The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.
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Startup CPG Podcasts
Welcome to Driving Performance by Adgile Media Group. Fittingly broadcasted live from the back of a literal box truck, we chat with founders and operators across to industry to learn more about their inspiring stories. Join us for an exclusive behind-the-scenes look at what it takes to build a successful business & drive real performance for your brand.
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A Healthier, Happier You: The People Working to Make It Happen is a podcast about the innovators and entrepreneurs behind the brands helping people live better, feel better, and thrive.
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Welcome to The Omnichannel Roundtable, the essential podcast for industry leaders and innovators in the CPG space. Join hosts Bryan Alston and Yemeni Mesa, seasoned veterans in e-commerce and retail strategy, as they dissect the strategies of thriving in both brick-and-mortar and digital marketplaces. Each episode serves up in-depth discussions and tactical insights aimed at one goal: helping excellent founders and products win in store and online. From unearthing the secrets of getting more ...
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Welcome to Profit and Purpose, the show that takes you behind the scenes to uncover how consumer product companies can build profitable businesses while benefiting people, communities, and the environment.
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I'm a 20+ year veteran in the wine and spirits industry who loves innovation. I'm interviewing those who are creating it from agriculture to glass. We will deep dive into their journey and provide insights to help yours. We will discuss their major industry pain points and outlook for the future. If my guest has an item to drink or eat we will try it throughout the podcast. Come on the journey with us! Now On YouTube!! https://www.youtube.com/@ThirstyThursdaysat3PMEST
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Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and ...
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Game changers, category creators, wellness mavens – and that’s just your hosts! A new podcast series from Zoe Sakoutis and Erica Huss, the founders of the iconic juice brand, Blueprint. As female entrepreneurs who have been in the trenches of “The Business of Being Well” themselves, they’re bringing their battle-tested point of view to the podcast world, swapping stories with wellness entrepreneurs and industry leaders, striking a healthy balance between snark and sincerity, with a giant dos ...
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Walking you through what happened this week in the consumer industry
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This is the CPG Troublemakers, the place where brands and makers, food and beverage nerds, and investors all gather to cause a little bit of mischief. We welcome industry leaders, white space thinkers, and channel partners to come together to turn problems into opportunities or at the very least have a little fun along the way.
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Food Chained is a short-form podcast exploring the problems in our food system and the brands that are solving them. Every week, we share conversations with startup food & beverage founders and operators on a mission to make a positive, healthy, and ethical impact on our world.
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For B2C marketers, founders, and analysts who are tired of surface-level advice and ready to cut through the noise with smarter, data-informed decisions. Host Sundar Swaminathan, former Head of Brand Data Science at Uber and creator of the ExperiMENTAL newsletter, shares real-world insights, ROI breakdowns, and growth strategies from leaders at companies like Uber, Google, and Faire. Each episode helps you move from guesswork to grounded strategy so you can drive impact, prove marketing valu ...
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The ExpertCPG Commerce Podcast is your go-to audio resource for mastering the Amazon marketplace. Join us on a journey into the heart of e-commerce, guided by the seasoned experts at ExpertCPG Commerce, a leading Amazon marketing agency passionate about fulfilling brand visions. Each episode is a blend of insightful conversations, actionable advice, and inspiring stories designed to empower brand builders, from seasoned founders to those just stepping into the vast world of Amazon. Whether y ...
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Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology
Mike Gelb
Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subs ...
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Part interview, part therapy, part Price Is Right, the Question Everything podcast puts your favorite CMOs and thought leaders in the hot seat. Question Everything is hosted by Ashley Walters, Chief Development Officer and partner at Curiosity: an independent, full-service creative agency based in Cincinnati.
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Seed Money is where everyday people learn how to raise capital and get the funding you need to FINALLY get your startup to the next level! If you're struggling to get people to believe in your vision (and you don't need a billion-dollar deal in Silicon Valley), Seed Money will unlock the answers you've been looking for! Hosted by Jayla Siciliano, Shark Tank Entrepreneur, MBA, real estate investor, and experienced founder/investor in markets from consumer products to short-term rentals. In th ...
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You need more than inspiration to build your food business. Launch and scale your restaurant, bakery, CPG brand, food blog, or food truck with tips, strategies, and lessons learned from your favorite Black chefs, Black owned restaurants and Black content creators from around the world. Join the host, Mercedes Gosby, at the intersection of food, tech, business, and finance as she interviews food professionals and entrepreneurs every week to discover how to get started in the hospitality indus ...
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#223 - Startup CPG Innovation Sections at UNFI Selling Shows ft. Jubilee’s and Loopini Pizza
43:49
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43:49In this episode of the Startup CPG Podcast, host Daniel Scharff takes listeners inside the UNFI Selling Shows, highlighting how Startup CPG’s first-ever Innovation Sections are expanding access, visibility, and retail opportunities for emerging CPG brands. Daniel is joined by Ashley Waldman of Jubilee’s and Damiano Messineo of Loopini Pizza, two fo…
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Driving Performance Season S3E2: Featuring Jeff Lee, Co-Founder and CEO at Dibs Beauty
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39:30What do Yale Law, Miss Universe, A-Rod, and a dual-ended mascara have in common? Jeff Lee. In Season 3, Episode 2 of Driving Performance, I hopped in the truck with Jeff Lee, CEO & Co-Founder of DIBS Beauty, to trace one of the wildest, most intentional career arcs I’ve ever seen – and how it all ladders up to building one of beauty’s fastest-growi…
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Late Stage Insights For Early Brands to Learn From: Aaron Garcia, Main Post Partners
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51:54Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg In this episode of the Startup CPG Podcast, host Hannah Dittman sits down with Aaron Garcia at Main Post Partners to explore the world of private equity and how it shapes the future of consumer brands. The conversation dives deep into the dynamics of founder-le…
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Episode 154 - Brands as Content Studios - How Do You Decide?
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11:39The agency-brand partnership axis is evolving really fast as the cost of creating video content plummets with AI. Brands got in earlier on distributing social content from their own desks in the 2010s, but now they can create and distribute at scale with decent quality and much faster than any contract agency. Listen to my take. Read more in my rec…
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Founder Feature: Tabi and Meena Hoshmand of Tursh
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32:03Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Tabi and Meena Hoshmand, co-founders of Tursh, a bold, Afghan-inspired green chutney born from a treasured family recipe. The sisters share their journey from idea to shelf, discussing the …
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The Complexities of Cognitive Health: Troy Ball’s Bold Journey from Whiskey to Braini
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29:41Summary In this conversation, Troy Ball, founder and CEO of Braini, shares her journey from being the first female whiskey founder to creating a groundbreaking brain supplement. She discusses the unique ingredients in Braini, the clinical trials validating its effectiveness, and the challenges of marketing in a crowded supplement space. Troy emphas…
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Send us a text This week 📢I talk🎙️with Jeni Jonte Veteran. Entrepreneur. Mindset Mentor. #Veterans #NAVY #Mindset 👏🍷 🎇 🎉 ✨ 👏 🥂 😁 In this powerful episode, Jeni Jonte shares her journey from serving as a Navy physical therapist to launching her own mindset coaching business, Eliminate Impossible. We explore the tools that helped her shift from burno…
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Dude Wipes Founder Sean Riley on Selling 3.4 BILLION Wipes from $0 raised
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49:01Drew Fallon introduces Sean Riley, co-founder and Chief Executive Dude of Dude Wipes, a personal care brand born from a simple idea among friends in Chicago who wanted better hygiene solutions after college. Sean shares the story of building Dude Wipes "brick by brick," starting with selling individually wrapped flushable wipes designed especially …
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ex-Rocket Advisor: Stop Building the Wrong Stack | ExperiMENTAL Ep. 11
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48:49How do you build a data team that actually drives business outcomes? In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Sebastian Hewing, Data & AI Advisor to C-Level leaders in VC and PE-backed companies, and ex-Rocket Internet, to uncover what most companies get wrong about building and scaling data teams. From startup chaos …
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Harsh Truth Behind Beauty Exits ft. Rich Gersten
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1:08:34Glimpse is the all-in-one, AI-powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – https://www.tryglimpse.com He’s one of the most respected investors in beauty and wellness—and he’s seen every boom, bust, and bubble the industry has go…
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#222 - Buyer Spotlight: Pastas, Pasta Sauces, Oils, and Vinegars, with Brooke Gil of Whole Foods Market
45:53
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45:53Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg In this episode of the Startup CPG Podcast, Daniel Scharff sits down with Brooke Gil, Category Merchant for Pastas, Pasta Sauces, Oils, and Vinegars at Whole Foods Market. Brooke shares her career journey from fashion retail to leading some of the most dynamic …
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Driving Performance S3E1: Featuring Lisa Guerrera, Co-Founder and CEO at Experiment Beauty
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55:20DRIVING PERFORMANCE S3 IS HERE!!! And to bless us with her presence for Episode 1 is none other than Lisa Guerra, founder of Experiment Beauty and all-around delight to chat with. And she came equipped with ALL the lessons for her fellow founders. Lisa traces a childhood love of chemistry into a beauty brand built on proof, not hype. The Experiment…
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Investor Spotlight: Deborah Benton of Willow Growth Partners
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51:38
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51:38Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg In this episode of the Startup CPG Podcast, Hannah Dittman interviews Deborah Benton, Founder and Managing Partner of Willow Growth Partners, to discuss the realities of building and investing in high-growth consumer brands. Deborah shares insights from her ext…
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In this episode of Food Chained, Vasa interviews Fred Hart, founder of Hart Brands, discussing his journey from growing up in Hawaii to becoming a prominent figure in branding and design within the consumer goods industry. Fred shares insights from his agency experience, the importance of trade shows, and the evolving landscape of design trends. Th…
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Nikki Seaman, Founder of Freestyle Snacks
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28:30In this episode of Food Chained, Vasa interviews Nicky Seaman, founder of Freestyle Snacks, discussing her journey in the food industry, the creation of her innovative snack products, and the challenges and successes she faced during the pandemic. Nicky shares insights on retail strategies, the importance of packaging, and her latest product launch…
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Founder Feature: Elan Halpern & Kiki Couchman of Sourmilk
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32:15Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg In this episode of The Startup CPG Podcast, Caitlin Bricker welcomes Elan Halpern and Kiki Couchman, co-founders of Sourmilk, a Greek yogurt brand designed to revolutionize consumer gut health. Elan and Kiki share their journey from Stanford classmates to entre…
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Unlocking Wellness and Performance from The Ayers Naturals Story with Brian Ayers
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33:46
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33:46Summary In this conversation, Evan J. Cholfin interviews Brian Ayers, CEO of Ayers Naturals, about the origins of his company, which focuses on wellness through performance herbs. Brian shares personal stories that inspired his journey into the herbal supplement industry, emphasizing the importance of a plant-based approach to health. He discusses …
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From Green Beret to Hedge Fund CEO: David Walker's Wild Ride into Wall Street
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1:33:43Send us a text 🔥 What happens when a Special Forces veteran applies battlefield strategy to hedge fund investing? You get David Walker — ex-Green Beret, West Point grad, MBA from Kellogg, hedge fund founder, and author of Don't Be Stupid: A Green Beret's Guide to Investing. This episode is packed with leadership gems, military-to-Wall Street grit, …
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Tara Hyland from Main Post Partners, Beauty Investing, When to Sell Equity, Minority/Majority Deals
1:00:36
1:00:36
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1:00:36In this episode, Tara Hyland, a Partner at Main Post Partners, breaks down how growth equity approaches the beauty and personal care sector. She shares how Main Post evaluates brands around the $25M–$35M revenue range, writes $30M to $100M+ equity checks, and looks for repeat purchase behaviors of 2–3 times per year. Tara walks through the Main Pos…
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Harsh Truth About European Startups ft. Joe Seager
1:05:12
1:05:12
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1:05:12Glimpse is the all-in-one, AI-powered deductions management platform for CPG brands—automating deduction capture, classification, disputes, and accounting. Recover more revenue while saving time – https://www.tryglimpse.com What happens when a venture investor builds inside one of the world’s most consumer-obsessed ecosystems? In this episode, Mik…
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How legacy brands can innovate like startups with Nicole Ayers, Business Unit Director @ General Mills
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42:15
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42:15Nicole Ayers has built a career out of scaling brands that make mealtime 1000x more fun. She once managed cereal icons like Lucky Charms and Cinnamon Toast Crunch. These days, she's all about four-legged foodies. Partnering with Curiosity, Nicole and Blue Buffalo are stepping into the fresh pet food game with their newest product innovation: Love M…
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#221 - QVC 101 with Häppy Candy and Freestyle Snacks
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43:35
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43:35Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg In this episode of the Startup CPG Podcast, Daniel Scharff explores the ins and outs of selling on QVC with two founders who have recently gone through the experience — Maxi Heidenblut, Founder & CEO of Häppy Candy, and Nikki Seaman, Founder & CEO of Freestyle …
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Episode 153 - The Premium Pricing Fork in The Road
7:42
7:42
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7:42It’s possible to have strategic premium pricing and a profitable business model. But this is NOT easy. Few founders spend enough time getting their business model right before they hit the gas. This episode explains why there is such a sharp fork in the pricing road and why it matters. Your Host: Dr. James F. Richardson of Premium Growth Solutions,…
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Founder Feature: Suzannah Raff of Cleo+Coco
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29:47
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29:47In this episode of the Startup CPG Podcast, Editor Caitlin Bricker sits down with Suzannah Raff, the founder of Cleo+Coco, a clean personal care brand that's thinking about what it means to be truly "natural." Suzannah shares her journey from frustrated deodorant shopper to launching a brand that prioritizes ingredient efficacy, transparency, and e…
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OR Nurse Turned Aesthetic Trainer: Beverly Hills RN's Sylvia Silvestri’s Reinvention
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16:31
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16:31Summary In this episode, Evan J. Cholfin interviews Sylvia Silvestri, an experienced OR nurse turned aesthetic medicine trainer. They discuss Sylvia's transition from traditional nursing to aesthetic training, her unique approach to teaching, the challenges faced by healthcare providers entering the aesthetics field, and the emerging trends in aest…
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Jordan Nathan, Founder of Caraway: How to Make a High Margin Product, Get Better Terms from Manufacturing Partners, and Building a Company that Can be Sold
41:28
41:28
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41:28In this episode, Drew sits down with Jordan Nathan, Founder & CEO of Caraway, to unpack the financial blueprint behind building a $100M+ profit-first brand. They break down the real numbers driving Caraway’s growth - from achieving first-purchase profitability and maintaining strong margins to leveraging factory payment terms for 3× inventory turns…
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Rethinking Metrics: When KPIs Are Too Basic for Real Growth | ExperiMENTAL Ep. 10
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47:36
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47:36🎯 Is your marketing KPI lying to you? In this episode of ExperiMENTAL, host Sundar Swaminathan sits down with Russell Tischler, VP of Marketing at Fundrise, to dismantle the myth of “good enough” metrics. From building predictive models that forecast investor behavior to questioning the ROI of lift tests, Russell shares hard-earned lessons from his…
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This Non-Alcoholic Brand is Winning Investors and Defying the Beverage Odds w/ Vanessa Royle
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48:02Starting a beverage brand might be one of the hardest things you can do in CPG. The margins are thin, the logistics are brutal, and most investors will tell you not to even try. But Harvard Business School grad Vanessa Royle and her co-founder did it anyway. They built Tilden, a ready-to-drink, premium non-alcoholic cocktail from the ground up. It …
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#220 - Brain Health Ingredients 101 w/ Cognizin, Radicle Science, and Karma Water
51:55
51:55
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51:55In this episode of the Startup CPG Podcast, Daniel Scharff welcomes three distinguished guests shaping the future of cognitive health and wellness: Kelley Bridenbaugh, Marketing Manager at Karma Water; Katie Emerson, MS, RD, CISSN, Senior Manager of Scientific Affairs at Kyowa Hakko USA; and Kaitlyn White, Director of Scientific Affairs at Radicle …
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Investor Spotlight: Liz Myslik of Loft Growth Partners
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50:12In this episode of the Startup CPG Podcast, Hannah Dittman sits down with Liz Myslik, Managing Partner at Loft Growth Partners, to dive deep into what it really takes to build, fund, and scale purpose-driven consumer brands. With over 25 years of experience across marketing, manufacturing, operations, and investing, Liz shares her comprehensive per…
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Founder Feature: Arif Khan and Sabeen Hasan of Chikka Chikka
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36:42In this episode of the Startup CPG Podcast, Caitlin Bricker is joined by Arif Khan and Sabeen Hasan, co-founders of Chikka Chikka, a modern reinterpretation of a traditional Indian digestive - made from maple-roasted fennel seeds. Arif and Sabeen discuss how their product blends cultural heritage with local ingredients, their decision to use maple …
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Innovative Pain Relief: The Epsom-it Journey with Heather Nantes
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27:26
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27:26Summary In this conversation, Evan J. Cholfin interviews Heather Nantes, CEO of Epsom-it, discussing the innovative transformation of traditional Epsom salt into convenient lotion formats. Heather shares insights into the unique formula, market positioning, product development, customer segmentation, and the challenges faced in brand development. T…
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Wayne Wu, GP @ VMG on Health & Wellness evolution, Fundraising for CPG, and Channel Mix Strategy
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46:13
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46:13In this conversation, Drew Fallon and Wayne Wu discuss the evolution of the health and wellness movement, the dynamics of corporate divestitures, and the importance of aligning goals between founders and investors. Wayne shares insights from his 18 years at VMG, emphasizing the significance of consumer demand signals, gross margin discipline, and t…
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From Journalism to Beverage Law ⚖️🥃 | Ryan Malkin's Legal Startup Guide for Alcohol, NA, THC & CBD Brands
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53:32Send us a text Ryan Malkin breaks down legal tips for launching alcohol, non-alcoholic, THC & CBD brands. Co-packing, DTC, trademarks, & more! 🎙️💼 Watch now on Thirsty Thursdays @ThirstyThursdaysat3PMEST https://youtu.be/l5uyOu7b4yA "How to start an alcohol brand legally" 📘 Video Summary with Key Takeaways: In this episode of Thirsty Thursdays, hos…
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Your Small Brand Could Win Big in CPG Right Now, Here's Why
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16:48
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16:48CPG products are notoriously hard to launch, fund, and get onto shelves. That's why the failure rate is so high. But what if right now is actually the best time to do it? The barrier to entry has never been lower, the consumer has never been easier to reach, and the path from idea to traction has never been more open. You can test, sell, and scale …
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#219 - Managing People at Work with Seth Goldman of JUST Ice Tea
45:33
45:33
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45:33In this episode of the Startup CPG Podcast, Daniel Scharff welcomes Seth Goldman, co-founder of JUST Ice Tea, co-founder of Eat the Change, and the visionary entrepreneur behind Honest Tea and PLNT Burger. Seth discusses how the new venture has rapidly become one of the fastest-growing iced tea brands in the United States, powered by a mission-driv…
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Investor Spotlight: Ben Zises, SuperAngel.Fund
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54:12In this episode of the Startup CPG Podcast, Hannah Dittman welcomes Ben Zises, Founder and General Partner at SuperAngel.Fund, for a deep dive into his journey from entrepreneur to seasoned early-stage investor. Ben shares the story behind his transition from real estate and prop-tech to leading one of the most dynamic consumer-focused venture fund…
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