Strategy dies in the “telephone game.” We sat down with leadership expert Kim Crowder to unpack how to turn top‑down plans into daily behaviors people can actually do, coach, and scale. The core idea is deceptively simple: bring voices in early, tie the why to real work, and build trust before you need it.
Kim walks us through a client story where leaders invited team input at the start, mapped the change across people, process, and communications, and defined what success looks like in the day-to-day. That clarity allowed internal leaders—not outside consultants—to teach the approach to 100+ peers and sustain the gains for three years with a 150% ROI. We dig into the 90‑day reality check that aligns the C‑suite, surfaces unspoken assumptions, and gathers frontline data so feedback fuels business outcomes instead of blame.
If you’re tired of rollouts that stall, this conversation offers a practical blueprint to make strategy teachable, measurable, and owned by leaders closest to the work. Listen, share it with your team, and tell us: what behavior will you change first? And if this helped, follow the show, leave a quick review, and pass it to a leader who needs it.

Meet the Host
Jay Johnson works with people and organizations to empower teams, grow profits, and elevate leadership. He is a Co-Founder of Behavioral Elements®, a two-time TEDx speaker, and a designated Master Trainer by the Association for Talent Development. With a focus on behavioral intelligence, Jay has delivered transformational workshops to accelerate high-performance teams and cultures in more than 30 countries across four continents. For inquiries, contact [email protected] or connect below!
LinkedIn - https://www.linkedin.com/in/jayjohnsonccg/
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Speaker Website - https://jayjohnsonspeaks.com