Food & Wine has led the conversation around food, drinks, and hospitality in America and around the world since 1978. Tinfoil Swans continues that legacy with a new series of intimate, informative, surprising, and uplifting conversations with the biggest names in the culinary industry, sharing never-before-heard stories about the successes, struggles, and fork-in-the-road moments that made them who they are today. Each week, you'll hear from icons and innovators like Daniel Boulud, Guy Fieri ...
…
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Content provided by Vint Marketplace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vint Marketplace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Innovation & Building a Wine Brand for Gen Z with Jess Druey, Founder of Whiny Baby
Manage episode 466284061 series 2991800
Content provided by Vint Marketplace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vint Marketplace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of the Vintage Podcast, Billy and Brady are joined by Jess Druey, the founder of Whiny Baby, a wine brand designed to resonate with Gen Z drinkers. From her early career at Red Bull to winning Gordon Ramsay’s Food Stars, Jess shares how she built a wine brand that breaks the mold. They dive into the challenges of the wine industry, how younger consumers engage with wine, and why brands need to rethink their marketing strategies. Jess also teases new developments for Whiny Baby—including an upcoming orange wine—and shares insights into making wine fun, accessible, and relevant to a new generation.
Topics Covered:
- How Jess got into the wine industry despite no formal background
- The inspiration behind Whiny Baby and why it stands out
- How Red Bull influenced her approach to wine branding
- The importance of storytelling, packaging, and cultural relevance
- The rise of Gen Z wine drinkers and what they actually enjoy
- The challenges of launching a wine brand and scaling nationwide
- How to make wine fun while maintaining quality
- The future of Whiny Baby, including a new orange wine release
Where to Find Whiny Baby Wines:
Now available at Target, Total Wine, and BevMo in select states.
Follow Jess & Whiny Baby:
Instagram | Website
Chapters:
00:00 Introduction to the Vent Podcast
00:49 Stage One Master of Wine Program Insights
04:31 Napa's 2023 Vintage and Wine Tasting
09:02 Introducing Jess Drury of Winey Baby
12:33 Creating a Wine Brand for Younger Consumers
16:01 Winey Baby's Unique Marketing Approach
28:10 Whiny Baby's Next Steps
28:55 Challenges and Adaptations
30:33 Pricing and Market Strategy
35:51 Strategic Partnerships
40:20 Innovative Marketing Tactics
44:33 Navigating Industry Regulations
56:03 Conclusion and Final Thoughts
The Vint Wine Podcast is a production of the Vint Marketplace, your source for the highest quality stock of fine wines and rare whiskies. Visit www.vintmarketplace.com.
To learn more about Vint and the Vint Marketplace, visit us at Vintmarketplace.com or email Brady Weller at [email protected], or Billy Galanko at [email protected].
Cheers!
182 episodes
Share
Manage episode 466284061 series 2991800
Content provided by Vint Marketplace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vint Marketplace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of the Vintage Podcast, Billy and Brady are joined by Jess Druey, the founder of Whiny Baby, a wine brand designed to resonate with Gen Z drinkers. From her early career at Red Bull to winning Gordon Ramsay’s Food Stars, Jess shares how she built a wine brand that breaks the mold. They dive into the challenges of the wine industry, how younger consumers engage with wine, and why brands need to rethink their marketing strategies. Jess also teases new developments for Whiny Baby—including an upcoming orange wine—and shares insights into making wine fun, accessible, and relevant to a new generation.
Topics Covered:
- How Jess got into the wine industry despite no formal background
- The inspiration behind Whiny Baby and why it stands out
- How Red Bull influenced her approach to wine branding
- The importance of storytelling, packaging, and cultural relevance
- The rise of Gen Z wine drinkers and what they actually enjoy
- The challenges of launching a wine brand and scaling nationwide
- How to make wine fun while maintaining quality
- The future of Whiny Baby, including a new orange wine release
Where to Find Whiny Baby Wines:
Now available at Target, Total Wine, and BevMo in select states.
Follow Jess & Whiny Baby:
Instagram | Website
Chapters:
00:00 Introduction to the Vent Podcast
00:49 Stage One Master of Wine Program Insights
04:31 Napa's 2023 Vintage and Wine Tasting
09:02 Introducing Jess Drury of Winey Baby
12:33 Creating a Wine Brand for Younger Consumers
16:01 Winey Baby's Unique Marketing Approach
28:10 Whiny Baby's Next Steps
28:55 Challenges and Adaptations
30:33 Pricing and Market Strategy
35:51 Strategic Partnerships
40:20 Innovative Marketing Tactics
44:33 Navigating Industry Regulations
56:03 Conclusion and Final Thoughts
The Vint Wine Podcast is a production of the Vint Marketplace, your source for the highest quality stock of fine wines and rare whiskies. Visit www.vintmarketplace.com.
To learn more about Vint and the Vint Marketplace, visit us at Vintmarketplace.com or email Brady Weller at [email protected], or Billy Galanko at [email protected].
Cheers!
182 episodes
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Similar to Vint Wine Podcast
Food & Wine has led the conversation around food, drinks, and hospitality in America and around the world since 1978. Tinfoil Swans continues that legacy with a new series of intimate, informative, surprising, and uplifting conversations with the biggest names in the culinary industry, sharing never-before-heard stories about the successes, struggles, and fork-in-the-road moments that made them who they are today. Each week, you'll hear from icons and innovators like Daniel Boulud, Guy Fieri ...
…
continue reading
Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
A last-minute party with no menu inspiration. A kitchen with no space. A toddler who will only eat buttered pasta. Name your dinner emergency—Bon Appétit is here to help. Dinner SOS is the podcast where we answer desperate home cooks' cries for help. In every episode, food director Chris Morocco and a rotating cast of cooking experts tackle a highly specific conundrum and present two solutions. The caller will pick one, cook through it, and let us know if we successfully helped rescue dinner ...
…
continue reading
An investigative podcast hosted by world-renowned literary critic and publishing insider Bethanne Patrick. Book bans are on the rise across America. With the rise of social media, book publishers are losing their power as the industry gatekeepers. More and more celebrities and influencers are publishing books with ghostwriters. Writing communities are splintering because members are at cross purposes about their mission. Missing Pages is an investigative podcast about the book publishing ind ...
…
continue reading
Gravy shares stories of the changing American South through the foods we eat. Gravy showcases a South that is constantly evolving, accommodating new immigrants, adopting new traditions, and lovingly maintaining old ones. It uses food as a means to explore all of that, to dig into lesser-known corners of the region, complicate stereotypes, document new dynamics, and give voice to the unsung folk who grow, cook, and serve our daily meals.
…
continue reading
Investigating every aspect of the food we eat
…
continue reading
Welcome to the FroKnowsPhoto Podcast where we discuss all things Photography. From Nikon to Canon Cameras and all the lenses and accessories for your camera bag. If you are into photography looking to pick up tips, tricks, reviews and our personal views than this is the podcast for you. Please subscribe for the latest episodes.
…
continue reading
As She Rises brings together local poets and activists from throughout North America to depict the effects of climate change on their home and their people. Each episode carries the listener to a new place through a collection of voices, local recordings and soundscapes. Stories span from the Louisiana Bayou, to the tundras of Alaska to the drying bed of the Colorado River. Centering the voices of native women and women of color, As She Rises personalizes the elusive magnitude of climate cha ...
…
continue reading
Tangentially Speaking is dedicated to the idea that good conversation is organic, uncensored, revelatory, and free to go down unexpected paths with unconventional people. chrisryan.substack.com
…
continue reading
Ask questions, vote and discover answers about Chicago, the region and its people. From WBEZ.
…
continue reading
Player FM - Podcast App
Go offline with the Player FM app!
Go offline with the Player FM app!
