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Our Unscripted Collaborative hosts Keith Bresee, Zaneta Chuniq, Keiron Bailey & 17 year SEO industry expert Jeremy Rivera are having unscripted interviews small business owners, founders and creators across the United States, learning about their challenges, successes and insights into the world of SMBs.
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Hosted by Jeremy Rivera: A 17 year career expert in the SEO industry and his cohost Keith Bresee. Get insights, action items and anecdotes from experts like Lilyray, Kevin Indig, Rand Fishkin, Matt Mellinger and more in the SEO industry, who are not only well-respected, but have really interesting stories to share. 100% unscripted, 100% unrehearsed, 100% unedited, and 100% real. Guaranteed to provide those golden nugget lightbulb moments.
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Unscripted SaaS

Jeremy Rivera

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I'm interviewing SaaS founders, solopreneurs, developers and marketers who are working with, or for SaaS companies. We're exploring what makes a SaaS tick, business models, pitfalls, hard lessons and huge victories in an unscripted interview format.
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The Trader's Journey

Investors Underground

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Want to learn how the best traders in the world made careers out of trading? Tune in to the Trader's Journey (formerly the Investors Underground Podcast) for interviews with some of the best traders in the world. Learn how they got involved in the markets, what the early stages of their careers were like, and how they finally developed strategies that worked. Our in-depth interviews take you inside the minds of different traders, allowing you to learn about their strategies, approaches to st ...
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The Solomon Success podcast is dedicated to the timeless wisdom of King Solomon and the Book of Proverbs in order to maximize one’s business and life. To our advantage, we can find King Solomon’s financial strategies in addition to many life philosophies documented in biblical scriptures. Focusing on these enduring fundamentals of success allows us to bypass the “get-rich-quick” schemes that cause many to stumble on their journey toward success. Our concern is not only spiritual in nature, b ...
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In this special group episode of The Trader’s Journey, Anthony moderates a high-impact discussion with professional traders Neil O'Donnell and Dan Beardsley, along with world-class high performance coach Dr. Tom Crawford. Together, they explore the hidden cost of success, the mental game behind elite performance, and how to build a sustainable, lon…
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In this episode of the Unscripted Podcast, Daniel Hill interviews Oreet Kaufman, a freelance PowerPoint designer from Chicago. Oreet discusses her journey into presentation design, emphasizing the importance of effective storytelling and audience engagement. She shares insights on the ideal number of slides, the role of AI in presentations, and com…
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In this conversation, Lisa Raehsler discusses the evolving landscape of PPC advertising, particularly in light of recent AI advancements. She emphasizes the importance of understanding user intent, the role of keywords and copy in targeting, and the foundational principles that underpin successful PPC campaigns. The discussion also touches on the i…
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Steven Schneider - 10+ years in SEO, scaled affiliate portfolio to 40 sites and 1.4M ARR. Now helps B2B and SaaS CMOs leverage proven SEO strategies. Co-founder of TrioSEO. Key Topics Discussed The Calculator SEO Strategy Steven's latest focus: calculators and digital assets for driving meaningful leads through SEO, moving beyond traditional blog c…
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In this special in-person episode of The Trader's Journey, Anthony sits down for an in-depth conversation with Dan Beardsley, a disciplined and data-driven trader who has carved out a path to elite performance in the markets. In this episode, we unpack Dan’s evolution—from majoring in Finance to earning a coveted seat at Trillium, one of the top pr…
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In this conversation, Georgi Feidler shares her journey from being an accidental entrepreneur to a purposeful consultant. She discusses the importance of having entrepreneurial conversations at the dinner table, the skills gained from her corporate career, and how they translate into her consulting work. Georgi emphasizes the need for generalists i…
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In this episode, Jeremy Rivera interviews Darcy Sullivan from Propel Marketing and Design, focusing on the intricacies of local SEO, particularly for health and wellness businesses like chiropractors and physical therapists. They discuss the importance of niche specialization, effective content strategies, link building, and the role of AI in SEO p…
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In this episode of The Trader's Journey, Anthony sits down with Neil O'Donnell, a seasoned trader who began his career in March 2000—just days after the Nasdaq peak during the dot com bubble. Neil shares his fascinating path from anthropology student and rower in England to professional trader, breaking down the grind, growth, and evolution it take…
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In this episode of the Unscripted SEO Podcast, Jeremy Rivera interviews Melissa Popp, the content strategy director at Rickety Roo. They discuss Melissa's extensive experience in SEO and content marketing, particularly focusing on the challenges faced by small and medium-sized businesses in local SEO. The conversation delves into the evolving lands…
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In this conversation, Jeremy Rivera and Daniel Horowitz discuss the evolution of SEO and link building in the context of AI advancements. Daniel shares his experiences transitioning from traditional link building to a more integrated approach that includes digital PR and enterprise SEO. They explore the importance of building topical authority, the…
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In this episode of the Unscripted Small Business Podcast, host Daniel Hill speaks with Drew Carmichael, a 19-year-old entrepreneur who runs a marketing agency called The Cultivator. Drew shares his journey from starting small businesses in school to establishing a successful marketing agency that focuses on helping e-commerce and service-based busi…
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Episode Description In this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Joshua Ramsey, Fractional CMO and founder of JRCMO. They explore how authentic storytelling can differentiate brands in crowded markets, the evolution of the fractional CMO role, and how to develop unique selling propositions even for seemingly "boring"…
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Show Notes: In this episode of Unscripted SEO, host Zaneta Chuniq Inpower sits down with Tatiana Zagorovski (also known as "Miss Z") of Trio Realty Partners to discuss her fascinating journey from a 23-year career in software development to becoming a successful real estate investor in St. Louis, Missouri. What You'll Learn: How Tatiana discovered …
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In this episode of The Trader’s Journey, Anthony sits down with Brice Foose, prop trader at Seven Points Capital. Brice’s story is one of true resilience—from surviving childhood cancer to working as a pharmacist before walking the long path to profitability in trading. Brice opens up about his early struggles, his worst single trade ever, and the …
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A conversation with Grady Teske of Rising Tides on the Unscripted SEO Podcast hosted by Jeremy Rivera Key Topics The irreplaceable value of human connection in B2B marketing How Grady applies cross-industry strategies to create marketing innovation Why marketing should focus on the entire customer journey, not just conversion The evolution from con…
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In this episode of the Unscripted SEO Podcast, host Jeremy Rivera interviews Rai Hyde Cornell, founder of Cornell Content Marketing. With a background in psychology and criminology, Rai shares how she applies behavioral science principles to content marketing to help companies change buyer behavior without increasing ad spend. Key Takeaways Marketi…
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In this anonymous yet deeply personal episode of The Trader’s Journey, Anthony speaks with veteran proprietary firm trader Goose, whose 12+ year journey has taken him from hopeful trader to becoming consistently profitable and eventually mentoring other traders. Goose shares his full journey—early failures, pivotal trades, mental breakdowns, and re…
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Jeremy Rivera speaks with Zach Brown and Jared LeCroix from Majestic Photo Booth about their journey in the photo booth industry. They discuss the origins of their business, the evolution of photo booth technology, and how they have adapted to a growing market with innovative business models. The conversation also covers their unique approach to ph…
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Is your organization struggling with the revolving door of talent? In today's competitive market, retaining top performers requires more than competitive salaries—it demands a workplace where people feel valued, connected, and inspired to grow. Join Abbey Crane for an illuminating conversation with Francie Jain, founder of Terawatt, who reveals how…
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Summary In this episode of the Unscripted SEO podcast, Jeremy Rivera and Lisa Raehsler, founder of Big Click Co., delve into the intersection of SEO and PPC, exploring how AI is reshaping digital advertising. They discuss the challenges posed by AI overviews, the importance of click-through rates, and the evolving landscape of social media advertis…
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In this enlightening episode, marketing expert Angela Frank shares her revolutionary "marketing ecosystem strategy" and why focusing on a single channel is the secret to scaling your business. As a fractional CMO who has helped clients manage marketing budgets of up to a million dollars per month, Angela breaks down why entrepreneurs should resist …
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In this episode of the Unscripted Small Business Podcast, our new host, digital marketing consultant Zaneta Chunique Inpower speaks with Miles Johnson, an elected official in Ingham County, about his role in the Lansing community. They discuss various topics including community development projects, food deserts, youth empowerment, and economic ini…
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In this conversation, Jeremy Rivera interviews Tyler Mumford, the owner of Grind Time Stump Grinding, about his unique journey from a corporate sales job to running a niche stump grinding business. Tyler shares insights on transitioning from B2B to B2C, building an online presence, navigating regulations, and the importance of branding. He discusse…
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Summary In this UnscriptedSEO interview, Jeremy Rivera and Chris Scott, founder of Boschetto Consulting, delve into the concept of execution debt, a term coined by Scott to describe the inefficiencies and bottlenecks that accumulate in businesses over time. They discuss how execution debt is relevant across various industries and the importance of …
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Jeremy Rivera interviews Kent, who shares his journey from running a demolition company to diving into local SEO. They discuss the importance of understanding B2B SEO strategies, the significance of community engagement, and the evolving landscape of SEO. Kent emphasizes the need for businesses to adapt their marketing strategies to connect with th…
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Summary In this UnscriptedSEO conversation, Jeremy Rivera and Chris Rodriguez, the founder of iexcel, discuss the evolving landscape of SEO, emphasizing the importance of human expertise alongside AI tools. Chris shares his journey from the music industry to tech marketing, highlighting the differences in SEO practices across various industries. Th…
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In this engaging conversation, Abbey Crane interviews Brandon Barnum, known as the 'King of Referrals.' Brandon shares his inspiring journey from struggling financially to becoming a successful figure in the mortgage industry, emphasizing the importance of referrals in business. He discusses mindset shifts, strategies for building referral partners…
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Summary In this episode of the Unscripted SEO Podcast, host Jeremy Rivera speaks with Laura Lee, an experienced SEO professional with over 17 years in the industry. They discuss the challenges and strategies of enterprise SEO, the importance of aligning SEO efforts with business goals, and the evolving landscape of SEO in the age of AI. Laura share…
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Summary In this UnscriptedSEO conversation, Jeremy Rivera and Michael Buckbee, the owner of Knowatoa, an SaaS that helps businesses win the AI search game, delve into the evolving landscape of AI search and its implications for SEO. They discuss the current state of AI tools, the future of search engines, and introduce the Biscuit Framework, a stra…
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Jeremy Rivera and Michael 'Buzz' Buzinski discuss the importance of human experience in SEO compared to AI tools. They explore the limitations of AI in understanding context and generating content, emphasizing the need for expertise and authenticity in content marketing. The discussion also covers the evolution of SEO practices, the significance of…
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After a few weeks off, Austin G is back to bring you a solo interview pod with previous guest and union organizer Luisa Martinez @LuisaKnuckles. Austin and Luisa discuss an exciting new project of theirs within the Democratic Socialists of America as they officially launch the 21st Century Socialism Caucus, a new caucus within DSA for members who b…
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Summary In this engaging conversation, Jeremy Rivera and Melinda Martin explore the multifaceted world of publishing, discussing the importance of trust, the role of personal stories and tragedies in storytelling, and the differences between self-publishing and traditional publishing. Melinda shares her insights on the investment required for quali…
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Hello, and welcome to the Unscripted Non-Profit Green podcast. I'm your host, Nathan Short. Today, we're spotlighting upcoming community cleanup events in San Diego, focusing on opportunities happening within the next week. Engaging in these events is a fantastic way to contribute to environmental preservation and connect with like-minded individua…
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While Google Search Console data for traffic is not accurate, it is our only window into indexation. It also gives us a handful of tools to help with our ability for to influence if our content is "indexed" and available to be chosen to display in search results: Submit manually/Fetch Url, Submit to index & Submit a Sitemap. This is a quick overvie…
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In this conversation, Jeff Revilla shares his journey from skateboarding entrepreneur to digital marketing expert and podcast studio owner. He discusses the evolution of podcasting, the challenges he faced in building his studio, and his vision for creating a unique live podcasting experience. Jeff emphasizes the importance of community, creativity…
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In this special roundtable episode of The Trader's Journey, Anthony is joined by Investors Underground traders and moderators Chris Lanzilotti, Nick Kasnett, Stan 'Godfather' Ivanov, and Ariel Hernandez. Together, they dive deep into the debated topic of edge erosion — is it real, or just an excuse traders use when markets shift? The group discusse…
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In this conversation, Shahar Boyayan discusses the intersection of consumer behavior and AI, exploring how AI is transforming consumer interactions and business operations. She emphasizes the importance of understanding consumer behavior in the context of AI advancements, the pros and cons of AI in daily life, and the ethical implications of its us…
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In this engaging conversation, Jeremy Rivera and Jesse Ringer of Method & Metric delve into the evolving landscape of SEO, discussing Jesse's journey from copywriting to technical SEO, the challenges posed by AI and Google's changing algorithms, and innovative strategies for building brand trust and community engagement. They explore the importance…
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In this episode of the Unscripted SEO Podcast, host Jeremy Rivera speaks with Jesse McDonald, Senior SEO Director at Siege Media. They discuss Jesse's journey from graphic design to SEO, the importance of user experience in SEO strategies, and the evolving landscape of SEO in the age of AI. Jesse shares insights on how to effectively communicate wi…
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In this conversation, Jeremy Rivera of Community Clean Links and SEO Arcade interviews Angshuman Rudra, a product manager at TapClicks, discussing the company's marketing operations platform, the intricacies of ETL processes, and the challenges of product management in a SaaS environment. Angshuman shares insights on customer needs, market trends, …
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In this episode of The Trader’s Journey, Anthony sits down with Ariel Hernandez, a successful and highly regarded trader known for his deep understanding of sector rotation, market cycles, and swing trading. Ariel shares his trading evolution, from early struggles to refining a strategy that allows him to align with institutional money flow and spo…
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In this conversation, Jeremy Rivera and Andy Choi discuss the concept of 'profit with purpose' and how businesses can integrate social impact into their operations. They explore the dissatisfaction in the workforce, the importance of brand equity, and the need for non-profits to adopt a more profitable mindset. Choi emphasizes the potential for bus…
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In this conversation, Jeremy Rivera interviews Daniel Molina, the owner of Red Palm Studios, a digital marketing firm specializing in the trades. They discuss the agency's focus on small to medium-sized clients, the importance of balancing growth with quality service, and the role of Standard Operating Procedures (SOPs) in scaling the business. Dan…
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In this engaging conversation, Anna Rósa Parker shares her journey from Iceland to New York, exploring her transformation from a theater actor to a lifestyle mentor and executive coach. She emphasizes the importance of storytelling in both personal and professional realms, highlighting how intuition and authenticity play crucial roles in personal d…
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In this conversation, Jeremy Rivera speaks with filmmaker Vega Montañez about his journey from music to filmmaking, the impact of streaming platforms on the industry, and the challenges of marketing films in the digital age. They discuss the importance of the theater experience, the need for in-person engagement, and the evolution of internet disco…
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In this conversation, Jeremy Rivera interviews Cari McGee, a seasoned Washington real estate agent & Broker, about her journey in the industry since 2004. They discuss the evolution of digital marketing, the importance of social media, and the power of storytelling in real estate. Cari shares her experiences with clients, emphasizing the emotional …
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In this conversation, Mario Wissa shares his journey towards mastering communication, emphasizing the importance of self-communication and empathy in building meaningful connections. He discusses how effective communication is essential in management and creating a culture of transparency and inclusivity in the workplace. Mario highlights that comm…
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In this conversation, Jeremy Rivera interviews Bryan Shankman, co-founder and CEO of Tool Desk and LeadTruffle discussing the origins of their SaaS products, the challenges of pricing and customer support, and the strategies for marketing and future-proofing their business. Bryan shares insights on building a successful startup in the home services…
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In this episode of the Unscripted Small Business Podcast, host Abbey Crane interviews John Steger, the founder of Foxmoor Studio, a custom woodworking business. John shares his journey from a childhood passion for woodworking, inspired by his father, to establishing a successful business. He discusses the challenges of starting out, the importance …
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Jeremy Rivera: When it comes to SEO, we've become complacent. We have become dependent on tools, on software. And when it comes to search engine optimization, we have forgotten that we're not just working to increase rankings in Google. We're fighting... to optimize the website for the business so that traffic is gained from all search sources in a…
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