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The Website Success Show: SEO & Website Tips For Beauty & Wellness Businesses Who Want More Website Traffic & Conversions
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094: How Instagram Posts on Google Can Boost Your Local Business Visibility (Special Episode with Jo Bolton)
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In this special episode of The Website Success Show, Jules is joined by Jo Bolton from Flourish Socials to break down a big shift for business owners using Instagram: posts and reels are now being indexed by Google. The conversation, repurposed from a recent Instagram Live, dives into what this change means for your online visibility - and how to make the most of it, even if you’re not a fan of social media.
Key takeaways:
- How Instagram Content Now Appears in Google Search:
Understand what it means for your posts and reels to be ‘indexable’ on Google and other search engines - and why this matters for your business. - Visibility Beyond Social Media:
Learn why repurposing your Instagram content (and mentioning key topics and locations) can help you reach a wider audience beyond your followers, and even show up in AI search results. - Tips for Optimising Your Profile and Posts:
Get practical advice on using keywords and locations in your Instagram bio, captions and alt text, plus insights into how Google chooses which content to show. - The Power of Core Topics and Messaging:
Discover why staying focused on your core topics and making your messaging clear can help both humans and search engines find (and trust) your business. - Connecting Social Media and Your Website:
Hear why it’s still important to direct people to your website - where sales and email sign-ups really happen - and how blog posts and social content can work together for better results.
Resources and links from this episode:
- Explore Jo’s Strategy Power Hour for social content and planning support
- Find out more about Jules’ Get ChatGPT to Recommend Your Business workshop
If you’re looking to make your online content work harder for you - and stay ahead as the world of search evolves - this episode is for you.
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
Chapters
1. 094: How Instagram Posts on Google Can Boost Your Local Business Visibility (Special Episode with Jo Bolton) (00:00:00)
2. Big News: Instagram SEO Changes (00:03:15)
3. Why Instagram SEO Matters for Businesses (00:03:41)
4. Optimizing Instagram for Google Search (00:06:28)
5. Using Keywords and Hashtags Effectively (00:11:43)
6. The Role of Alt Text and Accessibility (00:16:33)
7. Google's Search Algorithm and Social Media (00:17:45)
8. Opportunities with AI and Searchability (00:19:09)
9. Leveraging Location in Social Media (00:20:56)
10. Instagram Location Tags and SEO (00:22:00)
11. Google Business Profiles and SEO (00:22:28)
12. Importance of Tagging Locations (00:23:14)
13. Using Alt Text for Local SEO (00:23:33)
14. Connecting with Customers Through Search (00:24:59)
15. Instagram vs. Google for Business Searches (00:25:43)
16. Creating Relevant and Trustworthy Content (00:29:24)
17. Repurposing Content Across Platforms (00:30:42)
18. Optimising Content for AI Search (00:31:50)
19. Final Thoughts (00:37:24)
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