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Transformation isn't something you do—it's something you become. Today marks a pivotal shift as we rebrand from Win On Purpose to Live Transformed, creating alignment between our podcast, health coaching practice, and online community under one powerful banner.
This rebrand isn't just cosmetic. It represents years of evolution in understanding what creates lasting health transformation versus temporary changes. Through my own journey—losing 120 pounds as a teenager, later battling fitness obsession, then navigating a debilitating injury that left me bedridden for over two years—I've discovered that sustainable change requires more than motivation or information. It demands a complete identity shift.
The new LIVE Transformed ethos captures this philosophy through a powerful framework: Lead yourself first, taking responsibility rather than waiting for rescue. Integrate health into who you are, moving beyond plan-following to identity-changing. Value what truly matters, focusing on energy and impact rather than just appearance. Engage fully in the process, committing to consistent evidence-based habits rather than fads or extremes. When health becomes who you are rather than just what you do, transformation becomes permanent.
While the name changes, our commitment doesn't. You'll still get the same evidence-based, practical tools and straight talk you've come to expect—now with even greater clarity of purpose. Join us in the Live Transformed Facebook community where the conversation continues, and stay tuned for our upcoming series on fat loss over 40, where we'll cut through myths about metabolism, hormones, and aging to deliver strategies that actually work.

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www.transformedhealthcoach.com