Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Startup CPG. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Startup CPG or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Founders Feature: Lucy Dana of One Trick Pony

30:21
 
Share
 

Manage episode 520460587 series 3245357
Content provided by Startup CPG. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Startup CPG or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Lucy Dana, founder of One Trick Pony, the peanut butter brand revolutionizing a pantry staple with innovative packaging. Lucy shares her journey from tech and coffee operations to launching a two-ingredient peanut butter made with Argentinian peanuts, offering practical insights on product development, retail growth, and the power of solving real customer problems.

Together, they discuss Lucy's pivot from standard jars to groundbreaking upside-down packaging that eliminates oil separation, the importance of listening to customer feedback, and how viral social media success (6 million combined views!) led to inbound retailer interest. Lucy also reflects on her experience at Uber and Blue Bottle Coffee, the challenges of being a solo founder managing everything from co-manufacturer searches to suitcase mishaps, and why focusing on mass appeal over artisanal positioning opened doors to club retailers and conventional channels.

Packed with candid stories about operational headaches, packaging innovation, and the reality of scaling from natural to mass retail, this conversation is essential listening for founders navigating product-market fit, anyone passionate about differentiation in crowded categories, and those learning to balance lean operations with growth ambitions.

Tune in now to learn how solving a simple but annoying problem can transform your business trajectory and create authentic retailer demand.

Listen in as they share about:

  • One Trick Pony's Origin Story & Argentinian Peanuts
  • The Upside-Down Jar Innovation & Development Process
  • Solving Customer Pain Points vs. Being Just a "Cute Brand"
  • Viral Social Media Success & Inbound Retailer Interest
  • Transitioning from Natural to Mass & Club Retail
  • Operations Background at Uber & Blue Bottle Coffee
  • Solo Founder Realities & Fractional Team Strategy
  • E-Commerce vs. Retail Balance & Growth Plans
  • Messaging Evolution & Product Differentiation
  • Dream Collaborations & What's Next


Episode Links

Website:https://onetrickponynuts.com/?srsltid=AfmBOor3bLIUGMRSEz-K6RuqGpZpLu3Re4-zI4piEslHpZokf5jOjhVw

Instagram: https://www.instagram.com/onetrickponynuts/
LinkedIn: https://www.linkedin.com/in/lucy-dana-72531658

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (20K+ members and growing!)
  • Follow @startupcpg
  • Visit host Caitlin's Linkedin
  • Questions or comments about the episode? Email Daniel at [email protected]
  • Episode music by Super Fantastics

  continue reading

349 episodes

Artwork
iconShare
 
Manage episode 520460587 series 3245357
Content provided by Startup CPG. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Startup CPG or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Lucy Dana, founder of One Trick Pony, the peanut butter brand revolutionizing a pantry staple with innovative packaging. Lucy shares her journey from tech and coffee operations to launching a two-ingredient peanut butter made with Argentinian peanuts, offering practical insights on product development, retail growth, and the power of solving real customer problems.

Together, they discuss Lucy's pivot from standard jars to groundbreaking upside-down packaging that eliminates oil separation, the importance of listening to customer feedback, and how viral social media success (6 million combined views!) led to inbound retailer interest. Lucy also reflects on her experience at Uber and Blue Bottle Coffee, the challenges of being a solo founder managing everything from co-manufacturer searches to suitcase mishaps, and why focusing on mass appeal over artisanal positioning opened doors to club retailers and conventional channels.

Packed with candid stories about operational headaches, packaging innovation, and the reality of scaling from natural to mass retail, this conversation is essential listening for founders navigating product-market fit, anyone passionate about differentiation in crowded categories, and those learning to balance lean operations with growth ambitions.

Tune in now to learn how solving a simple but annoying problem can transform your business trajectory and create authentic retailer demand.

Listen in as they share about:

  • One Trick Pony's Origin Story & Argentinian Peanuts
  • The Upside-Down Jar Innovation & Development Process
  • Solving Customer Pain Points vs. Being Just a "Cute Brand"
  • Viral Social Media Success & Inbound Retailer Interest
  • Transitioning from Natural to Mass & Club Retail
  • Operations Background at Uber & Blue Bottle Coffee
  • Solo Founder Realities & Fractional Team Strategy
  • E-Commerce vs. Retail Balance & Growth Plans
  • Messaging Evolution & Product Differentiation
  • Dream Collaborations & What's Next


Episode Links

Website:https://onetrickponynuts.com/?srsltid=AfmBOor3bLIUGMRSEz-K6RuqGpZpLu3Re4-zI4piEslHpZokf5jOjhVw

Instagram: https://www.instagram.com/onetrickponynuts/
LinkedIn: https://www.linkedin.com/in/lucy-dana-72531658

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (20K+ members and growing!)
  • Follow @startupcpg
  • Visit host Caitlin's Linkedin
  • Questions or comments about the episode? Email Daniel at [email protected]
  • Episode music by Super Fantastics

  continue reading

349 episodes

Tất cả các tập

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play