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#46: Amy Porterfield — How to Pivot Your Business Without Losing Your Audience

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Manage episode 519857746 series 2394484
Content provided by StoryBrand.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by StoryBrand.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most entrepreneurs eventually feel the pull to pivot, but that shift can come with real risk. You've worked hard to build trust, grow your audience, and establish your expertise in one lane. So when it's time to evolve, how do you shift your messaging without confusing your audience or breaking what's already working? This is the tension: stay in your lane too long and you stagnate. Jump too fast and you lose everything. So how do you navigate that transition with clarity and confidence?

In this week's episode, Kyle Reed sits down with Amy Porterfield, who's redefining her business after 16 years and over $120 million in course sales. Amy unpacks the subtle strategy behind a graceful pivot, how she knew it was time, how she tested new messaging, and why she's choosing coaching over courses in this next chapter. If you're craving a new direction but fear the fallout, this conversation will give you the roadmap.

Click HERE to sign up for Amy's weekly newsletter.

--

Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!

Click HERE to find a StoryBrand certified marketing coach to help you grow your business!

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

  continue reading

539 episodes

Artwork
iconShare
 
Manage episode 519857746 series 2394484
Content provided by StoryBrand.com. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by StoryBrand.com or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Most entrepreneurs eventually feel the pull to pivot, but that shift can come with real risk. You've worked hard to build trust, grow your audience, and establish your expertise in one lane. So when it's time to evolve, how do you shift your messaging without confusing your audience or breaking what's already working? This is the tension: stay in your lane too long and you stagnate. Jump too fast and you lose everything. So how do you navigate that transition with clarity and confidence?

In this week's episode, Kyle Reed sits down with Amy Porterfield, who's redefining her business after 16 years and over $120 million in course sales. Amy unpacks the subtle strategy behind a graceful pivot, how she knew it was time, how she tested new messaging, and why she's choosing coaching over courses in this next chapter. If you're craving a new direction but fear the fallout, this conversation will give you the roadmap.

Click HERE to sign up for Amy's weekly newsletter.

--

Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!

Click HERE to find a StoryBrand certified marketing coach to help you grow your business!

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

  continue reading

539 episodes

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