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Content provided by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Ep. 136 The Cohort Crisis: Is Your Marketing Getting Lost in the Inbox?

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Manage episode 502562110 series 3006414
Content provided by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Trevor Crump and his co-host Mark Goldhardt dive into the critical importance of customer retention for e-commerce brands. They explore why cohort data and email performance have declined since 2021, and how this impacts overall business success. The hosts offer unconventional insights on increasing customer lifetime value, including sending more frequent emails, building community, and staying top-of-mind. They challenge the notion that high ROAS is always best, arguing that brands focused on retention can afford lower acquisition costs and ultimately win in the long run.

Follow Trevor Crump on Instagram and TikTok @thetrevorcrump for more marketing insights and to connect directly with the host.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

  continue reading

Chapters

1. Stay Top of Mind (00:00:00)

2. Summer's End & Market Shifts (00:03:47)

3. Understanding Cohort Data (00:05:47)

4. The 90-Day Purchase Window (00:09:09)

5. Email Fatigue & Deliverability Issues (00:12:09)

6. Declining Organic Reach (00:18:46)

7. Repetition & Standing Out (00:21:41)

8. Community Building as a Solution (00:26:21)

9. The Value of Retention vs. Acquisition (00:32:21)

10. Final Thoughts & Key Takeaways (00:35:05)

137 episodes

Artwork
iconShare
 
Manage episode 502562110 series 3006414
Content provided by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Trevor Crump and his co-host Mark Goldhardt dive into the critical importance of customer retention for e-commerce brands. They explore why cohort data and email performance have declined since 2021, and how this impacts overall business success. The hosts offer unconventional insights on increasing customer lifetime value, including sending more frequent emails, building community, and staying top-of-mind. They challenge the notion that high ROAS is always best, arguing that brands focused on retention can afford lower acquisition costs and ultimately win in the long run.

Follow Trevor Crump on Instagram and TikTok @thetrevorcrump for more marketing insights and to connect directly with the host.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

  continue reading

Chapters

1. Stay Top of Mind (00:00:00)

2. Summer's End & Market Shifts (00:03:47)

3. Understanding Cohort Data (00:05:47)

4. The 90-Day Purchase Window (00:09:09)

5. Email Fatigue & Deliverability Issues (00:12:09)

6. Declining Organic Reach (00:18:46)

7. Repetition & Standing Out (00:21:41)

8. Community Building as a Solution (00:26:21)

9. The Value of Retention vs. Acquisition (00:32:21)

10. Final Thoughts & Key Takeaways (00:35:05)

137 episodes

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