Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book "Building A StoryBrand", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business. Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.
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BusinessMadeSimple Podcasts
Hello Hero Makers! For new marketing content from StoryBrand, check out the StoryBrand Podcast at https://podcasts.apple.com/us/podcast/the-storybrand-podcast/id1092751338 Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book "Building A StoryBrand", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business. Get the tools you need to create clear and effective messaging that grows y ...
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#44: Could Niching Down Be the Fastest Way to Scale?
36:14
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If you're offering your services to everyone, chances are nobody's listening. Most businesses, especially coaches and consultants, waste valuable resources trying to speak to a crowd instead of their community. The result is confused messaging, unqualified leads, and no growth. If your marketing feels scattered or your offer is getting lost in the …
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#43: The Simple Tagline Formula That Sells More Every Time
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35:43
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Most taglines don't work. They sound clever, but when customers see them, nothing happens. No interest, no sales, just crickets. That's because most taglines are vague, confusing, or forgettable. And when people have to burn mental calories trying to figure out what your business actually does, they'll just move on to the next option. If your tagli…
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#42: How to Create Facebook Ads That Beat the Competition Without a Big Budget
44:58
44:58
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44:58
Businesses are burning cash on Facebook ads that just don't work, and it's not because of the algorithm. The real problem? Most companies are leading with clever headlines and flashy visuals instead of clear, curiosity-driven messaging. When your potential customer sees your ad, they're not thinking about your brand, they're thinking about their ow…
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#41: Codie Sanchez—The Messaging Playbook Behind Building a Thought Leader Brand
43:40
43:40
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43:40
So many entrepreneurs struggle to stand out because they sound like everyone else. They bury their message in jargon, chase every shiny object, or spread themselves too thin across platforms. The result? People tune out, engagement stalls, and the business that should be thriving ends up stuck. Attention is the currency of today's economy. And with…
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#40: The One Sentence Every Business Owner Needs (And How to Write It)
27:03
27:03
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27:03
Most business owners dread being asked, "So, what do you do?" Not because they don't know, but because they don't know how to explain it without rambling. When you stumble through your business model or every service you offer, people glaze over. That moment is your shot to spark curiosity and build value, but if you blow it, you lose potential opp…
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#39: The 3-Phase Marketing Formula That Works Every Time
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Too many brands skip straight to "content" and wonder why nobody bites. In this episode, Donald Miller unveils the StoryBrand Messaging Campaign, a simple system that turns words into revenue. You'll learn the 3 key campaign phases, how to craft "survival" sound bites that stop the right people in their tracks, and the exact formula to confidently …
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StoryBrand Podcast #38: BIG NEWS—Introducing The StoryBrand Podcast
1:12:02
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Welcome to the first episode of The StoryBrand Podcast (formerly Why That Worked), where we're doubling down on what actually grows businesses: clear messaging. Most business owners are too close to their own work to explain it clearly. They tweak and refine, but your customers still don't "get it." That's why we're hitting reset on this podcast an…
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1
#38: BIG NEWS—Introducing The StoryBrand Podcast
1:12:02
1:12:02
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1:12:02
Welcome to the first episode of The StoryBrand Podcast (formerly Why That Worked), where we're doubling down on what actually grows businesses: clear messaging. Most business owners are too close to their own work to explain it clearly. They tweak and refine, but your customers still don't "get it." That's why we're hitting reset on this podcast an…
…
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1
Why That Worked #37: Slate—Why This $20K Truck Is Getting All the Attention (RE-RELEASE)
38:40
38:40
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38:40
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge thi…
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#37: Slate—Why This $20K Truck Is Getting All the Attention (RE-RELEASE)
36:31
36:31
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36:31
Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's why (for just a couple more weeks) we're rereleasing several of our high-impact episodes— designed to give you clarity, sharpen …
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Why That Worked #36: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions (RE-RELEASE)
31:36
31:36
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31:36
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge thi…
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#36: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions (RE-RELEASE)
30:04
30:04
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30:04
Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's why (for just a couple more weeks) we're rereleasing several of our high-impact episodes— designed to give you clarity, sharpen …
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Why That Worked #35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE)
42:41
42:41
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42:41
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge thi…
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1
#35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE)
40:46
40:46
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40:46
Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract th…
…
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Why That Worked #34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE)
24:35
24:35
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24:35
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge thi…
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#34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE)
23:04
23:04
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23:04
Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract th…
…
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Why That Worked #33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE)
26:53
26:53
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26:53
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge thi…
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1
#33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE)
25:26
25:26
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25:26
Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract th…
…
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Why That Worked #32: Southwest—The Genius of 'Bags Fly Free' and What Happened When It Changed (RE-RELEASE)
39:10
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39:10
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge thi…
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#32: Southwest—The Genius of 'Bags Fly Free' and What Happened When It Changed (RE-RELEASE)
37:34
37:34
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37:34
Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract th…
…
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Why That Worked #31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE)
41:34
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41:34
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. Hopefully you're getting a chance to recharge thi…
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1
#31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE)
40:09
40:09
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40:09
Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract th…
…
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1
Why That Worked #30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch
35:14
35:14
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35:14
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We're only sharing these episodes in the former M…
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#30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch
33:29
33:29
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33:29
AI is everywhere and it's moving faster than most of us can keep up. For business owners and marketers, the challenge isn't just understanding the tools. It's figuring out how to use them without losing your voice, your brand, or your job. Should you be afraid of AI, or should you be doubling down? How do you stay relevant in a world where machines…
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Why That Worked #29: Infomercials—What OxiClean & Shamwow Can Teach Us About Messaging That Sells
30:33
30:33
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30:33
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We're only sharing these episodes in the former M…
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#29: Infomercials—What OxiClean & Shamwow Can Teach Us About Messaging That Sells
29:03
29:03
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29:03
Infomercials may seem cheesy, but they often get one thing right: the sales pitch is clear, dramatic, and fast. Most business owners present their products like they're chatting over coffee, not realizing they're competing with autoplay videos and an infinite scroll of distractions. The result? Content with no energy, clarity, or urgency. Subtle do…
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Why That Worked #28: John Mark McMillan—How to Make Promotion a Part of the Creative Process
45:08
45:08
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45:08
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We're only sharing these episodes in the former M…
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#28: John Mark McMillan—How to Make Promotion a Part of the Creative Process
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43:12
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43:12
The biggest challenge creative people face isn't making something meaningful, it's figuring out how to share it without feeling like a sellout. Whether you're an artist, entrepreneur, or thought leader, there comes a point when the art alone isn't enough. You realize that if your work is going to make an impact, you have to learn how to promote it.…
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Why That Worked #27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It)
22:53
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22:53
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We're only sharing these episodes in the former M…
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#27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It)
21:20
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When you're pitching a product, every word matters. That's why some Shark Tank entrepreneurs walk away with millions while others walk out empty-handed. The Bombas sock pitch not only got a deal, it sparked a billion-dollar brand. But what made it work? From "cardboard feel" to "seven substantial improvements," the Bombas team used sticky soundbite…
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Why That Worked #26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down
31:59
31:59
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31:59
Exciting news, Hero Makers! We're sharing a new episode of Why That Worked – Presented by StoryBrand.AI, with Donald Miller back in the host seat. This new show uncovers why certain ideas, brands, and strategies succeed—so you can think differently and apply those insights to your business and life. We're only sharing these episodes in the former M…
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#26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down
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30:30
When you're building a personal brand, the biggest mistake you can make is being too broad. The world doesn't need another generalist. It needs someone who owns a clear, specific problem and solves it consistently. That's the magic of niching down. A focused message not only grabs attention, it builds trust and traction faster than trying to be eve…
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