Efficiency Vs. Effectiveness: Navigating Marketing Metrics For Growth The Unstoppable Marketer® podcast

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Efficiency vs. Effectiveness: Navigating Marketing Metrics for Growth

17h ago 42:51

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In this episode of the Unstoppable Marketer Podcast, hosts Mark and Trevor discuss the crucial difference between efficiency and effectiveness in marketing strategies. They explore how focusing solely on efficiency metrics like ROI or CPA can hinder business growth, especially during challenging economic times. The hosts emphasize the importance of balancing efficiency with effectiveness, urging marketers to consider long-term profitability and customer retention when making decisions about ad spend and scaling.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Chapters

1. Efficiency Is Not Always Effectiveness (00:00:00)

2. Welcome to Unstoppable Marketer (00:04:22)

3. The Papal Selection Process (00:08:45)

4. Preston Rutherford's Marketing Wisdom (00:17:55)

5. Efficiency Metrics vs. Business Growth (00:25:52)

6. Episode Sponsor: BFF Creative (00:31:20)

7. Economic Uncertainty and Marketing Decisions (00:33:29)

8. The Challenge of Scale and Momentum (00:38:06)

122 episodes

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