustle, this conversation is your roadmap to building a resilient, scalable MSP.
Topics Covered:
- Why “doing it all yourself” is holding your MSP back
- How to reposition the vCIO role for long-term client impact
- The one thing your org chart says about your growth ceiling
- Why PAX8 Academy is reengineering the MSP maturity model
Find Rex Frank onsite at Pax8 Beyond!
Read the article inspired by this interview on the Fox and Crow Group blog.
Carrie Richardson and Ian Richardson host the WIN Podcast - What's Important Now?
Serial entrepreneurs, life partners and business partners, they have successfully exited from multiple businesses (IT, call center, real estate, marketing) and they help other business owners create their own versions of success.
Ian is certified in Eagle Center For Leadership Making A Difference, Paterson StratOp, and LifePlan.
Carrie has helped create and execute successful outbound sales strategies for over 1200 technology-focused businesses including MSPs, manufacturers, distributors and SaaS firms.
Learn more at www.foxcrowgroup.com
Book time with Carrie here!
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