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The Long Game: Why Your Podcast Is Just Like Jeff Bezos' Early Days
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The Trading Post podcast explores how Jeff Bezos's Amazon business principles can be applied to successful podcasting strategies. Drawing parallels between Bezos's customer obsession approach and podcast audience engagement, this episode reveals how consistency, patience, and innovation drive growth in both realms.
• Comparing the evolution of SEO to the rising importance of podcasting for business promotion
• Amazon's "customer obsession" philosophy and how it translates to treating podcast listeners
• The critical importance of consistency in publishing schedule for sustainable podcast growth
• Why audio podcasting works better than video for reaching busy B2B audiences
• How trade associations function as business growth tools through bartering and networking
• Testing different podcast formats, including a seasonal approach to content organization
• Recognizing podcasting as a long-term investment with indirect business benefits beyond direct monetization
• Using podcasts to explain complex business concepts like barter and trade associations
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Chapters
1. The Long Game: Why Your Podcast Is Just Like Jeff Bezos' Early Days (00:00:00)
2. From Bezos to Podcasting (00:01:19)
3. Amazon's Customer Obsession (00:05:49)
4. Consistency Is Key (00:11:51)
5. Video vs. Audio Podcasting (00:18:01)
6. Trade Associations Explained (00:23:17)
7. Experimenting with Seasons (00:26:08)
8. The Podcasting Long Game (00:30:39)
26 episodes
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