In this episode of the Unscripted SEO podcast, SEO book author Jeremy Rivera interviews Shannon Lavenia, co-founder of Brand Builder AI. They discuss the importance of branding for local service businesses, the evolution of SEO strategies, and how to create a unique brand identity.
Shannon shares insights on the role of customer feedback in shaping a brand and emphasizes the need for a holistic approach to SEO that focuses on customer experience and measurable success through reviews and engagement. In this conversation, Shannon Lavenia discusses the critical importance of continuous SEO engagement and the transformative role of AI in optimizing SEO strategies.
She emphasizes the need for businesses to adapt to the fast-paced content landscape by leveraging AI tools for content creation and optimization. The discussion also covers the significance of multi-channel approaches in SEO, the evolution of content strategies, and actionable steps for website owners to enhance their digital marketing efforts.