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Why Your Job Ads Aren't Getting (Suitable) Applications And What To Do About That - ep.236

26d ago 13:55

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Why Your Job Ads Aren't Getting Applications (And What Actually Works) - Veterinary Voices ep.236

Your job ad has been up for months and you still see zero suitable applications.

Here's the harsh reality: we're in a global veterinary professional shortage with more jobs than jobseekers.

Some clinics are getting great applications while others get crickets.

Most clinics are still advertising like it's 2010—writing job ads that focus entirely on what they need from employees, not what employees want from them.

They list requirements like shopping lists: "Must have 3 years experience, must work weekends, must be comfortable with surgery"—but nothing about why their clinic is special or what makes working there genuinely rewarding.

In this Episode Julie Covers :

The three-strategy framework that actually works in shortage markets to get veterinary professionals to notice, read and apply to your ads
Why leading with "we need a veterinarian who can..." kills applications and the flip technique that transforms employer-focused ads into jobseeker magnets
Why clinical competence is now assumed and what veterinary professionals are actually choosing based on instead
How traditional job boards force you into templates that strip away your clinic's personality (and why clinic showcasing is just as important as job posting)
The fatal mistake of treating job ads like shopping lists when you should be competing on the whole employment experience

This week's actionable takeaway: Count how many sentences in your current job ad focus on what you need versus what the jobseeker gets—if it's weighted towards your needs, flip it.

Essential listening for veterinary practice owners who want to attract applications instead of hoping for them.

Brought to you by VetClinicJobs—direct hiring, reimagined. No agency.

LINKS MENTIONED IN THIS EPISODE:
Email Lizzie

Email Tania

Job Advertisement Market Intelligence Report - Australia New Zealand

Struggling to get results from your job advertisements?
If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.
The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

Chapters

1. Why Your Job Ads Aren't Getting (Suitable) Applications And What To Do About That - ep.236 (00:00:00)

2. The Reality of Veterinary Hiring Success (00:01:22)

3. Global Veterinary Professional Shortage Explained (00:02:55)

4. Traditional Job Advertising No Longer Works (00:03:48)

5. Why Most Vet Clinics Sound the Same (00:05:11)

6. Three Proven Strategies for Shortage Markets (00:06:17)

7. Showcasing Your Clinic's Personality (00:07:02)

8. Making Applications Effortless (00:08:30)

9. How VetClinicJobs Transforms Hiring (00:09:33)

10. Weekly Action Plan for Better Results (00:11:20)

11. Attracting Passive Job Seekers Preview (00:12:59)

246 episodes

#Careers #Business #Veterinary #Vet Recruitment #Julie South #New Zealand Vet Clinics #Veterinarian #Julie South of VetStaff & VetClinicJobs #Julie South of VetStaff #Science #Business News #Biology #News #Veterinary Nurses #Recruiting #Veterinary Clinic #Working As A Vet In New Zealand #Working As A Veterinary Nurse In New Zealand

Why Your Job Ads Aren't Getting (Suitable) Applications And What To Do About That - ep.236

Veterinary Voices

published 26d ago

MP3•Episode home

Send us a text

Why Your Job Ads Aren't Getting Applications (And What Actually Works) - Veterinary Voices ep.236

Your job ad has been up for months and you still see zero suitable applications.

Here's the harsh reality: we're in a global veterinary professional shortage with more jobs than jobseekers.

Some clinics are getting great applications while others get crickets.

Most clinics are still advertising like it's 2010—writing job ads that focus entirely on what they need from employees, not what employees want from them.

In this Episode Julie Covers :

The three-strategy framework that actually works in shortage markets to get veterinary professionals to notice, read and apply to your ads
Why leading with "we need a veterinarian who can..." kills applications and the flip technique that transforms employer-focused ads into jobseeker magnets
Why clinical competence is now assumed and what veterinary professionals are actually choosing based on instead
How traditional job boards force you into templates that strip away your clinic's personality (and why clinic showcasing is just as important as job posting)
The fatal mistake of treating job ads like shopping lists when you should be competing on the whole employment experience

This week's actionable takeaway: Count how many sentences in your current job ad focus on what you need versus what the jobseeker gets—if it's weighted towards your needs, flip it.

Essential listening for veterinary practice owners who want to attract applications instead of hoping for them.

Brought to you by VetClinicJobs—direct hiring, reimagined. No agency.

LINKS MENTIONED IN THIS EPISODE:
Email Lizzie

Email Tania

Job Advertisement Market Intelligence Report - Australia New Zealand

Chapters

1. Why Your Job Ads Aren't Getting (Suitable) Applications And What To Do About That - ep.236 (00:00:00)

2. The Reality of Veterinary Hiring Success (00:01:22)

3. Global Veterinary Professional Shortage Explained (00:02:55)

4. Traditional Job Advertising No Longer Works (00:03:48)

5. Why Most Vet Clinics Sound the Same (00:05:11)

6. Three Proven Strategies for Shortage Markets (00:06:17)

7. Showcasing Your Clinic's Personality (00:07:02)

8. Making Applications Effortless (00:08:30)

9. How VetClinicJobs Transforms Hiring (00:09:33)

10. Weekly Action Plan for Better Results (00:11:20)

11. Attracting Passive Job Seekers Preview (00:12:59)

246 episodes

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Veterinary Voices « » Why Your Job Ads Aren't Getting (Suitable) Applications And What To Do About That - ep.236

Why Your Job Ads Aren't Getting Applications (And What Actually Works) - Veterinary Voices ep.236

Chapters

1. Why Your Job Ads Aren't Getting (Suitable) Applications And What To Do About That - ep.236 (00:00:00)

2. The Reality of Veterinary Hiring Success (00:01:22)

3. Global Veterinary Professional Shortage Explained (00:02:55)

4. Traditional Job Advertising No Longer Works (00:03:48)

5. Why Most Vet Clinics Sound the Same (00:05:11)

6. Three Proven Strategies for Shortage Markets (00:06:17)

7. Showcasing Your Clinic's Personality (00:07:02)

8. Making Applications Effortless (00:08:30)

9. How VetClinicJobs Transforms Hiring (00:09:33)

10. Weekly Action Plan for Better Results (00:11:20)

11. Attracting Passive Job Seekers Preview (00:12:59)

Why Your Job Ads Aren't Getting (Suitable) Applications And What To Do About That - ep.236

Why Your Job Ads Aren't Getting Applications (And What Actually Works) - Veterinary Voices ep.236

Chapters

1. Why Your Job Ads Aren't Getting (Suitable) Applications And What To Do About That - ep.236 (00:00:00)

2. The Reality of Veterinary Hiring Success (00:01:22)

3. Global Veterinary Professional Shortage Explained (00:02:55)

4. Traditional Job Advertising No Longer Works (00:03:48)

5. Why Most Vet Clinics Sound the Same (00:05:11)

6. Three Proven Strategies for Shortage Markets (00:06:17)

7. Showcasing Your Clinic's Personality (00:07:02)

8. Making Applications Effortless (00:08:30)

9. How VetClinicJobs Transforms Hiring (00:09:33)

10. Weekly Action Plan for Better Results (00:11:20)

11. Attracting Passive Job Seekers Preview (00:12:59)

Podcasts Worth a Listen

Welcome to Player FM!

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Veterinary Voices « »
Why Your Job Ads Aren't Getting (Suitable) Applications And What To Do About That - ep.236