It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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The Impact of a Customer-Driven Digital "Product" Mindset
MP3•Episode home
Manage episode 227694777 series 1431492
Content provided by Mike Manfredo and Paul Hagen, Paul Hagen, and Mike Manfredo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Manfredo and Paul Hagen, Paul Hagen, and Mike Manfredo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, Mike and Paul are once again joined by Kyle Hutchins, Senior Director and leader of WMP's Digital practice, and Nick Hahn, Director in WMP's Digital practice, to discuss CX's impact on an organization's digital transformation efforts. During this conversation, the group discusses the need to be a "capabilities-led" organization that puts the customer journey at the heart of the business, including potential overlap or alignment with CX capabilities, to make digital transformation successful. The conversation wraps up with a couple of key takeaways for CX leaders to fully support (or lead) their organizations' digital transformation efforts.
…
continue reading
63 episodes
MP3•Episode home
Manage episode 227694777 series 1431492
Content provided by Mike Manfredo and Paul Hagen, Paul Hagen, and Mike Manfredo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Manfredo and Paul Hagen, Paul Hagen, and Mike Manfredo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, Mike and Paul are once again joined by Kyle Hutchins, Senior Director and leader of WMP's Digital practice, and Nick Hahn, Director in WMP's Digital practice, to discuss CX's impact on an organization's digital transformation efforts. During this conversation, the group discusses the need to be a "capabilities-led" organization that puts the customer journey at the heart of the business, including potential overlap or alignment with CX capabilities, to make digital transformation successful. The conversation wraps up with a couple of key takeaways for CX leaders to fully support (or lead) their organizations' digital transformation efforts.
…
continue reading
63 episodes
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