Best BusinessMadeSimple Podcasts (2025)

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Why That Worked #34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE) 24:35

Play Pause

1d ago24:35

24:35

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge thi…

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#34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE) 23:04

3d ago23:04

23:04

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract th…

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Why That Worked #33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE) 26:53

8d ago26:53

26:53

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge thi…

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#33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE) 25:26

11d ago25:26

25:26

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract th…

1
Why That Worked #32: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed (RE-RELEASE) 39:10

16d ago39:10

39:10

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge thi…

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#32: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed (RE-RELEASE) 37:34

18d ago37:34

37:34

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract th…

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Why That Worked #31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE) 41:34

23d ago41:34

41:34

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge thi…

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#31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE) 40:09

25d ago40:09

40:09

Hopefully you're getting a chance to recharge this summer—but that doesn’t mean you have to lose momentum. Fall is just around the corner, and before you know it we’ll be heading into the final stretch of the year. That’s exactly why we’re rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract th…

1
Why That Worked #30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch 35:14

29d ago35:14

35:14

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch 33:29

1M ago33:29

33:29

AI is everywhere and it’s moving faster than most of us can keep up. For business owners and marketers, the challenge isn’t just understanding the tools. It’s figuring out how to use them without losing your voice, your brand, or your job. Should you be afraid of AI, or should you be doubling down? How do you stay relevant in a world where machines…

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Why That Worked #29: Infomercials—What OxiClean & Shamwow Can Teach Us About Messaging That Sells 30:33

1M ago30:33

30:33

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#29: Infomercials—What OxiClean & Shamwow Can Teach Us About Messaging That Sells 29:03

1M ago29:03

29:03

Infomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they’re chatting over coffee, not realizing they’re competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle do…

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Why That Worked #28: John Mark McMillan—How to Make Promotion a Part of the Creative Process 45:08

1M ago45:08

45:08

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#28: John Mark McMillan—How to Make Promotion a Part of the Creative Process 43:12

2M ago43:12

43:12

The biggest challenge creative people face isn’t making something meaningful, it’s figuring out how to share it without feeling like a sellout. Whether you’re an artist, entrepreneur, or thought leader, there comes a point when the art alone isn’t enough. You realize that if your work is going to make an impact, you have to learn how to promote it.…

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Why That Worked #27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It) 22:53

2M ago22:53

22:53

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It) 21:20

2M ago21:20

21:20

When you’re pitching a product, every word matters. That’s why some Shark Tank entrepreneurs walk away with millions while others walk out empty-handed. The Bombas sock pitch not only got a deal, it sparked a billion-dollar brand. But what made it work? From “cardboard feel” to “seven substantial improvements,” the Bombas team used sticky soundbite…

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Why That Worked #26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down 31:59

2M ago31:59

31:59

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down 30:30

2M ago30:30

30:30

When you’re building a personal brand, the biggest mistake you can make is being too broad. The world doesn’t need another generalist. It needs someone who owns a clear, specific problem and solves it consistently. That’s the magic of niching down. A focused message not only grabs attention, it builds trust and traction faster than trying to be eve…

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Why That Worked #25: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand 42:41

2M ago42:41

42:41

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#25: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand 40:46

2M ago40:46

40:46

What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it’s easy to assume you need a slick image or a viral strategy to break through. But that’s not what people are looking for. They want someone who feels real and honest. But how much is too much to share? And how do you sta…

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Why That Worked #24: Pass/Fail—Breaking Down the Best and Worst in Branding 29:14

2M ago29:14

29:14

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#24: Pass/Fail—Breaking Down the Best and Worst in Branding 27:37

2M ago27:37

27:37

Messaging can make or break a brand. Whether you're launching a campaign, building a personal brand, or responding in real time, what you say and how you say it matters. One wrong sound bite can sink your credibility, while one clear, compelling message can unlock massive opportunity. The stakes are high, and yet most people treat messaging like an…

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Why That Worked #23: Dadville—The New Rules of Being a Great Dad 47:56

3M ago47:56

47:56

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#23: Dadville—The New Rules of Being a Great Dad 46:01

3M ago46:01

46:01

Dads often get a bad rap. In sitcoms, commercials, and even day-to-day culture, they’re typically cast as bumbling sidekicks or lovable oafs who mean well but don’t quite get it right. When that narrative takes root, it can be easy for fathers to shrug and settle for doing the bare minimum (especially when they get praise for just pushing a strolle…

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Why That Worked #22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad 26:01

3M ago26:01

26:01

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad 24:31

3M ago24:31

24:31

Attention is the name of the game in today’s market. If you want to stand out, you need to move fast, think creatively, and tap into what your audience is already talking about. Whether it’s a funny meme, a strategic shoutout, or a well-timed post, the brands that win know how to seize the moment and jump into the spotlight. So how do you identify …

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Why That Worked #21: Slate—Why This $20K Truck Is Getting All the Attention 38:40

3M ago38:40

38:40

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#21: Slate—Why This $20K Truck Is Getting All the Attention 36:31

3M ago36:31

36:31

In crowded markets, being different isn’t enough. You have to communicate how you’re different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don’t say it clearly, it won’t matter. Messagi…

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Why That Worked #20: Snipd—What Your Brand Name is Really Saying to Customers 26:53

3M ago26:53

26:53

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#20: Snipd—What Your Brand Name is Really Saying to Customers 25:26

3M ago25:26

25:26

Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That’s the real test of a name: if you have to explain it, it’s not working. The truth is, your name or tagline is doing more heavy lifting than y…

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Why That Worked #19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry 24:35

4M ago24:35

24:35

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry 23:04

4M ago23:04

23:04

It’s not enough to have a great product. You have to position it so customers instantly understand the value. That’s what separates the brands that break through from the ones that disappear. Magic Spoon didn’t invent cereal, they just told a better story: one where protein replaces sugar, and taste isn’t sacrificed for health. And they did it with…

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Why That Worked #18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed 39:10

4M ago39:10

39:10

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed 37:34

4M ago37:34

37:34

Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash wa…

BusinessMadeSimple Podcasts

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Marketing Made Simple

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Why That Worked – Presented by StoryBrand.ai

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Why That Worked #34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE) 24:35

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#34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE) 23:04

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Why That Worked #33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE) 26:53

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#33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE) 25:26

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Why That Worked #32: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed (RE-RELEASE) 39:10

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#32: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed (RE-RELEASE) 37:34

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Why That Worked #31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE) 41:34

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#31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE) 40:09

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Why That Worked #30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch 35:14

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#30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch 33:29

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Why That Worked #29: Infomercials—What OxiClean & Shamwow Can Teach Us About Messaging That Sells 30:33

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#29: Infomercials—What OxiClean & Shamwow Can Teach Us About Messaging That Sells 29:03

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Why That Worked #28: John Mark McMillan—How to Make Promotion a Part of the Creative Process 45:08

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#28: John Mark McMillan—How to Make Promotion a Part of the Creative Process 43:12

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Why That Worked #27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It) 22:53

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#27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It) 21:20

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Why That Worked #26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down 31:59

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#26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down 30:30

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Why That Worked #25: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand 42:41

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#25: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand 40:46

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Why That Worked #24: Pass/Fail—Breaking Down the Best and Worst in Branding 29:14

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#24: Pass/Fail—Breaking Down the Best and Worst in Branding 27:37

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Why That Worked #23: Dadville—The New Rules of Being a Great Dad 47:56

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#23: Dadville—The New Rules of Being a Great Dad 46:01

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Why That Worked #22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad 26:01

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#22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad 24:31

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Why That Worked #21: Slate—Why This $20K Truck Is Getting All the Attention 38:40

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#21: Slate—Why This $20K Truck Is Getting All the Attention 36:31

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Why That Worked #20: Snipd—What Your Brand Name is Really Saying to Customers 26:53

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#20: Snipd—What Your Brand Name is Really Saying to Customers 25:26

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Why That Worked #19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry 24:35

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#19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry 23:04

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Why That Worked #18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed 39:10

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#18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed 37:34