Our guest this week is Anthony Mendez.
Our partner on this week's episode is STRONG Coffee - Save 15% with the code ESSENTIAL at checkout!
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In today’s conversation, Anthony and I walk about how to define success for yourself rather than measuring your success by someone else definition. We talk about both the big and the small stepping stones in Anthony’s career and lessons learned along the way and we talk about algorithm-proof tactics for building a large and engaged social media presence and the impact social media can have on a health and fitness business!
Connect with Anthony: @mendezfitness
Connect with David: @dr.davidskolnik.dpt
Connect with the Show: @essential.strength.podcast
Check Out Anthony's Podcast: Sweat It Out
Action Plan
If you have an instagram account and you want to grow it and leverage it for your business I want to you block out time to engage and interact every day for the next 7 days. Put it in your calendar, highlight it and then check it off when you do it. What exactly do I mean by engage and interact? I want you to dm every new follower, thank them for the follow and ask a follow-up question, start a conversation! Then, choose 5 of the accounts that liked your last post and DM them - thank them for engaging with your content and see if there is anything they’d like to see more of, or how that particular piece of content impacted them. Again - start a conversation! If you are action SOCIAL on social media, you will separate yourself from the herd very quickly!

That’s it for this week. Make sure you’re subscribed to this podcast so that you don’t miss next week’s episode with Sarah McDevitt - CEO of Core by HyperIce and a conversation about breaking down the mystery of meditation, using breath training to enhance a mental practice and how biofeedback from the Core device can enhance a meditation practice!

Until then, we wish you Strength and Good Health!