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Content provided by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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EP. 129 Branding Blunders: Jaguar's $500M Mistake

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Manage episode 489257989 series 3006414
Content provided by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Trevor Crump and Mark Goldheart dissect Jaguar's disastrous rebranding, which led to a 50% sales drop. They explore the perils of alienating core audiences and the misconception that constant growth is necessary. The duo offers insights on doubling down on existing markets, understanding true market size, and the nuances of customer acquisition costs. They caution against hasty pivots to new audiences without proper market research.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

  continue reading

Chapters

1. Jaguar's Rebranding Disaster (00:00:00)

2. Meta's AI Ad Buying Plans (00:06:06)

3. Analyzing Jaguar's Brand Identity Shift (00:16:45)

4. Business Growth vs Audience Expansion (00:28:56)

5. When CAC Goes Up: The Reality (00:37:50)

6. Market Research and Growth Strategies (00:44:28)

133 episodes

Artwork
iconShare
 
Manage episode 489257989 series 3006414
Content provided by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Trevor Crump and Mark Goldheart dissect Jaguar's disastrous rebranding, which led to a 50% sales drop. They explore the perils of alienating core audiences and the misconception that constant growth is necessary. The duo offers insights on doubling down on existing markets, understanding true market size, and the nuances of customer acquisition costs. They caution against hasty pivots to new audiences without proper market research.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

  continue reading

Chapters

1. Jaguar's Rebranding Disaster (00:00:00)

2. Meta's AI Ad Buying Plans (00:06:06)

3. Analyzing Jaguar's Brand Identity Shift (00:16:45)

4. Business Growth vs Audience Expansion (00:28:56)

5. When CAC Goes Up: The Reality (00:37:50)

6. Market Research and Growth Strategies (00:44:28)

133 episodes

All episodes

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