Best BusinessMadeSimple Podcasts (2025)

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#28: John Mark McMillan—How to Make Promotion a Part of the Creative Process 43:12

Play Pause

4h ago43:12

43:12

The biggest challenge creative people face isn’t making something meaningful, it’s figuring out how to share it without feeling like a sellout. Whether you’re an artist, entrepreneur, or thought leader, there comes a point when the art alone isn’t enough. You realize that if your work is going to make an impact, you have to learn how to promote it.…

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Why That Worked #27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It) 22:53

5d ago22:53

22:53

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It) 21:20

7d ago21:20

21:20

When you’re pitching a product, every word matters. That’s why some Shark Tank entrepreneurs walk away with millions while others walk out empty-handed. The Bombas sock pitch not only got a deal, it sparked a billion-dollar brand. But what made it work? From “cardboard feel” to “seven substantial improvements,” the Bombas team used sticky soundbite…

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Why That Worked #26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down 31:59

12d ago31:59

31:59

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down 30:30

14d ago30:30

30:30

When you’re building a personal brand, the biggest mistake you can make is being too broad. The world doesn’t need another generalist. It needs someone who owns a clear, specific problem and solves it consistently. That’s the magic of niching down. A focused message not only grabs attention, it builds trust and traction faster than trying to be eve…

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Why That Worked #25: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand 42:41

19d ago42:41

42:41

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#25: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand 40:46

21d ago40:46

40:46

What makes someone trust you enough to follow you, buy from you, or even just listen? In the noisy world of personal branding, it’s easy to assume you need a slick image or a viral strategy to break through. But that’s not what people are looking for. They want someone who feels real and honest. But how much is too much to share? And how do you sta…

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Why That Worked #24: Pass/Fail—Breaking Down the Best and Worst in Branding 29:14

26d ago29:14

29:14

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#24: Pass/Fail—Breaking Down the Best and Worst in Branding 27:37

28d ago27:37

27:37

Messaging can make or break a brand. Whether you're launching a campaign, building a personal brand, or responding in real time, what you say and how you say it matters. One wrong sound bite can sink your credibility, while one clear, compelling message can unlock massive opportunity. The stakes are high, and yet most people treat messaging like an…

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Why That Worked #23: Dadville—The New Rules of Being a Great Dad 47:56

1M ago47:56

47:56

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#23: Dadville—The New Rules of Being a Great Dad 46:01

1M ago46:01

46:01

Dads often get a bad rap. In sitcoms, commercials, and even day-to-day culture, they’re typically cast as bumbling sidekicks or lovable oafs who mean well but don’t quite get it right. When that narrative takes root, it can be easy for fathers to shrug and settle for doing the bare minimum (especially when they get praise for just pushing a strolle…

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Why That Worked #22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad 26:01

1M ago26:01

26:01

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad 24:31

1M ago24:31

24:31

Attention is the name of the game in today’s market. If you want to stand out, you need to move fast, think creatively, and tap into what your audience is already talking about. Whether it’s a funny meme, a strategic shoutout, or a well-timed post, the brands that win know how to seize the moment and jump into the spotlight. So how do you identify …

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Why That Worked #21: Slate—Why This $20K Truck Is Getting All the Attention 38:40

2M ago38:40

38:40

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#21: Slate—Why This $20K Truck Is Getting All the Attention 36:31

2M ago36:31

36:31

In crowded markets, being different isn’t enough. You have to communicate how you’re different. Too many businesses blend in because they focus on what the competition is doing instead of what customers actually care about. You might offer better pricing, better service, or a better product, but if you don’t say it clearly, it won’t matter. Messagi…

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Why That Worked #20: Snipd—What Your Brand Name is Really Saying to Customers 26:53

2M ago26:53

26:53

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#20: Snipd—What Your Brand Name is Really Saying to Customers 25:26

2M ago25:26

25:26

Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That’s the real test of a name: if you have to explain it, it’s not working. The truth is, your name or tagline is doing more heavy lifting than y…

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Why That Worked #19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry 24:35

2M ago24:35

24:35

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry 23:04

2M ago23:04

23:04

It’s not enough to have a great product. You have to position it so customers instantly understand the value. That’s what separates the brands that break through from the ones that disappear. Magic Spoon didn’t invent cereal, they just told a better story: one where protein replaces sugar, and taste isn’t sacrificed for health. And they did it with…

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Why That Worked #18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed 39:10

2M ago39:10

39:10

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed 37:34

2M ago37:34

37:34

Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. “Bags fly free” was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash wa…

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Why That Worked #17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions 31:36

3M ago31:36

31:36

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions 30:04

3M ago30:04

30:04

Most people try to make their marketing polished, clever, or inspirational. But in the end, clarity beats creativity every time. In fact, some of the most “annoying” ads in history made hundreds of millions of dollars simply because they were impossible to ignore. They weren’t beautiful, they weren’t clever, but they were unforgettable. So why do s…

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Why That Worked #16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign 41:34

3M ago41:34

41:34

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign 40:09

3M ago40:09

40:09

If your marketing isn’t working, it’s probably because you’re not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. They either talk about too many things or pick a problem that’s too vague. When that happens, customers stop listening. But when you finally address the …

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Why That Worked #15: Morning Routines—The NEW Way To Create A Morning Routine In 2025 35:26

3M ago35:26

35:26

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#15: Morning Routines—The NEW Way To Create A Morning Routine In 2025 33:55

3M ago33:55

33:55

If you followed every piece of advice out there about your ideal morning routine, you'd probably spend eight hours every day doing mindfulness excercises and supplements and journaling and workouts and cold plunges and more. But morning routines can be both easy AND effective if you identify the right mission for your life. In this episode, Kyle Re…

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Why That Worked #14: Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective 35:28

3M ago35:28

35:28

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#14: Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective 33:01

3M ago33:01

33:01

Most businesses, brands, and even thought leaders make the same mistake: they overcomplicate things. The more complex something is, the harder it is for people to understand—and if they don’t understand, they don’t engage. Whether you’re trying to grow a business, capture attention, or lead a movement, clarity is your greatest asset. That’s why we’…

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Why That Worked #13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim) 24:52

3M ago24:52

24:52

Exciting news, Hero Makers! We’re sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We’re only sharing these episodes in the former M…

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#13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim) 23:21

4M ago23:21

23:21

Relationships can be beautiful, but they’re also complicated. From the outside, it’s easy to assume great marriages happen by luck or chemistry. But the reality? Every relationship faces storms—health challenges, career stress, personal struggles—and most couples aren’t equipped to weather them. Without the right mindset and tools, it’s easy to dri…

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Why That Worked #12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic 41:23

4M ago41:23

41:23

Nostalgia is a powerful force. You hear an old song or catch a familiar scent, and instantly, you’re transported back in time. But our brains don’t just remember the past, they rewrite it. We filter out the stress, the boredom, the everyday struggles, and what we’re left with is a version of the past that feels safer, simpler, and better than it re…

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#12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic 40:20

4M ago40:20

40:20

Nostalgia is a powerful force. You hear an old song or catch a familiar scent, and instantly, you’re transported back in time. But our brains don’t just remember the past, they rewrite it. We filter out the stress, the boredom, the everyday struggles, and what we’re left with is a version of the past that feels safer, simpler, and better than it re…

BusinessMadeSimple Podcasts

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Marketing Made Simple

Powered by StoryBrand

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Why That Worked – Presented by StoryBrand.ai

StoryBrand.ai

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#28: John Mark McMillan—How to Make Promotion a Part of the Creative Process 43:12

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Why That Worked #27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It) 22:53

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#27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It) 21:20

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Why That Worked #26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down 31:59

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#26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down 30:30

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Why That Worked #25: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand 42:41

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#25: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand 40:46

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Why That Worked #24: Pass/Fail—Breaking Down the Best and Worst in Branding 29:14

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#24: Pass/Fail—Breaking Down the Best and Worst in Branding 27:37

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Why That Worked #23: Dadville—The New Rules of Being a Great Dad 47:56

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#23: Dadville—The New Rules of Being a Great Dad 46:01

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Why That Worked #22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad 26:01

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#22: Seizing the Moment—Lessons from Nike’s Viral Scheffler Ad 24:31

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Why That Worked #21: Slate—Why This $20K Truck Is Getting All the Attention 38:40

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#21: Slate—Why This $20K Truck Is Getting All the Attention 36:31

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Why That Worked #20: Snipd—What Your Brand Name is Really Saying to Customers 26:53

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#20: Snipd—What Your Brand Name is Really Saying to Customers 25:26

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Why That Worked #19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry 24:35

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#19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry 23:04

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Why That Worked #18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed 39:10

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#18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed 37:34

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Why That Worked #17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions 31:36

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#17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions 30:04

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Why That Worked #16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign 41:34

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#16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign 40:09

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Why That Worked #15: Morning Routines—The NEW Way To Create A Morning Routine In 2025 35:26

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#15: Morning Routines—The NEW Way To Create A Morning Routine In 2025 33:55

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Why That Worked #14: Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective 35:28

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#14: Simplicity—Why a “Less Is More” Approach Can Make Anything More Effective 33:01

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Why That Worked #13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim) 24:52

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#13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim) 23:21

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Why That Worked #12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic 41:23

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#12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic 40:20