Best Bmsu Podcasts (2025)

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#37: Slate—Why This $20K Truck Is Getting All the Attention (RE-RELEASE) 36:31

Play Pause

6d ago36:31

36:31

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s why (for just a couple more weeks) we’re rereleasing several of our high-impact episodes— designed to give you clarity, sharpen …

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#36: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions (RE-RELEASE) 30:04

13d ago30:04

30:04

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s why (for just a couple more weeks) we’re rereleasing several of our high-impact episodes— designed to give you clarity, sharpen …

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#35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE) 40:46

20d ago40:46

40:46

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract th…

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#34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE) 23:04

27d ago23:04

23:04

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract th…

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#33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE) 25:26

1M ago25:26

25:26

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract th…

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#32: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed (RE-RELEASE) 37:34

1M ago37:34

37:34

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract th…

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#31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE) 40:09

2M ago40:09

40:09

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract th…

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#30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch 33:29

2M ago33:29

33:29

AI is everywhere and it’s moving faster than most of us can keep up. For business owners and marketers, the challenge isn’t just understanding the tools. It’s figuring out how to use them without losing your voice, your brand, or your job. Should you be afraid of AI, or should you be doubling down? How do you stay relevant in a world where machines…

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#29: Infomercials—What OxiClean & Shamwow Can Teach Us About Messaging That Sells 29:03

2M ago29:03

29:03

Infomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they’re chatting over coffee, not realizing they’re competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle do…

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#28: John Mark McMillan—How to Make Promotion a Part of the Creative Process 43:12

2M ago43:12

43:12

The biggest challenge creative people face isn’t making something meaningful, it’s figuring out how to share it without feeling like a sellout. Whether you’re an artist, entrepreneur, or thought leader, there comes a point when the art alone isn’t enough. You realize that if your work is going to make an impact, you have to learn how to promote it.…

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#27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It) 21:20

3M ago21:20

21:20

When you’re pitching a product, every word matters. That’s why some Shark Tank entrepreneurs walk away with millions while others walk out empty-handed. The Bombas sock pitch not only got a deal, it sparked a billion-dollar brand. But what made it work? From “cardboard feel” to “seven substantial improvements,” the Bombas team used sticky soundbite…

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#26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down 30:30

3M ago30:30

30:30

When you’re building a personal brand, the biggest mistake you can make is being too broad. The world doesn’t need another generalist. It needs someone who owns a clear, specific problem and solves it consistently. That’s the magic of niching down. A focused message not only grabs attention, it builds trust and traction faster than trying to be eve…

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#25: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand 40:46

3M ago40:46

40:46

What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it’s easy to assume you need a slick image or a viral strategy to break through. But that’s not what people are looking for. They want someone who feels real and honest. But how much is too much to share? And how do you sta…

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#24: Pass/Fail—Breaking Down the Best and Worst in Branding 27:37

3M ago27:37

27:37

Messaging can make or break a brand. Whether you're launching a campaign, building a personal brand, or responding in real time, what you say and how you say it matters. One wrong sound bite can sink your credibility, while one clear, compelling message can unlock massive opportunity. The stakes are high, and yet most people treat messaging like an…

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#23: Dadville—The New Rules of Being a Great Dad 46:01

3M ago46:01

46:01

Dads often get a bad rap. In sitcoms, commercials, and even day-to-day culture, they’re typically cast as bumbling sidekicks or lovable oafs who mean well but don’t quite get it right. When that narrative takes root, it can be easy for fathers to shrug and settle for doing the bare minimum (especially when they get praise for just pushing a strolle…

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#22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad 24:31

4M ago24:31

24:31

Attention is the name of the game in today’s market. If you want to stand out, you need to move fast, think creatively, and tap into what your audience is already talking about. Whether it’s a funny meme, a strategic shoutout, or a well-timed post, the brands that win know how to seize the moment and jump into the spotlight. So how do you identify …

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#21: Slate—Why This $20K Truck Is Getting All the Attention 36:31

4M ago36:31

36:31

In crowded markets, being different isn’t enough. You have to communicate how you’re different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don’t say it clearly, it won’t matter. Messagi…

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#20: Snipd—What Your Brand Name is Really Saying to Customers 25:26

4M ago25:26

25:26

Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That’s the real test of a name: if you have to explain it, it’s not working. The truth is, your name or tagline is doing more heavy lifting than y…

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#19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry 23:04

4M ago23:04

23:04

It’s not enough to have a great product. You have to position it so customers instantly understand the value. That’s what separates the brands that break through from the ones that disappear. Magic Spoon didn’t invent cereal, they just told a better story: one where protein replaces sugar, and taste isn’t sacrificed for health. And they did it with…

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#18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed 37:34

5M ago37:34

37:34

Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash wa…

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#17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions 30:04

5M ago30:04

30:04

Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of millions of dollars simply because they were impossible to ignore. They weren’t beautiful, they weren’t clever, but they were unforgettable. So why do s…

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#16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign 40:09

5M ago40:09

40:09

If your marketing isn’t working, it’s probably because you’re not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. They either talk about too many things or pick a problem that’s too vague. When that happens, customers stop listening. But when you finally address the …

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#15: Morning Routines—The NEW Way To Create A Morning Routine In 2025 33:55

5M ago33:55

33:55

If you followed every piece of advice out there about your ideal morning routine, you'd probably spend eight hours every day doing mindfulness excercises and supplements and journaling and workouts and cold plunges and more. But morning routines can be both easy AND effective if you identify the right mission for your life. In this episode, Kyle Re…

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#14: Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective 33:01

5M ago33:01

33:01

Most businesses, brands, and even thought leaders make the same mistake: they overcomplicate things. The more complex something is, the harder it is for people to understand—and if they don’t understand, they don’t engage. Whether you’re trying to grow a business, capture attention, or lead a movement, clarity is your greatest asset. That’s why we’…

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#13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim) 23:21

6M ago23:21

23:21

Relationships can be beautiful, but they’re also complicated. From the outside, it’s easy to assume great marriages happen by luck or chemistry. But the reality? Every relationship faces storms—health challenges, career stress, personal struggles—and most couples aren’t equipped to weather them. Without the right mindset and tools, it’s easy to dri…

Bmsu Podcasts

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Why That Worked – Presented by StoryBrand.ai

StoryBrand.ai

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#37: Slate—Why This $20K Truck Is Getting All the Attention (RE-RELEASE) 36:31

1
#36: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions (RE-RELEASE) 30:04

1
#35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE) 40:46

1
#34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE) 23:04

1
#33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE) 25:26

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#32: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed (RE-RELEASE) 37:34

1
#31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE) 40:09

1
#30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch 33:29

1
#29: Infomercials—What OxiClean & Shamwow Can Teach Us About Messaging That Sells 29:03

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#28: John Mark McMillan—How to Make Promotion a Part of the Creative Process 43:12

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#27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It) 21:20

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#26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down 30:30

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#25: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand 40:46

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#24: Pass/Fail—Breaking Down the Best and Worst in Branding 27:37

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#23: Dadville—The New Rules of Being a Great Dad 46:01

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#22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad 24:31

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#21: Slate—Why This $20K Truck Is Getting All the Attention 36:31

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#20: Snipd—What Your Brand Name is Really Saying to Customers 25:26

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#19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry 23:04

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#18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed 37:34

1
#17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions 30:04

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#16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign 40:09

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#15: Morning Routines—The NEW Way To Create A Morning Routine In 2025 33:55

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#14: Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective 33:01

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#13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim) 23:21