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Ep. 140 Black Friday Bonanza: Mastering Marketing in the iOS 26 Era
Manage episode 509296045 series 3006414
Trevor Crump and Mark Goldhart dive into the challenges posed by iOS 26 for text messaging and email marketing. They explore innovative strategies to combat filtered messages, including Facebook groups, Discord communities, and broadcast channels. The duo shares insights on preparing for Black Friday, emphasizing the importance of scaling ad budgets gradually, maintaining evergreen campaigns, and offering at least 35% discounts. They reveal a unique two-pronged approach to Black Friday sales that has yielded a 30% improvement in overall November performance.
Follow us on Instagram and TikTok @unstoppablemarketerpodcast for more marketing insights and direct feedback!
Chapters
1. iOS 26 Changes to Text Messaging (00:00:00)
2. How to Combat SMS Filtering (00:08:52)
3. Alternative Communication Strategies (00:16:42)
4. Black Friday Preparation Strategies (00:23:15)
5. Discount Strategy and Customer Expectations (00:30:07)
6. Two-Part Black Friday Sale Approach (00:36:56)
140 episodes
Manage episode 509296045 series 3006414
Trevor Crump and Mark Goldhart dive into the challenges posed by iOS 26 for text messaging and email marketing. They explore innovative strategies to combat filtered messages, including Facebook groups, Discord communities, and broadcast channels. The duo shares insights on preparing for Black Friday, emphasizing the importance of scaling ad budgets gradually, maintaining evergreen campaigns, and offering at least 35% discounts. They reveal a unique two-pronged approach to Black Friday sales that has yielded a 30% improvement in overall November performance.
Follow us on Instagram and TikTok @unstoppablemarketerpodcast for more marketing insights and direct feedback!
Chapters
1. iOS 26 Changes to Text Messaging (00:00:00)
2. How to Combat SMS Filtering (00:08:52)
3. Alternative Communication Strategies (00:16:42)
4. Black Friday Preparation Strategies (00:23:15)
5. Discount Strategy and Customer Expectations (00:30:07)
6. Two-Part Black Friday Sale Approach (00:36:56)
140 episodes
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