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EP. 129 Branding Blunders: Jaguar's $500M Mistake
Manage episode 489257989 series 3006414
Trevor Crump and Mark Goldheart dissect Jaguar's disastrous rebranding, which led to a 50% sales drop. They explore the perils of alienating core audiences and the misconception that constant growth is necessary. The duo offers insights on doubling down on existing markets, understanding true market size, and the nuances of customer acquisition costs. They caution against hasty pivots to new audiences without proper market research.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Chapters
1. Jaguar's Rebranding Disaster (00:00:00)
2. Meta's AI Ad Buying Plans (00:06:06)
3. Analyzing Jaguar's Brand Identity Shift (00:16:45)
4. Business Growth vs Audience Expansion (00:28:56)
5. When CAC Goes Up: The Reality (00:37:50)
6. Market Research and Growth Strategies (00:44:28)
133 episodes
Manage episode 489257989 series 3006414
Trevor Crump and Mark Goldheart dissect Jaguar's disastrous rebranding, which led to a 50% sales drop. They explore the perils of alienating core audiences and the misconception that constant growth is necessary. The duo offers insights on doubling down on existing markets, understanding true market size, and the nuances of customer acquisition costs. They caution against hasty pivots to new audiences without proper market research.
Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Chapters
1. Jaguar's Rebranding Disaster (00:00:00)
2. Meta's AI Ad Buying Plans (00:06:06)
3. Analyzing Jaguar's Brand Identity Shift (00:16:45)
4. Business Growth vs Audience Expansion (00:28:56)
5. When CAC Goes Up: The Reality (00:37:50)
6. Market Research and Growth Strategies (00:44:28)
133 episodes
All episodes
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