EP. 126 Trust in Branding: When "Off-Brand" Becomes Your Best Strategy

The Unstoppable Marketer®

Content provided by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trevor Crump & Mark Goldhardt, Trevor Crump, and Mark Goldhardt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

8d ago 49:08

MP3•Episode home

In this episode of the Unstoppable Marketer podcast, hosts Trevor Crump and Mark Goldhart discuss the concept of brand and its relationship to trust. They explore the effectiveness of "ugly ads" in digital marketing and challenge traditional notions of brand consistency. The hosts emphasize the importance of getting eyeballs on your brand and adapting marketing strategies to overcome consumers' aversion to being sold to.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Chapters

1. Brand as Trust (00:00:00)

2. Podcast Intro and Weekend Stories (00:04:07)

3. Geode Hunting and Horny Toads (00:05:23)

4. US-China Tariff Agreements (00:15:42)

5. Summer Marketing Challenges (00:22:26)

6. Yellowstone National Park's Viral TikTok (00:31:16)

7. What Is Brand and On-Brand Advertising? (00:39:16)

127 episodes

#Entrepreneur #Business #Marketing #Mark Goldhardt #pTrevor Crump #pTrevor Crump And Mark Goldhardt #ECommerce #Direct To Consumer #DTC #Digital Marketing #Entrepreneurship #B2C #Social Media #Content Creation