Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.
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Unofficial Partner Podcasts
Expected Goals leads the business conversation for women's football. It is a must-listen for anyone riding the women's football wave - both those investing in it and those who want to understand the dynamics of the business underpinning it. It is hosted by journalist and football business analyst Matt Cutler, best known as the writer, producer and presenter of breakthrough sports business podcast documentary The Pirates vs the Premier League, and a rotating cast of co-hosts who have been at ...
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Unofficial Peloton podcast & weekly TV show, for the Peloton community, by the Peloton community. Featuring coverage of Peloton news, rumors, tips & tricks, reviews of accessories, interviews with community members, coaches, and instructors, and much much more.
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Lender Lounge with Kevin Kim is a podcast that gives an exclusive look beyond the title of private lending industry leaders. Kevin Kim, Esq. is a partner at Fortra Law, an organization that has been serving private lenders for over 10 years. An experienced lending lawyer and engaging speaker, Kevin digs deep with his guests to discover what makes a successful company and leader in this industry. Learn their company stories, wisdom, and what makes these leaders tick through captivating interv ...
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Watching live sport illegally has become second nature for millions of fans across the country, fuelled by the cost-of-living crisis and greater accessibility to content. Since January 2023 Matt Cutler and Richard Gillis have been on a journey deep into the world of illicit Premier League broadcasting, uncovering the true scale of the problem, speaking to the criminals making large sums of money from the demand for cheap content, and exploring the potential cost to sport should piracy not be ...
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Welcome to the Turbo Talks! In this series of short but powerful podcasts we connect you to our WorldTour partner teams during the cycling season. You get a nice and unique ‘view’ behind the scenes during the big races and Grand Tours. There will be a new podcast every week with different topics like race tactics, insight information, how to climb, sprint, and warm-up, how to win or defend a Grand Tour jersey and much more. Have fun listening!
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{Unofficial} Dive into the intricate world of HubSpot with Huble, your trusted partner in business evolution. Join Huble as we unravel the strategies that push the boundaries of what's possible with HubSpot. Every episode promises insightful discussions, innovative approaches, and illuminating case studies. Designed for marketing, sales, and technology leaders across various sectors, this podcast explores the practicalities of leveraging HubSpot for business growth. The information and conte ...
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Joie Miami is the true story of one woman’s journey into drugs, money, the Mob, and the ultimate betrayal. Narrated by Joie and her only daughter Nicole Levy, “Joie Miami” tells the true story of Joie Talarico, a.k.a. “Joie Miami,” who was part of the organized crime underworld that once ruled South Florida in the 1970’s and 80’s. The podcast evokes the period when Miami was rife with crime and earned the dubious distinction of being the cocaine and marijuana capital of the United States. As ...
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UP506 Chat_UP: LiveScore, Grok and how AI will disrupt sports betting
54:20
54:20
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54:20Our guest is Sam Sadi, CEO of LiveScore Group, and a regular visitor on Unofficial Partner. Last week he announced a groundbreaking new partnership between the LiveScore sports content and betting platform and xAI, the Elon Musk owned social media platform's artificial intelligence company. This gives LiveScore access to X's data/content APIs and x…
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240 Special – Subscription Price Increase, Peloton Cross Training Devices, Peloton IQ Features & more.
40:17
40:17
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40:17Welcome to a special episode of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This episode breaks down all the latest announcements from Peloton today. This includes the price of Peloton membership going up, new "Cross Training" hardware devices that all have rotating screens, the suite of Peloton IQ AI features, the Peloton Gui…
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Episode 239 - Peloton x Garmin Integration, Kristin McGee joins Tonal, Apparel Sales Paused in Germany & more
45:59
45:59
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45:59Welcome to Episode 239 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: Peloton’s Garmin Connect integration was briefly available last week. Peloton shared stats about their most recent 100 day challenge. Peloton is exploring more content licensing deals in the future. Selena Samuela sha…
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UP505 Inside Edge - T20 Women's World Cup
47:54
47:54
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47:54 This is Inside Edge, which is our cricket business podcast. Regular co-host Mike Jakeman is away this week, but our guests are Beth Barrett-Wild and Jen Vile from the ECB. Beth is the Tournament Director at ICC Women's T20 World Cup 2026 & Director of Women's Professional Game at ECB, and Jen Vile is Marketing Director at (ECB) So we are talking w…
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Q&A: Drinking in seats, betting sponsors and publishing models
50:03
50:03
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50:03Welcome to our new fortnightly podcast dedicated exclusively to answering YOUR questions! This week Matt is joined by Charlotte Thomson tackling whether drinking alcohol in your seat is having any tangible impact; yes or no to betting sponsors in women’s football; and the commercial publishing mechanics for dedicated women’s sport media platforms. …
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UP504 What Just Happened: Inside IMG's farmhouse; Peter Thiel's Enhanced Games; Jamie Redknapp's new agency
1:00:45
1:00:45
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1:00:45Three stories from a week in the sports business. James Emmett comes fresh from the IMG-Redbird Summit. David Cushnan on what and who lurks behind The Enhanced Games. Richard on Jamie Redknapp and Richard Thompson's new football agency. Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking …
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Today's episode of Expected Goals is the first of a new era for the podcast as Matt is joined by the first of his set of new rotating co-hosts. And it is Charlotte Thomson - a fountain of knowledge in brand positioning, sponsorship and fan culture - who is in the (other) hotseat. Most recently Charlotte was Head of Women's Football at COPA90, and s…
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S5E10 | From Fighting to Funding with “Sam” Sarkis Chivitchian
1:06:19
1:06:19
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1:06:19“Sam” Sarkis Chivitchian is the founder and CEO of Secured Capital Lending, a direct private lending firm specializing in private money and hard money loan products — including fix and flip, construction loans, DSCR, commercial bridge, land loans, and asset-based financing. With over 20 years of experience in real estate and finance and more than 1…
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UP503 The Bundle: New season, new YouTube strategy; UFC's PPV exit; Agency collusion; Ligue1's Opening weekend
1:06:11
1:06:11
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1:06:11Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International. Leaders Summit: 2 Weeks To Go Leaders in Sport connects the most in…
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Episode 238 - Peloton Home Trial Return Fees, Cliff Dwenger & Matt Wilpers are Dads, Third Party Integrations & more
33:14
33:14
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33:14Welcome to Episode 238 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: Peloton has added return fees to their “Home Trial” program. Peloton’s CFO teased they are working on new third party integrations for sleep & recovery data. Peloton highlighted several features they have added to the…
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UP502 What Just Happened: The IOC and Trump's America; PayPal and CEO branded content; UEFA's global decision
53:53
53:53
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53:53The perfect weekend warm up. Richard is joined by Dave Cushnan and James Emmett from Leaders in Sport. Each picks a story of the week and asks, what just happened? Sponsored by: Women’s sport at Leaders Week Leaders in Sport connects the most influential people and the most powerful ideas in global sport to catalyse discussion, and drive the indust…
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UP501 What happens at Sportel, stays at Sportel
43:55
43:55
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43:55SPORTEL Monaco takes place at the Grimaldi Forum in Monaco October 20th to 22nd. It's been the world's leading sports content media rights and technology convention for more than 30 years. This episode asks, what will people be talking about as they network and do deals that will shape the sports business in 2026? Joining Richard are: Imran Yusuf -…
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Episode 237 - Changes to live class schedule, All "Legacy" Showrooms Closing, Peloton Bike Out Of Stock & more
36:33
36:33
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36:33Welcome to Episode 237 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: Peloton is shifting the days member classes take place, as well as changing the live schedules on Mondays & Tuesdays. The original Peloton Bike is out of stock in the US – ahead of a potential product refresh this fal…
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UP500 What Just Happened: McLaren's valuation; New Newcastle CEO; Ryder Cup future
57:27
57:27
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57:27Richard is joined by David Cushnan and James Emmett of Leaders. Three stories from this week in the sports business. What happened, why do we care and where's it going? What does McLaren F1's valuation say about F1? Who is David 'Dave' Hopkinson and what's the job of Premier League CEO today? What's the role of the Ryder Cup in the LIV era? Unoffic…
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UP499 TKO, OnLocation and the World Cup hospitality market
56:59
56:59
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56:59Today's guest Paul Caine is the President of OnLocation, the premium experiential hospitality division of TKO Group Holdings (NYSE: TKO). Under his leadership, OnLocation has become the global leader in sports and entertainment hospitality, managing premium experiences for over 150 rightsholders including the NFL, NCAA, UFC, IOC, FIFA, and PGA of A…
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Episode 236 - Peloton Plans To Expand Hydration & Nutrition, More Instructors At Events, Behind The Scenes Of Scenic Classes & more
39:55
39:55
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39:55Welcome to Episode 236 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: Peloton plans to expand their nutrition & hydration content. Peloton aims to have instructors at 10 times as many events in a year or two. Emma Lovewell teased she is recording a new Peloton program. Logan Aldridge re…
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In this week’s Expected Goals Maggie and Matt give some exciting updates about the future of Expected Goals - which if you’ve been reading the news you might be expecting! There's also a case study on NWSL expansion franchise Bay FC, and they step outside their bubble for a listener question about what football might learn from the current Women’s …
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UP498 Other People's Money: Does Debt have a Branding Problem?
46:47
46:47
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46:47 Today we are talking Other People's Money, this is our regular series on sports finance with regular co-host Matt Rogan, who was of course one of the Co-Founders of Two Circles. Today's guest is a special one is Ed McBride, who is Managing Director of UK Investment Banking at Deutsche Bank, one of the City's most prolific and successful deal maker…
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Episode 235 - Assembly Fees Added, Peloton Tri, Ally Love's Baby Is Born & more
51:59
51:59
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51:59Welcome to Episode 235 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: Peloton has added “Expert Assembly” fees to their devices in the US, effectively raising some prices. New job listings have indicated what cities will likely be getting new micro store showrooms. Peloton has talked ab…
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Lots of investment conversations, not many deals - here's why
51:42
51:42
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51:42As another major fund to buy women’s football teams launches, Maggie and Matt ask the question: why haven’t we seen any news of deals closing? They also analyse the English Football Association's new National League strategy for the women’s game, and see what impact it will have for club football outside the top-tiers, and answer a listener questio…
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UP497 'Buy It or Build It': Simon Denyer on the Billion-Dollar Sports Media Playbook
1:14:47
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1:14:47As co-founder of Perform and DAZN, Simon Denyer has spent the last twenty years at the intersection of sport, media, and technology. Last week he brokered an innovative new relationship between La Liga and Disney+ via his new company PEAK Sports Media. This is a conversation about the big picture of sport's relationship with the major digital platf…
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Episode 234 - Updates to Peloton Bike & Tread+ This Fall? Tunde wins SI contest, Ben & Leanne having a baby & more
44:23
44:23
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44:23Welcome to Episode 234 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: A Bloomberg report indicates Peloton will refresh Bike, Tread+, and more this fall. CEO Peter Stern laid out his strategic vision for Peloton in the last earnings call. Peloton plans to have 10 microstore showrooms op…
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What drives more sponsorship revenue for clubs - standalone or bundled deals?
51:21
51:21
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51:21Off the back of a new NWSL club sponsorship report that found the NWSL’s 14 clubs generated $75 million in sponsorship revenue for the 2024 season, Maggie and Matt compare and contrast and see where WSL clubs benefit and are restricted by being part of a men's team's sponsorship proposition. Matt also tweaks his ranking of the factors influencing s…
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Inside Edge - Peter Hutton on Cricket, India and the rights market
1:05:44
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1:05:44 This is an episode of Inside Edge, our series on the cricket business with regular co-host Mike Jakeman. Today's guest is Peter Hutton, and nobody knows more about the relationship between television and cricket than Peter Hutton. Strap yourselves in, this is a masterclass. This episode of the Unofficial Partner podcast is brought to you by Sid Le…
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Episode 233 - More Layoffs at Peloton, Price Adjustments Coming, New Chief Information Officer & more
26:49
26:49
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26:49Welcome to Episode 233 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: Peloton announced another round of layoffs during their latest earnings call. Morgan Stanley is predicting a $5/month price increase starting next year. Corey Farrell has been hired as Peloton’s new CIO. Peloton has s…
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The price is WRONG - why WSL tickets are too cheap
56:23
56:23
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56:23Maggie and Matt are back! And with the domestic European football seasons less than a month away now, they look at how WSL clubs are looking to benefit from the Lionesses bump with season ticket on-sales. All of which leads to one key question: are tickets too cheap? They also mark UEFA's report card for the 2025 Women's Euros, and have a bit of fu…
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UP495 Joey D'Urso on how football shirts explain the world
45:59
45:59
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45:59Every shirt tells a story. Joey D'Urso, an award-winning journalist from The Times and formerly of The Athletic, joins UP to discuss his new book: More Than A Shirt: How Football Shirts Explain Global Politics, Money and Power. • How the Gazprom sponsorship on FC Schalke 04's shirts reflects Russia's geopolitical strategies leading up to the invasi…
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Episode 232 - Peloton Guide no longer being sold, New Screen Patent, Cody Rigsby guest teaching on Tread & more
38:29
38:29
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38:29Welcome to Episode 232 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: The Peloton Guide will no longer be sold, but it will continue to be supported for now. A patent for a new screen appears to show the Guide technology inside the screen. The Peloton Repowered (used marketplace) expand…
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UP494 The Bundle - Women's Euromania; F1 and Apple, RTL and Sky Germany; Ligue1 contagion
51:01
51:01
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51:01Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International. This episode of the Unofficial Partner podcast is brought to you by…
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Episode 231 - Peloton partners with HYROX, Robin Arzon cookbook, Price mistake on Bike+, Walking pace targets in app & more
40:51
40:51
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40:51Welcome to Episode 231 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: Peloton is now the “Official Digital Training Partner” for HYROX. Peloton will no longer sell gift cards that work on memberships or hardware. The Peloton app was updated to support features for walking pace target cl…
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S5E9 | Wall Street Wisdom: Insights From Charlie Woo
1:04:08
1:04:08
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1:04:08Charlie Woo, President of Fidelity Bancorp Funding, joins Kevin Kim in this episode of Lender Lounge. With a deep background in investment banking and a pivotal role in past industry-shaping transactions, Charlie shares why he moved from Wall Street to private lending. Fidelity Bridge Loans focuses on small-balance bridge loans for commercial real …
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UP493 What's Sport Selling? Ridgeon on Ozempic, Ohanian and Athletic Ventures
45:22
45:22
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45:22This is episode three of a four-part series created in collaboration with Redtorch called What's Sport Selling? It's a conversation with John Ridgeon, the chief executive of World Athletics. Previous episodes in the series: UP443 Big Sugar, Big Pharma...Where's the Big Sport Lobby? UP458 Fitness, Toxicity and the Importance of the ASICS Message Jon…
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Episode 230 - Updates to Peloton History Summary Tool, Disney+ Throwback Collection, Group Run w/ Becs & Susie & more
43:38
43:38
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43:38Welcome to Episode 230 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: Peloton has updated the history summary tool to work with some Treads & Rows. Becs Gentry & Susie Chan will lead the July Run Club in London. Adrian Williams will lead the July Run Club in NYC. There will be several c…
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UP492 Wedge Issue Live @ The Open Championship
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43:10
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43:10This is a live episode of Wedge Issues, our golf business series recorded at Callaway Clubhouse at The Open Championship this week at the Royal Portrush Golf Club. Niall Horan: One Direction star and co-founder of Modest Management Company is globally famous and deeply involved in the business of golf. Inci Mehmet: Former Ladies European Tour pro g…
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UP491 'Don't use AI to replace thinking'
1:06:10
1:06:10
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1:06:10Arvind Iyengar is chair of Sportz Interactive and CEO of the Sportz Solutions, the global parent company. As such he now oversees a company with 700+ employees working across 40 sports worldwide, with marquee clients including UEFA, The Olympics, NBA, F1, Google, BCCI, Dream11 and multiple IPL franchises. The company is in an aggressive expansion p…
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Episode 229 - New Micro Store Peloton Showrooms, New Strength+ Features, Christine Writing A Book, Selena is Pregnant & more
48:15
48:15
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48:15Welcome to Episode 229 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: Peloton is opening two new micro store showrooms this month. Peloton will be closed for the Labor Day holiday. The Strength+ app can now recommend when it is time to increase weights. You can now share specific classe…
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UP490 Inside Edge - Freddie Wilde on Cricket's Analytics Arms Race
59:33
59:33
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59:33Inside Edge is Unofficial Partner's regular series on the business of cricket, co-hosted by Richard Gillis and Mike Jakeman. Freddie Wilde represents the new generation of cricket analytics professionals who have emerged to play a central role in team strategy. His journey from journalist to CricViz to England's white-ball analyst, combined with hi…
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Episode 228 - Leanne Hainsby teaching Peloton Barre, Alex Toussaint responds to Ladder, Beyonce's Cowboy Carter Artist Series & more
52:10
52:10
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52:10Welcome to Episode 228 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: Leanne Hainsby taught her first Barre class on July 1. Alex Toussaint made a response to Jennifer Jacobs & Ladder in a class. Peloton has a Discover Kettlebells challenge & program launching next week. Matty Maggiacom…
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A special live episode of our sister publication, Expected Goals, hosted by Maggie Murphy and Matt Cutler. Sponsored by Evelyn Partners. Expected Goals Live - Investment in Women's Football Event Summary & Analysis This live podcast episode from Expected Goals captured a pivotal moment in women's football investment, featuring industry experts disc…
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With another "PSR sale", are we entering a new era of autonomy and accountability?
41:45
41:45
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41:45With Aston Villa reported to have sold its women’s side to ease PSR pressures on the men's team, Maggie and Matt look at the best operating model for this new era of “independent” clubs. The UEFA Women's Euros also start today, so they will tell you everything you need to know about how successfully it has been commercialised and new off-the-pitch …
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UP488 The Business of Rugby: Lions Inc, R360, CVC calls on Allera, Women's World Cup
56:43
56:43
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56:43Guest: Paul Morgan, Rugby World Editor and Premiership Rugby Comms Director Running List: The Business of Rugby Episode 1. British Lions Commercial Strategy Ticket pricing controversy: Struggling to sell out Dublin match at £163 per ticket Major commercial partnerships: Qatar Airways (title sponsor), Patron Saint whisky, Rhino, Oxford Landing, Char…
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Episode 227 - Jennifer Jacobs & Ladder Take On Peloton, Walking Pace Targets, More Showrooms Closed, Britney Spears Week & more
44:47
44:47
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44:47Welcome to Episode 227 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: Jennifer Jacobs joined Ladder, who launched a marketing campaign against Peloton. Peloton’s first walking pace target classes are live, along with some Tread Bootcamp pace targets. Peloton has closed more showrooms th…
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UP487 The Big Idea: Cliches, Tumbleweed and the Cost of Boring
52:14
52:14
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52:14Today's guests are Laura Randall, Creative Director, and Jack Kenney-Herbert, Director of Sponsorship at Sid Lee Sport, the agency declaring war on what they call "sponsorship tumbleweed." That's their term for the boring, forgettable activations plaguing sports marketing - endless skills challenges, carpool karaokes, and grey sofa interviews that …
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S5E8 | The (Unofficial) Roast of Kevin Kim
1:28:27
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1:28:27In this special pre-Captivate episode of Lender Lounge, Fortra Law Partners Kevin Kim, Jennifer Young, and Nema Daghbandan trade industry insights, leadership philosophies, and plenty of jabs in a no-holds-barred “roast” of their own. Set against the backdrop of Captivate 2025, this episode blends serious economic forecasting with personal stories …
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Live from SOOO London: Expected Goals Live!
1:18:18
1:18:18
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1:18:18This week's podcast is a live recording from the Expected Goals Live event at SOOO London on June 19th 2025. It starts with Maggie and Matt hosting a panel of investors and advisors to investors, who give an open and honest conversation about the decision-making processes for where the flow of money goes into women's football globally. Those panell…
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B2B is big business for sports rights holders. But why are business-to-business brands paying billions in sport sponsorship rights? From the IOC to Formula One, categories such as consulting, accountancy, logistics, financial services and tech are growing rapidly. In the IOC's programme, Deloitte and Allianz replaced Dow and GE as TOP Olympic spons…
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Episode 226 - Peloton Programs Relaunch, New CMO & CTO Hired, Repowered Marketplace Opens For Buying & more
47:37
47:37
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47:37Welcome to Episode 226 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: The Peloton Repowered used marketplace opened for people to buy devices. Peloton has hired a new Chief Marketing Officer & Chief Technology Officer. The relaunch of Peloton’s programs went live – with more flexibility…
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The teams best positioned for WSL structure changes
47:02
47:02
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47:02The WSL has just announced promotion and relegation changes for next season - but which clubs are best positioned to benefit? Maggie and Matt are on the case, also covering what the lively situation at Hamilton Academical in Scotland tells us about the importance - or not - of sharing club IP between a men’s and women’s side. If you're enjoying the…
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UP485 Other People's Money: Venture Studios and a European Sports Investment Fund
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44:24 Other People's Money is our series on sport and finance, with regular co-host Matt Rogan. Today's guest is Danny Menken, who many people in the industry will remember as the managing director of Eurosport Television. He was also chief exec of Infosrada Sports Group and held senior executive positions within Eleven Sports. More recently though, Dan…
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Episode 225 - Free Mode Back On Peloton Tread+, Garmin Integration Teased, Product Roadmap Soon & more
53:59
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53:59Welcome to Episode 225 of Pelo Buddy TV, an unofficial Peloton podcast & Peloton news show. This week we cover the following topics: Peloton has brought back Free Mode classes and a new filter to find them. Peloton CEO Peter Stern implied an integration with Garmin Connect is on the way. Peloton CEO Peter Stern also said he will share a product roa…
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