045: How To Become Known As The Go-To Expert In Your Niche & Thrive In The AI World Of Search The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Conversions podcast

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045: How To Become Known As The Go-To Expert In Your Niche & Thrive In The AI World of Search

6M ago 33:45

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In this episode, Jules White dives into the evolving world of search and how you can stand out as a topical authority in your field.

Jules discusses the rise of AI in search, with Google rolling out its AI overviews and ChatGPT adding a "search the web" button. She emphasises the importance of adapting your SEO tactics to these changes, but also stresses the need to focus on the basics first - like page speed, user experience, and clear language.

Jules explains the concept of "topical authority" and how niching down can help you become the go-to expert in your field. She shares her own experiences with niching and how it has helped her business.

This episode explores how to become a topical authority by:

Identifying your core topics
Creating a content strategy around those topics
Using AI to research and analyse trends
Putting your own unique spin on your content

If you're looking to navigate the changing landscape of search and establish yourself as an expert in your field, this episode is a must-listen!

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Chapters

1. Introduction (00:00:00)

2. Why are things changing? (00:01:29)

3. The Rise of AI in Search (00:03:34)

4. SEO Tactics are Changing (00:06:44)

5. Why these changes are good (00:10:06)

6. Topical Authority vs General Expertise (00:11:57)

7. Becoming an Expert (00:16:20)

8. How to Become a Topical Authority (00:16:57)

9. Using AI to Analyse Trends (00:21:04)

10. Putting Your Own Spin on Things (00:24:10)

11. Creating Quality Content (00:26:02)

12. Identifying Your Core Topics (00:27:59)

13. Tying in Website Content with Core Topics (00:30:08)

14. Conclusion (00:32:14)

81 episodes