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089: From Zero to 6K+ Downloads: What a Year of Podcasting Has Done for My Business
Manage episode 488621057 series 3584590
Content provided by Jules White: Website & SEO Marketing Consultant, Jules White: Website, and SEO Marketing Consultant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jules White: Website & SEO Marketing Consultant, Jules White: Website, and SEO Marketing Consultant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Jules White reflects on one year of podcasting & the surprising impact it’s had on her business, her confidence, & her visibility. She shares the story of how the podcast began, the mindset shifts she’s experienced, what she’s learned about content creation, & how podcasting has helped her connect more deeply with her audience. She also opens up about her inner critic, the messy middle, & how doing things imperfectly has been key to showing up consistently.
Key Takeaways:
- From Live Videos to a Real Podcast: Jules shares how her weekly Facebook Lives evolved into a podcast & how she kept the process simple to avoid burnout.
- Slow Marketing Wins: Why podcasting is a slower but more sustainable form of marketing & how Jules reached over 6,000 downloads without social media.
- Using Content You Own: Learn how Jules repurposes episodes into blog posts & YouTube videos to build her website visibility & support long-term SEO.
- How She Really Uses AI: From generating show notes to cleaning up transcripts & writing weekly emails, AI tools have helped streamline her podcast process.
- Embracing Imperfection: Podcasting has helped Jules quiet her inner critic & build confidence by doing it messy, showing up imperfectly, & focusing on helping her listeners.
Most Popular & Mentioned Episodes:
- Episode 002: Why You Don't Need To Keep Feeding The Algorithm: Use Your Existing Content Potential To Show Up In Search
- Episode 003: What To Do If Your Webpage Has Had 100 Visitors & Zero Conversions!
- Episode 027: Benefits of Podcasting - 3 Months That Transformed My Business
- Episode 039: The BIGGEST Website & SEO Mistakes I See (& How to Avoid Them)
- Episode 047: How I Use AI in My Personal Life - From Meal Planning to Mindset Coaching
Episode 055: Growing a Podcast Without Social Media – Milestones, Lessons, & Confidence Building - Episode 062: Less Social, More Success! 3 Sustainable Strategies to Build Your Business Without Social Media
Resources mentioned in this episode:
- Grow Your Show With SEO (SEO for Podcasts course) – learn how to optimise your podcast to attract more listeners
- Website Clarity Power Hour – book a 1:1 strategy session to get clarity on your next steps
- The Website Growth Club – a supportive membership to help you grow your website traffic & visibility
Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!
Chapters
1. Introduction and Podcast Anniversary (00:00:00)
2. The Accidental Start of the Podcast (00:01:35)
3. Choosing the Right Platform and Initial Challenges (00:03:10)
4. Podcast Growth and Listener Engagement (00:07:23)
5. Monetizing the Podcast (00:14:16)
6. Using AI and Tools for Podcast Product (00:18:24)
7. Content Management and SEO Strategies (00:20:52)
8. Solo Episodes and Guest Appearances (00:24:21)
9. Starting on YouTube: Vulnerability and Exposure (00:25:39)
10. Owning Content: YouTube vs. Podcasts (00:26:46)
11. Blog Casts: A Hybrid Approach (00:27:00)
12. SEO Challenges and Tips (00:28:21)
13. Podcasting Benefits and Confidence Boost (00:29:25)
14. Embracing Imperfection in Podcasting (00:33:16)
15. SEO for Podcasts: Course and Insights (00:34:27)
16. Guest Podcasting: Expanding Your Reach (00:36:20)
17. Podcasting Strategies and Reflections (00:38:00)
18. Future Plans and Audience Engagement (00:43:57)
19. Final Thoughts and Personal Reflections (00:45:19)
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