About K'Lee Terrazas: K'Lee Terrazas is the founder of Legal Lead Sharks, where she partners with law firms to drive client acquisition and build the systems that support sustainable growth. With 15+ years in sales and marketing, she leads a team that specializes in Google Ads—but focuses just as much on what happens after the lead, helping law firm owners go from click to signed case with precision. She also co-founded Intake EQ, a modern intake solution using AI Voice Agents that sound freakishly human, designed to solve the persistent bottlenecks in lead follow-up and conversion. Alongside her husband Jason, she launched PayLynx Global to support law firms with backend automation like payroll, HR, and compliance.

In this episode, Ted and K'Lee Terrazas discuss:

• Legal marketing challenges and opportunities for law firms
• Optimizing intake systems to improve lead conversion
• The role of AI agents in client pre-qualification and intake
• The importance of tracking and understanding marketing metrics

Key Takeaways:

• Many law firms spend tens of thousands on Google Ads each month but lack proper conversion tracking or visibility into post-click performance, resulting in ad budgets being spent without clarity on which efforts are driving actual signed cases.
• Lead quality often suffers when unfiltered inquiries reach internal teams, with firms facing high volumes of irrelevant or misdirected calls that drain resources and delay follow-up on legitimate prospects.
• Blind test calls have revealed that even reputable firms sometimes fail to answer calls promptly, provide proper caller identification, or collect key information, causing them to lose high-value leads without ever knowing it.
• Firms that track campaign outcomes down to qualified versus disqualified leads, including vertical-specific patterns and intake outcomes, tend to identify actionable gaps in their marketing and intake systems with greater speed and precision.

"If you’ve been running the same budget for six months to a year, to me, that tells me there’s a problem, because you should be making money and you should be increasing your budget." — K'Lee Terrazas

Connect with K'Lee Terrazas:

Website: https://legalleadsharks.com/

LinkedIn: https://www.linkedin.com/in/k-lee-terrazas-9366b31b4/

Traffic to Leads Information and links

JuvoLeads.com contact page: https://juvoleads.com/contact/

JuvoLeads website: https://juvoleads.com/

Connect with show host Ted DeBettencort: [email protected]

Ideas or guests for the show: [email protected]

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.