Hosted by Jeremy Rivera: A 17 year career expert in the SEO industry and his cohost Keith Bresee. Get insights, action items and anecdotes from experts like Lilyray, Kevin Indig, Rand Fishkin, Matt Mellinger and more in the SEO industry, who are not only well-respected, but have really interesting stories to share. 100% unscripted, 100% unrehearsed, 100% unedited, and 100% real. Guaranteed to provide those golden nugget lightbulb moments.
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Unscripted SEO Interview Podcasts
Our Unscripted Collaborative hosts Keith Bresee, Zaneta Chuniq, Keiron Bailey & 17 year SEO industry expert Jeremy Rivera are having unscripted interviews small business owners, founders and creators across the United States, learning about their challenges, successes and insights into the world of SMBs.
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We're exploring the wide-world of cannabis related businesses, one unscripted interview at a time with business owners making their way in this growing industry.
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Erica D'Arcangelo on Hybrid Teams, Human Content, and the Icarus Effect: Navigating Marketing in the Age of AI Overviews
38:27
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38:27In this episode of Unscripted SEO, host Jeremy Rivera sits down with Erica D'Arcangelo, CEO of Love Content Development, to discuss the evolution of digital marketing agencies, the hybrid work model, and navigating the AI revolution in content creation. About Our Guest Erica D'Arcangelo is the CEO of Love Content Development, a full-service marketi…
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Interview with Conrad Coe: Operations, AI, and the Evolution of Automotive Wrapping
36:09
36:09
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36:09Interview with Conrad Coe: Operations, AI, and the Evolution of Automotive Wrapping Host: Jeremy Rivera, Unscripted Small Business Guest: Conrad Coe, Operations Manager at Exotic Vehicle Wraps Episode Overview In this episode, Conrad Coe shares his unconventional journey from music education to becoming operations manager at one of the nation's top…
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Lynn Colepaugh: Transforming Creators into Business Leaders
36:14
36:14
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36:14Host: Jeremy Rivera Guest: Lynn Colepaugh, Founder of Cyber PR Army Podcast: Unscripted Small Business Episode Overview In this episode, Lynn Colepaugh from Cyber PR Army joins us to discuss the evolving landscape of digital marketing for small businesses and creators. We dive into the challenges of treating creative work as a legitimate business, …
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Lorraine Ball - From Agency Builder to Marketing Strategist
24:06
24:06
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24:06Guest: Lorraine Ball, Host of More Than a Few Words Podcast Experience: 19 years running a digital marketing agency, sold in 2021 Current Focus: Marketing consulting, teaching, and podcasting Key Topics Covered Building and Scaling an Agency Started in 2002 as traditional marketing company Evolved into digital agency with social media emergence Str…
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Jon Stager- From Artisan to Entrepreneur: Turning Passion into Profit
28:31
28:31
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28:31In this episode of the Unscripted Small Business Podcast, host Abbey Crane interviews John Steger, the founder of Foxmoor Studio, a custom woodworking business. John shares his journey from a childhood passion for woodworking, inspired by his father, to establishing a successful business. He discusses the challenges of starting out, the importance …
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Ally Machate on Building Authority Through Books
21:56
21:56
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21:56Unscripted SEO Podcast Show Notes Episode: Writing the Right Book for Your Business with Ali Machate Host: Daniel Hill Guest: Ali Machate, CEO and Founder of The Writers Ally About the Guest Ali Machate is the CEO and founder of The Writers Ally, an author services company that helps serious authors write, publish, and sell high-quality books. With…
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Understanding Therapy and Mental Health At Work & Beyond with Kinsey Morgan
34:27
34:27
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34:27Unscripted Small Business Podcast - Episode: Understanding Therapy and Mental Health with Kinsey Morgan Host: Jeremy Rivera Guest: Kinsey Morgan, LPC-MHSP, Owner of Arise Counseling Services Episode Focus: Therapy approaches, EMDR, workplace trauma, and breaking mental health stigma Episode Summary Join host Jeremy Rivera as he sits down with licen…
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SEO & Brand Journalism: A Conversation with Katie Wagner
35:23
35:23
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35:23In this episode of the Unscripted SEO podcast, host Jeremy Rivera interviews Katie Wagner, President & CEO of KWSM Digital Marketing Agency. They dive deep into the evolution of SEO, the importance of brand journalism, and how businesses can adapt to the changing digital landscape including AI overviews and LLM-based search. Guest Information Katie…
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Virginia Elder's Podcast SEO: Cross-Channel Marketing and Content Strategy
44:01
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44:01Host: Jeremy Rivera Guest: Virginia Elder, Owner of Podcast Abundance Topic: The evolution of SEO, podcast marketing strategy, and cross-channel content creation Episode Description In this in-depth conversation, Jeremy Rivera sits down with Virginia Elder, owner of Podcast Abundance, to explore how podcasting fits into modern SEO and content marke…
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Chris Turnbull: Navigating The Changing Landscape of Local SEO
42:28
42:28
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42:28Episode: Unscripted SEO Podcast Host: Jeremy Rivera - Unscripted Podcast Guest: Chris Turnbull, Founder of Catalyst Marketing Duration: ~45 minutes Episode Description Join Jeremy Rivera as he sits down with Chris Turnbull, founder of Catalyst Marketing, for an unfiltered discussion about how SEO has evolved over the past 13 years. From Google's mo…
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Exploring Entity Optimization and AI with Jason Barnard
41:23
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41:23Unscripted SEO Show Notes: Entity Optimization with Jason Barnard Episode Overview Jeremy Rivera interviews Jason Barnard of KaliCube about entity optimization, AI assistive engines, and the future of search. This conversation explores practical strategies for controlling your digital footprint and optimizing for modern search systems. Explore the …
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Internal Linking, SME Interviews, and Platform Diversification: Daniel Horowitz's Modern SEO Playbook
40:47
40:47
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40:47Guest Information Daniel Horowitz Senior SEO Manager at Informatica Connect: LinkedIn Episode Summary Daniel Horowitz shares his decade-long journey in SEO, from agency-side link building campaigns to managing enterprise SEO at Informatica. We dive deep into the impact of Google's Helpful Content Update, the shift from traffic-focused to conversion…
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LinkedIn SEO Secrets: How Daniel Alfon Turns Profiles Into Lead Generation Machines
39:36
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39:36Summary In this UnscriptedSEO conversation, Jeremy Rivera and LinkedIn expert Daniel Alfon discuss the often-overlooked potential of LinkedIn as a powerful SEO tool. They explore the evolution of social media, the importance of authority and identity on LinkedIn, and strategies for targeting the right audience. The discussion also covers the nuance…
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Andrew Poles: Why Scaling Yourself is the Key to Scaling Your Company
21:04
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21:04Guest: Andrew Poles - Executive Coach & Ultra Marathon Mountain Biker Host: Daniel Hill - Unscripted Small Business Podcast Episode Highlights The Founder Growth Flywheel Andrew explains why founders and entrepreneurs who stop growing personally inevitably see their businesses stagnate shortly after. ️ The "Seemingly Impossible" Challenge How a Net…
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Video SEO & WordPress Technical Optimization: Expert Insights from Anthony Prichard and Paritosh Pareek
1:02:22
1:02:22
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1:02:22Summary In this episode of the Unscripted SEO podcast, Keith Breseé hosts Paritosh Pareek and Anthony Prichard from WP Sprints to discuss the critical aspects of SEO, particularly focusing on technical SEO and video strategies for local businesses. They explore the importance of optimizing video content for search engines, common mistakes made in W…
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Stop Reverse Engineering Google & Approach ALL Search Equally: Melissa Popp
1:00:54
1:00:54
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1:00:54Host: Jeremy Rivera - Founder, SEO Arcade Guest: Melissa Popp - Founder, Rickety Roo | @poppupwriter Episode Length: 60 minutes Episode Overview In this deep-dive conversation, Jeremy Rivera and Melissa Popp explore the seismic shifts happening in SEO and digital marketing. From AI overviews decimating organic click-through rates to the fundamental…
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Larry and Sue Pruett: Navigating Marriage and Business - Lessons from 35 Years Together
42:07
42:07
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42:07In this engaging conversation, Larry and Sue Pruett share their journey of marriage, homeschooling, and entrepreneurship. They discuss the importance of communication, mutual respect, and the foundational elements that have helped them maintain a strong marriage over 35 years. The Pruetts also delve into their experiences in e-commerce, the challen…
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Chuck McHenry on Modern Local SEO: Location Pages, TikTok Marketing, and Competing with AI Search Engines
43:01
43:01
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43:01Summary In this episode, Jeremy Rivera interviews Chuck McHenry, who shares his extensive journey in the marketing and SEO industry. Chuck discusses the evolution of SEO, the importance of location pages, and how AI and LLMs are changing the landscape of digital marketing. He emphasizes the significance of social media in local services and the nee…
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Justin Oberman: SEO & Transition From Ranking Into Participation In The Attention Economy
1:00:37
1:00:37
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1:00:37In this fascinating conversation, Jeremy Rivera sits down with Justin Oberman, a seasoned advertising professional turned modern publicist, to explore how the attention economy is reshaping digital marketing. Justin shares his journey from running a seven-figure agency to becoming a specialist in "manufacturing attention" for clients in the adverti…
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Jason Berkowitz is Breaking Silos: How Cross Channel Collaboration Enhances Marketing and SEO
26:47
26:47
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26:47Join us as we dive into the world of SEO with Jason Berkowitz, founder and SEO director of Break the Web. In this episode, your Cookeville SEO expert, Jeremy Rivera explores the evolving landscape of SEO, the challenges posed by search engines, and the importance of collaboration between marketing and SEO teams. Key Topics Discussed: The current st…
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What's ACTUALLY Working In SEO? Ryan Jones Is Testing The Waters For Us All
38:11
38:11
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38:11Host: Jeremy Rivera Guest: Ryan Jones, Marketing Manager at SEO Testing About the Host Jeremy Rivera is an SEO expert and podcast host who helps businesses navigate the evolving landscape of search engine optimization. Connect with Jeremy: Unscripted SEO Podcast SEO Arcade - White Label Podcast Content Marketing Agency Personal Website About the Gu…
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Marisa Cali on Leveraging Events, Branding & Long-Term ROI
34:30
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34:30In this conversation, Jeremy Rivera with his podcast based content marketing experience and Marisa Cali and her event marketing experience, explore the evolving landscape of event marketing, emphasizing the importance of personal branding and community engagement. Marisa shares insights on how to create meaningful experiences at events, the signifi…
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Nick Jain & Leveraging Ai Content Intelligently
25:37
25:37
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25:37Guest: Nick Jane, CEO & Founder of Content Hurricane Host: Jeremy Rivera, Unscripted Podcast Episode Topic: AI-Powered Content Creation and SEO Strategy About the Guest Nick Jane brings a unique background combining Wall Street investment experience with tech entrepreneurship. After 10 years as a professional investor and leadership roles at compan…
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Drewbie Wilson Breaks Down How Most Businesses Fail To Convert Leads
35:19
35:19
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35:19Show Notes: Call the Damn Leads with Drewbie Wilson Unscripted SEO Podcast Episode Read the in-depth recap "Why 90% of Businesses Can't Convert Leads (And How to Fix It)" Episode Description Drewbie Wilson, the self-proclaimed "Meme Lord" and founder of Call the Damn Leads, joins Jeremy Rivera to discuss the massive disconnect between marketing and…
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Karen Aucoin: From Ballet Dancer to Business Builder Through Strategic Pivots
25:20
25:20
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25:20Summary In this episode of Unscripted Small Business, host Zaneta Chuniq Inpower interviews Karen Aucoin, owner of JoBelle and Studio 131. Karen shares her entrepreneurial journey, discussing the challenges and pivots she faced while growing her business. She emphasizes the importance of collaboration, networking, and organizational strategies in s…
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Cauveé: Engineering Inspiration Through Strategic Personal Branding
56:03
56:03
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56:03Summary In this UnscriptedSEO conversation, Jeremy Rivera and Cauveé (also known as Cauvee) the "Inspiration Engineer®” discuss the concept of personal branding, the importance of SEO, and the evolving landscape of marketing in the age of AI. Cauvee shares his journey as an 'Inspiration Engineer' and emphasizes the need for individuals to build the…
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Leslie Lane: How Third-Generation Photography Wisdom Solves Modern Business Challenges
22:10
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22:10Summary In this Unscripted SEO conversation, Zaneta Chuniq Inpower interviews Lesle Lane, co-founder and lead photographer of Studio 13, about her journey in photography, the transition to B2B photography, and the impact of technology on the industry. Leslie shares insights on scaling her business, the importance of networking, and the role of ment…
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Linkedin Expert Strategies For Success With Al Kushner
31:21
31:21
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31:21Host: Jeremy Rivera - Unscripted SEO Podcast Guest: Al Kushner - Author of "The LinkedIn Advantage" Website: linkedvantage.com Episode Overview LinkedIn expert Al Kushner shares 20+ years of experience on how to leverage LinkedIn for business growth, combining traditional networking strategies with modern AI tools. From profile optimization to vide…
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Oreet Kaufman: Mastering the Art of (Slidedeck) Presentation Design
20:37
20:37
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20:37In this episode of the Unscripted Podcast, Daniel Hill interviews Oreet Kaufman, a freelance PowerPoint designer from Chicago. Oreet discusses her journey into presentation design, emphasizing the importance of effective storytelling and audience engagement. She shares insights on the ideal number of slides, the role of AI in presentations, and com…
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Maintaining Control in an AI-Driven Marketing World With Lisa Raehsler
1:16:32
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1:16:32In this conversation, Lisa Raehsler discusses the evolving landscape of PPC advertising, particularly in light of recent AI advancements. She emphasizes the importance of understanding user intent, the role of keywords and copy in targeting, and the foundational principles that underpin successful PPC campaigns. The discussion also touches on the i…
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Calculators and Digital Assets Value For SEO with Steven Schneider
33:50
33:50
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33:50Steven Schneider - 10+ years in SEO, scaled affiliate portfolio to 40 sites and 1.4M ARR. Now helps B2B and SaaS CMOs leverage proven SEO strategies. Co-founder of TrioSEO. Key Topics Discussed The Calculator SEO Strategy Steven's latest focus: calculators and digital assets for driving meaningful leads through SEO, moving beyond traditional blog c…
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Unlocking Business Potential with Claudia Rucker
34:24
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34:24In this conversation, Claudia Rucker shares her journey and insights on helping small business owners transition from being owner-operators to effective leaders. She emphasizes the importance of purpose in business, the need for supportive teams, and the value of financial literacy. Claudia discusses the concept of fractional support and how it can…
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SEO Agency Evolution: From Content Mills to Business Consultants Guest: Flynn Zaiger, Founder & CEO of Online Optimism Host: Jeremy Rivera, Unscripted Podcast Read the full detailed recap blogpost of the interview Key Takeaways Bottom Line Up Front: Modern SEO agencies must evolve beyond traditional tactics to become true business consultants who u…
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Georgi Feidler- The Baby Boomer Business Crisis: Why Succession Planning Can't Wait
45:06
45:06
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45:06In this conversation, Georgi Feidler shares her journey from being an accidental entrepreneur to a purposeful consultant. She discusses the importance of having entrepreneurial conversations at the dinner table, the skills gained from her corporate career, and how they translate into her consulting work. Georgi emphasizes the need for generalists i…
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Darcy Sullivan: Mastering Local SEO for Health Professionals
37:51
37:51
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37:51In this episode, Jeremy Rivera interviews Darcy Sullivan from Propel Marketing and Design, focusing on the intricacies of local SEO, particularly for health and wellness businesses like chiropractors and physical therapists. They discuss the importance of niche specialization, effective content strategies, link building, and the role of AI in SEO p…
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Exploding the SEO Landscape with Melissa Popp
45:50
45:50
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45:50In this episode of the Unscripted SEO Podcast, Jeremy Rivera interviews Melissa Popp, the content strategy director at Rickety Roo. They discuss Melissa's extensive experience in SEO and content marketing, particularly focusing on the challenges faced by small and medium-sized businesses in local SEO. The conversation delves into the evolving lands…
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Daniel Horowitz & Navigating the New SEO Landscape
40:47
40:47
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40:47In this conversation, Jeremy Rivera and Daniel Horowitz discuss the evolution of SEO and link building in the context of AI advancements. Daniel shares his experiences transitioning from traditional link building to a more integrated approach that includes digital PR and enterprise SEO. They explore the importance of building topical authority, the…
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From Student to Entrepreneur: Drew Carmichael's Journey
19:30
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19:30In this episode of the Unscripted Small Business Podcast, host Daniel Hill speaks with Drew Carmichael, a 19-year-old entrepreneur who runs a marketing agency called The Cultivator. Drew shares his journey from starting small businesses in school to establishing a successful marketing agency that focuses on helping e-commerce and service-based busi…
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Building Your Brand Through Authentic Narrative with Joshua Ramsey
45:39
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45:39Episode Description In this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Joshua Ramsey, Fractional CMO and founder of JRCMO. They explore how authentic storytelling can differentiate brands in crowded markets, the evolution of the fractional CMO role, and how to develop unique selling propositions even for seemingly "boring"…
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From Code to Keys: Tatiana Zagorovski's Transition from Software Development to Real Estate Success
26:05
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26:05Show Notes: In this episode of Unscripted SEO, host Zaneta Chuniq Inpower sits down with Tatiana Zagorovski (also known as "Miss Z") of Trio Realty Partners to discuss her fascinating journey from a 23-year career in software development to becoming a successful real estate investor in St. Louis, Missouri. What You'll Learn: How Tatiana discovered …
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Grady Teske: How The Human Element in B2B Marketing Thrives in an AI-Driven World
42:24
42:24
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42:24A conversation with Grady Teske of Rising Tides on the Unscripted SEO Podcast hosted by Jeremy Rivera Key Topics The irreplaceable value of human connection in B2B marketing How Grady applies cross-industry strategies to create marketing innovation Why marketing should focus on the entire customer journey, not just conversion The evolution from con…
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Psychology Meets Marketing: The ELITE Method with Rai Hyde Cornell
35:51
35:51
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35:51In this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Rai Hyde Cornell, founder of Cornell Content Marketing. With a background in psychology and criminology, Rai shares how she applies behavioral science principles to content marketing to help companies change buyer behavior without increasing ad spend. Key Takeaways Marketi…
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Zach Brown & Jared LaCroix Of Majestic Photobooth: The intersection of branding, business development & consumer intent
48:20
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48:20Jeremy Rivera speaks with Zach Brown and Jared LeCroix from Majestic Photo Booth about their journey in the photo booth industry. They discuss the origins of their business, the evolution of photo booth technology, and how they have adapted to a growing market with innovative business models. The conversation also covers their unique approach to ph…
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Francie Jain- Unlock Employee Potential: How Group Coaching May Help Transform Workplace Culture & Slash Turnover
53:40
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53:40Is your organization struggling with the revolving door of talent? In today's competitive market, retaining top performers requires more than competitive salaries—it demands a workplace where people feel valued, connected, and inspired to grow. Join Abbey Crane for an illuminating conversation with Francie Jain, founder of Terawatt, who reveals how…
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Lisa Raehsler: Intersection of SEO and PPC
49:31
49:31
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49:31Summary In this episode of the Unscripted SEO podcast, Jeremy Rivera and Lisa Raehsler, founder of Big Click Co., delve into the intersection of SEO and PPC, exploring how AI is reshaping digital advertising. They discuss the challenges posed by AI overviews, the importance of click-through rates, and the evolving landscape of social media advertis…
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Angela Frank: The Power of ONE - A Counter-Intuitive Marketing Approach That Drives Results
39:42
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39:42In this enlightening episode, marketing expert Angela Frank shares her revolutionary "marketing ecosystem strategy" and why focusing on a single channel is the secret to scaling your business. As a fractional CMO who has helped clients manage marketing budgets of up to a million dollars per month, Angela breaks down why entrepreneurs should resist …
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Myles Johnson: Youth Entrepreneurship & Representing Ingram County Michigan
19:44
19:44
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19:44In this episode of the Unscripted Small Business Podcast, our new host, digital marketing consultant Zaneta Chunique Inpower speaks with Miles Johnson, an elected official in Ingham County, about his role in the Lansing community. They discuss various topics including community development projects, food deserts, youth empowerment, and economic ini…
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Tyler Mumford: Escaping corporate life to... grind stumps?
34:07
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34:07In this conversation, Jeremy Rivera interviews Tyler Mumford, the owner of Grind Time Stump Grinding, about his unique journey from a corporate sales job to running a niche stump grinding business. Tyler shares insights on transitioning from B2B to B2C, building an online presence, navigating regulations, and the importance of branding. He discusse…
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Chris Scott: Identifying and Eliminating Execution Debt
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31:50Summary In this UnscriptedSEO interview, Jeremy Rivera and Chris Scott, founder of Boschetto Consulting, delve into the concept of execution debt, a term coined by Scott to describe the inefficiencies and bottlenecks that accumulate in businesses over time. They discuss how execution debt is relevant across various industries and the importance of …
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From Demolition to Digital: Kent Sheridan
52:28
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52:28Jeremy Rivera interviews Kent, who shares his journey from running a demolition company to diving into local SEO. They discuss the importance of understanding B2B SEO strategies, the significance of community engagement, and the evolving landscape of SEO. Kent emphasizes the need for businesses to adapt their marketing strategies to connect with th…
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