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From Campbell to Codensity: A Practical Hero’s Journey in Video Encoding

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Manage episode 515220982 series 3615023
Content provided by NETINT Technologies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NETINT Technologies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if a hardware roadmap could read like a myth?
We take Joseph Campbell’s Hero’s Journey and map it to a concrete engineering pivot - from life in the ordinary world of CPU/GPU encoding to a high-density, power-efficient future with NETINT’s Codensity G5-based VPUs. We talk through the initial reluctance to touch specialized hardware, the mentors and SDKs that changed our minds, and the exact moment we crossed the threshold by installing drivers, testing real inputs, and pushing the cards into live workflows.

From there, the plot thickens: allies like Norsk Video, Supermicro, Gigabyte, and Akamai helped us scale, while enemies showed up as driver quirks, 4:2:0 vs. 4:2:2 trade-offs, and new mental models that don’t behave like CPUs or GPUs.
The dragon’s den wasn’t a competitor - it was public procurement. Tenders forced us to design for variability, not one-size-fits-all. That pressure shaped the treasure we brought back: four NETINT form factors that express the same transcoding engine in different ways.

We break down where each fits:

· PCIe T1A - broad compatibility

· T2A - dual-ASIC throughput

· U.2 T1U - extreme density when vendor policies allow

· M.2 T1M - tiny blade for edge and contribution with PoE, low power, and surprising capacity

We share the software split that actually works in production: NORSK for live and live-to-file pipelines, FFmpeg for VOD encoding - plus how a composable media architecture runs both on-prem and in the cloud. With Akamai’s NETINT-enabled compute options, hybrid deployments become practical, not aspirational.

The story lands with a proof point: G&L deploying at scale for the European Parliament - 30 concurrent sessions, 32 audio tracks each - across Brussels, Strasbourg, and German cloud regions, with Linode as the control plane.
DOWNLOAD PRESENTATION: https://info.netint.com/hubfs/downloads/IBC25-GnL-Hero-with-a-thousand-faces.pdf

If you’re weighing density, power budgets, or vendor constraints, this journey offers a clear map, hard-won lessons, and a toolkit you can adapt. Subscribe, share with your team, and leave a review - what’s your dragon, and which form factor would you choose first?

Stay tuned for more in-depth insights on video technology, trends, and practical applications. Subscribe to Voices of Video: Inside the Tech for exclusive, hands-on knowledge from the experts. For more resources, visit Voices of Video.

  continue reading

Chapters

1. Opening And Hero’s Journey Setup (00:00:00)

2. Campbell’s 12 Steps Explained (00:00:31)

3. Mapping The Journey To GNL (00:03:24)

4. Crossing The Threshold With NETINT (00:06:17)

5. Allies, Obstacles, And Tests (00:08:11)

6. The Dragon’s Den: Public Tenders (00:10:41)

7. The Treasure: Four NETINT Form Factors (00:12:22)

58 episodes

Artwork
iconShare
 
Manage episode 515220982 series 3615023
Content provided by NETINT Technologies. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NETINT Technologies or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What if a hardware roadmap could read like a myth?
We take Joseph Campbell’s Hero’s Journey and map it to a concrete engineering pivot - from life in the ordinary world of CPU/GPU encoding to a high-density, power-efficient future with NETINT’s Codensity G5-based VPUs. We talk through the initial reluctance to touch specialized hardware, the mentors and SDKs that changed our minds, and the exact moment we crossed the threshold by installing drivers, testing real inputs, and pushing the cards into live workflows.

From there, the plot thickens: allies like Norsk Video, Supermicro, Gigabyte, and Akamai helped us scale, while enemies showed up as driver quirks, 4:2:0 vs. 4:2:2 trade-offs, and new mental models that don’t behave like CPUs or GPUs.
The dragon’s den wasn’t a competitor - it was public procurement. Tenders forced us to design for variability, not one-size-fits-all. That pressure shaped the treasure we brought back: four NETINT form factors that express the same transcoding engine in different ways.

We break down where each fits:

· PCIe T1A - broad compatibility

· T2A - dual-ASIC throughput

· U.2 T1U - extreme density when vendor policies allow

· M.2 T1M - tiny blade for edge and contribution with PoE, low power, and surprising capacity

We share the software split that actually works in production: NORSK for live and live-to-file pipelines, FFmpeg for VOD encoding - plus how a composable media architecture runs both on-prem and in the cloud. With Akamai’s NETINT-enabled compute options, hybrid deployments become practical, not aspirational.

The story lands with a proof point: G&L deploying at scale for the European Parliament - 30 concurrent sessions, 32 audio tracks each - across Brussels, Strasbourg, and German cloud regions, with Linode as the control plane.
DOWNLOAD PRESENTATION: https://info.netint.com/hubfs/downloads/IBC25-GnL-Hero-with-a-thousand-faces.pdf

If you’re weighing density, power budgets, or vendor constraints, this journey offers a clear map, hard-won lessons, and a toolkit you can adapt. Subscribe, share with your team, and leave a review - what’s your dragon, and which form factor would you choose first?

Stay tuned for more in-depth insights on video technology, trends, and practical applications. Subscribe to Voices of Video: Inside the Tech for exclusive, hands-on knowledge from the experts. For more resources, visit Voices of Video.

  continue reading

Chapters

1. Opening And Hero’s Journey Setup (00:00:00)

2. Campbell’s 12 Steps Explained (00:00:31)

3. Mapping The Journey To GNL (00:03:24)

4. Crossing The Threshold With NETINT (00:06:17)

5. Allies, Obstacles, And Tests (00:08:11)

6. The Dragon’s Den: Public Tenders (00:10:41)

7. The Treasure: Four NETINT Form Factors (00:12:22)

58 episodes

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