The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.
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Startup CPG Podcasts
Welcome to Driving Performance by Adgile Media Group. Fittingly broadcasted live from the back of a literal box truck, we chat with founders and operators across to industry to learn more about their inspiring stories. Join us for an exclusive behind-the-scenes look at what it takes to build a successful business & drive real performance for your brand.
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A Healthier, Happier You: The People Working to Make It Happen is a podcast about the innovators and entrepreneurs behind the brands helping people live better, feel better, and thrive.
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Welcome to Profit and Purpose, the show that takes you behind the scenes to uncover how consumer product companies can build profitable businesses while benefiting people, communities, and the environment.
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Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and ...
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Game changers, category creators, wellness mavens – and that’s just your hosts! A new podcast series from Zoe Sakoutis and Erica Huss, the founders of the iconic juice brand, Blueprint. As female entrepreneurs who have been in the trenches of “The Business of Being Well” themselves, they’re bringing their battle-tested point of view to the podcast world, swapping stories with wellness entrepreneurs and industry leaders, striking a healthy balance between snark and sincerity, with a giant dos ...
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This is the CPG Troublemakers, the place where brands and makers, food and beverage nerds, and investors all gather to cause a little bit of mischief. We welcome industry leaders, white space thinkers, and channel partners to come together to turn problems into opportunities or at the very least have a little fun along the way.
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I'm a 20+ year veteran in the wine and spirits industry who loves innovation. I'm interviewing those who are creating it from agriculture to glass. We will deep dive into their journey and provide insights to help yours. We will discuss their major industry pain points and outlook for the future. If my guest has an item to drink or eat we will try it throughout the podcast. Come on the journey with us! Now On YouTube!! https://www.youtube.com/@ThirstyThursdaysat3PMEST
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Food Chained is a short-form podcast exploring the problems in our food system and the brands that are solving them. Every week, we share conversations with startup food & beverage founders and operators on a mission to make a positive, healthy, and ethical impact on our world.
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The ExpertCPG Commerce Podcast is your go-to audio resource for mastering the Amazon marketplace. Join us on a journey into the heart of e-commerce, guided by the seasoned experts at ExpertCPG Commerce, a leading Amazon marketing agency passionate about fulfilling brand visions. Each episode is a blend of insightful conversations, actionable advice, and inspiring stories designed to empower brand builders, from seasoned founders to those just stepping into the vast world of Amazon. Whether y ...
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Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology
Mike Gelb
Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subs ...
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Part interview, part therapy, part Price Is Right, the Question Everything podcast puts your favorite CMOs and thought leaders in the hot seat. Question Everything is hosted by Ashley Walters, Chief Development Officer and partner at Curiosity: an independent, full-service creative agency based in Cincinnati.
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Seed Money is where everyday people learn how to raise capital and get the funding you need to FINALLY get your startup to the next level! If you're struggling to get people to believe in your vision (and you don't need a billion-dollar deal in Silicon Valley), Seed Money will unlock the answers you've been looking for! Hosted by Jayla Siciliano, Shark Tank Entrepreneur, MBA, real estate investor, and experienced founder/investor in markets from consumer products to short-term rentals. In th ...
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You need more than inspiration to build your food business. Launch and scale your restaurant, bakery, CPG brand, food blog, or food truck with tips, strategies, and lessons learned from your favorite Black chefs, Black owned restaurants and Black content creators from around the world. Join the host, Mercedes Gosby, at the intersection of food, tech, business, and finance as she interviews food professionals and entrepreneurs every week to discover how to get started in the hospitality indus ...
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#226 - Hungryroot 101: Launch Your Brand & Master Smart Cart Shopping
52:42
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52:42In this episode of the Startup CPG Podcast, host Daniel Scharff sits down with the Hungryroot team for an exclusive inside look at how the fast-growing food tech platform curates products, personalizes grocery shopping through its innovative Smart Cart technology, and simplifies meal planning for millions of customers. The Hungryroot buyers reveal …
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Driving Performance Season S3E5: Featuring Dennis Katsnelson, VP of Marketing at Ithaca Hummus
47:53
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47:53On this episode of Driving Performance, we’re joined by Dennis Katsnelson, VP of Marketing at Ithaca Hummus — a fast-growing brand on track to hit $50M in revenue with a lean team of just 18 people. Katsnelson found his passion for marketing at an early age. Growing up in a Belarusian immigrant family, his parents instilled the value of hard work a…
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The Founder Fundraising Journey: Karl Franz Williams, Founder of Uncle Waithleys
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46:51In this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Karl Franz Williams, founder of Uncle Waithley's—a small-batch, real-ingredient Caribbean-inspired ginger beer redefining what a classic mixer can be. Karl shares his unique journey from electrical engineering at Yale to brand management at Procter & Gamble and Pepsi (wo…
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Founder Feature: Erica Groussman of Trubar
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28:51In this episode of the Startup CPG Podcast, Caitlin Bricker sits down with Erica Groussman, founder of Trubar—a vegan protein bar brand in nearly 25,000 retail locations doing close to $100 million in gross revenue. Erica shares her journey from going door-to-door with laminated signs and brown boxes to building a brand focused on what women actual…
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The Future of Affordable Health with Healthy ID's Laura Owen
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29:28Summary In this episode, Evan J. Cholfin interviews Laura Owen, founder and CEO of Healthy ID, who discusses innovative approaches to making specialty medications affordable and transforming employee healthcare. Laura shares insights on the rising costs of healthcare, the importance of medication compliance, and the role of education in helping emp…
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Authentic RTDs Built on Live Music Roots 🎸🍹✨ Interview with Ruby Honerkamp
1:20:37
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1:20:37Send us a text This week 📢I talk🎙️with Ruby Honerkamp Founder and Co-CEO of Talkhouse Encore created in honor of the iconic Hamptons venue, Stephen Talkhouse! 👏🍷 🎇 🎉 ✨ 👏 🥂 😁 Ruby Honerkamp talks TalkHouse Encore 🍊🍸 RTDs, real tequila, vodka, & legacy bar roots in the Hamptons 🎤🎶 A brand built on taste, data, & community ❤️🔥 Ruby grew up in the mus…
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He Launched a Tiny Ice Cream Factory, Now It’s a National Brand ft. Alec Jaffe
1:04:49
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1:04:49Glimpse is the all-in-one, AI-powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – https://www.tryglimpse.comIce cream is supposed to make you feel good — but most of what’s in the freezer aisle doesn’t.In this episode, Mike chats wit…
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How CMOs can win in the never normal with best-selling author and technologist Peter Hinssen
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37:50Peter Hinssen has spent his career helping leaders make sense of a world that refuses to slow down. A technologist, bestselling author, and keynote speaker, Peter has advised companies like Apple, Amazon, and Google on how to thrive in what he calls the "never normal" a new era defined by nonstop disruption and exponential change. In this episode, …
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#225 - Amazon vs. Your Own Website: The Great eCommerce Debate with Daybreak Agency and Gawronski Media
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53:59In this episode of the Startup CPG Podcast, host Daniel Scharff moderates a friendly debate between two ecommerce experts: Rugved Nakadi from Daybreak Agency (Amazon specialists) and Kevin Gawronski from Gawronski Media (DTC paid media). The conversation explores the critical question every emerging brand faces: should you prioritize building your …
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Driving Performance Season S3E4: Featuring Andrew Maxman, Partner at Imaginary
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51:04What does it take to spot the next iconic consumer brand before the rest of the world catches on? Andrew Maxman leads venture and growth equity at Imaginary — the powerhouse VC fund backing today's biggest names in consumer including Glossier, SKIMS, The Row, and Reformation. In this episode, Andrew walks us through his pivot from Goldman Sachs’ bo…
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Episode 155 - Emerging Brands As Content Studios - How Do You Decide to Do It?
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6:17In the last episode I described the content studio revolution inside high growth brands and how it is upending traditional assumptions about how to use promotional agencies, especially social media agencies. Have a listen! Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this…
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Investor Spotlight: Jaxon Stuart, Spacestation Investments
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38:48In this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Jaxon Stuart, Investor at Spacestation Investments, to explore a unique intersection of venture capital, influencer marketing, and creator-led brands. The conversation reveals how Spacestation evolved from a corporate angel arm founded by a top YouTuber into a full-fledg…
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Founder Feature: Linda Xu of Huā Wellness
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28:26In this episode of the Startup CPG Podcast, Caitlin Bricker is joined by Linda Xu, founder of Huā Wellness—a wellness brand dedicated to stress relief through natural, clinically backed ingredients. Linda shares her journey from a demanding career in health tech to launching Huā Wellness, driven by a deeply personal experience with burnout and a pa…
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What to Hear from Ishan Patel on Making Waves in the Ear Space
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18:10Summary In this episode, Evan J. Cholfin interviews Ishan Patel, founder and CEO of Audien Hearing, who is revolutionizing the hearing aid industry by making quality hearing care more affordable and accessible. Ishan shares his personal motivation for starting Audien, the company's innovative approach to hearing aids, and the challenges they face i…
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I Listened to 16 Founder Pitches: Here's What Most People Miss
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13:18We spend so much time stressing about pitch decks…the formatting, the stats, and the perfect slide order. But honestly, that's not what trips most founders up. The real issue is way simpler: a lot of us just aren't telling investors what they actually need to hear. Not because our ideas are bad, but because the way we explain them ends up hiding th…
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#224 - The Rise of NeuroGum with Kent Yoshimura
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56:52In this episode of the Startup CPG Podcast, host Daniel Scharff sits down with Kent Yoshimura, co-founder and CEO of Neuro Gum, to explore how a rejected Shark Tank pitch turned into a nine-figure functional supplement brand pioneering the chewable energy category. Kent shares the journey of scaling Neuro from $3 million to over $100 million in rev…
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Pitch Battles, Warm Intros and Demo Days Are Dead: The New Way to Raise Capital w/ Robert Harary
46:36
46:36
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46:36For years, there was a formula for raising money from VC's: perfect your pitch deck, polish your twelve slides, practice the elevator pitch, and hope someone in the limited VC circle gives you a shot. But that formula worked in a different era, when venture capital was still a close knit club and the same 1,200 people decided which ideas got funded…
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Driving Performance Season S3E3: Featuring Avery Hairston, VP of Marketing at Ayoh Foods
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44:31What’s your favorite condiment? If the answer is mayo, this episode is absolutely for you. Avery Hairston, VP of Marketing at Ayoh Foods, joins Adgile cofounders Max Flannery and Tom Shea to talk about growing up in a marketing family,navigating the startup world and cultivating a network, spending five years at Banza—eventually leaving as Director…
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Investor Spotlight: Alex Malamatinas of Melitas Ventures
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34:26In this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Alex Malamatinas, founder and managing partner of Melitas Ventures, to explore the realities of early-stage consumer brand investing. The conversation dives deep into what investors actually look for in CPG founders, how to navigate the fundraising process, and why under…
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Yuval Selik CEO & Co-Founder of Promomash "Why 80% of CPG Brands Fail Fast"
1:07:18
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1:07:18Send us a text Discover the 7‑hat framework for entrepreneurs from Yuval Selik on mindset 🧠, health 💪, relationships ❤️, business 💼, investing 📈, giving back 🌍 & purpose ✨. Transform your life + venture! @ThirstyThursdaysat3PMEST In this episode of Thirsty Thursdays, Yuval Selik breaks down the 7 Hats every founder must wear for real success: • H…
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Founders Feature: Lucy Dana of One Trick Pony
30:21
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30:21In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Lucy Dana, founder of One Trick Pony, the peanut butter brand revolutionizing a pantry staple with innovative packaging. Lucy shares her journey from tech and coffee operations to launching a two-ingredient peanut butter made with Argentinian peanuts, offering practical insight…
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Real Connections, Real Results: Joanna Bacchus’ Approach to Organic Marketing
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28:52Summary In this episode, Evan J. Cholfin interviews Joanna Bacchus, founder and CEO of BIOSTRIPS, who discusses her innovative approach to health supplements through oral strip technology. Joanna shares her personal journey that led to the creation of BIOSTRIPS, the challenges of educating consumers about new supplement formats, and the importance …
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How to Protect Your Margin When You're in Retail ft. Akash Raju
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39:36Glimpse is the all-in-one, AI-powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – https://www.tryglimpse.com Retail is tough—but the hidden costs make it brutal. In this episode, Mike chats with Akash Raju, Co-Founder and CEO of Glimp…
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#223 - Startup CPG Innovation Sections at UNFI Selling Shows ft. Jubilee’s and Loopini Pizza
43:49
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43:49In this episode of the Startup CPG Podcast, host Daniel Scharff takes listeners inside the UNFI Selling Shows, highlighting how Startup CPG’s first-ever Innovation Sections are expanding access, visibility, and retail opportunities for emerging CPG brands. Daniel is joined by Ashley Waldman of Jubilee’s and Damiano Messineo of Loopini Pizza, two fo…
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Driving Performance Season S3E2: Featuring Jeff Lee, Co-Founder and CEO at Dibs Beauty
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39:30What do Yale Law, Miss Universe, A-Rod, and a dual-ended mascara have in common? Jeff Lee. In Season 3, Episode 2 of Driving Performance, I hopped in the truck with Jeff Lee, CEO & Co-Founder of DIBS Beauty, to trace one of the wildest, most intentional career arcs I’ve ever seen – and how it all ladders up to building one of beauty’s fastest-growi…
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Late Stage Insights For Early Brands to Learn From: Aaron Garcia, Main Post Partners
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51:54Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg In this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Aaron Garcia at Main Post Partners to explore the world of private equity and how it shapes the future of consumer brands. The conversation dives deep into the dynamics of founder-le…
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Episode 154 - Brands as Content Studios - How Do You Decide?
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11:39The agency-brand partnership axis is evolving really fast as the cost of creating video content plummets with AI. Brands got in earlier on distributing social content from their own desks in the 2010s, but now they can create and distribute at scale with decent quality and much faster than any contract agency. Listen to my take. Read more in my rec…
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Founder Feature: Tabi and Meena Hoshmand of Tursh
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32:03Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Tabi and Meena Hoshmand, co-founders of Tursh, a bold, Afghan-inspired green chutney born from a treasured family recipe. The sisters share their journey from idea to shelf, discussing the …
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The Complexities of Cognitive Health: Troy Ball’s Bold Journey from Whiskey to Braini
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29:41Summary In this conversation, Troy Ball, founder and CEO of Braini, shares her journey from being the first female whiskey founder to creating a groundbreaking brain supplement. She discusses the unique ingredients in Braini, the clinical trials validating its effectiveness, and the challenges of marketing in a crowded supplement space. Troy emphas…
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Send us a text This week 📢I talk🎙️with Jeni Jonte Veteran. Entrepreneur. Mindset Mentor. #Veterans #NAVY #Mindset 👏🍷 🎇 🎉 ✨ 👏 🥂 😁 In this powerful episode, Jeni Jonte shares her journey from serving as a Navy physical therapist to launching her own mindset coaching business, Eliminate Impossible. We explore the tools that helped her shift from burno…
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Harsh Truth Behind Beauty Exits ft. Rich Gersten
1:08:34
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1:08:34Glimpse is the all-in-one, AI-powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – https://www.tryglimpse.com He’s one of the most respected investors in beauty and wellness—and he’s seen every boom, bust, and bubble the industry has go…
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#222 - Buyer Spotlight: Pastas, Pasta Sauces, Oils, and Vinegars, with Brooke Gil of Whole Foods Market
45:53
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45:53Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Brooke Gil, Category Merchant for Pastas, Pasta Sauces, Oils, and Vinegars at Whole Foods Market. Brooke shares her career journey from fashion retail to leading some of the most dynamic …
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Driving Performance S3E1: Featuring Lisa Guerrera, Co-Founder and CEO at Experiment Beauty
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55:20DRIVING PERFORMANCE S3 IS HERE!!! And to bless us with her presence for Episode 1 is none other than Lisa Guerrera, founder of Experiment Beauty and all-around delight to chat with. And she came equipped with ALL the lessons for her fellow founders. Lisa traces a childhood love of chemistry into a beauty brand built on proof, not hype. The Experime…
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Investor Spotlight: Deborah Benton of Willow Growth Partners
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51:38Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg In this episode of the Startup CPG Podcast, Hannah Dittman interviews Deborah Benton, Founder and Managing Partner of Willow Growth Partners, to discuss the realities of building and investing in high-growth consumer brands. Deborah shares insights from her ext…
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In this episode of Food Chained, Vasa interviews Fred Hart, founder of Hart Brands, discussing his journey from growing up in Hawaii to becoming a prominent figure in branding and design within the consumer goods industry. Fred shares insights from his agency experience, the importance of trade shows, and the evolving landscape of design trends. Th…
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Nikki Seaman, Founder of Freestyle Snacks
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28:30In this episode of Food Chained, Vasa interviews Nicky Seaman, founder of Freestyle Snacks, discussing her journey in the food industry, the creation of her innovative snack products, and the challenges and successes she faced during the pandemic. Nicky shares insights on retail strategies, the importance of packaging, and her latest product launch…
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