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Founder Feature: Tabi and Meena Hoshmand of Tursh

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Manage episode 519457847 series 3351906
Content provided by Startup CPG. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Startup CPG or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg


In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Tabi and Meena Hoshmand, co-founders of Tursh, a bold, Afghan-inspired green chutney born from a treasured family recipe. The sisters share their journey from idea to shelf, discussing the cultural significance behind the word Tursh, the influence of their mother’s cooking, and their vision to bring Afghan flavors to a broader audience.

With backgrounds in marketing and medicine, and operating from opposite coasts, Tabi and Meena offer insight into the realities of building a bootstrapped food brand from scratch. They reflect on product development, branding, and community engagement, as well as the emotional process of reconnecting with their heritage through entrepreneurship.

Tune in now!

Listen in as they share about:

  • Introduction to Tursh
  • Flavor Profile & Versatility
  • Founders’ Backgrounds
  • Business Dynamics
  • Cultural Reconnection & Storytelling
  • Funding and Bootstrapping
  • Growth Strategy & Retail Presence
  • Community & Social Media Engagement

Episode Links:

Website:

Instagram: https://www.instagram.com/gettursh/
LinkedIn: https://www.linkedin.com/in/tabihoshmand/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (20K+ members and growing!)
  • Follow @startupcpg
  • Visit host Caitlin's Linkedin
  • Questions or comments about the episode? Email Daniel at [email protected]
  • Episode music by Super Fantastics

  continue reading

348 episodes

Artwork
iconShare
 
Manage episode 519457847 series 3351906
Content provided by Startup CPG. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Startup CPG or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Turn every BFCM QR code scan into sales—get the free report now: www.uniqode.com/bfcmcpg


In this episode of the Startup CPG Podcast, Caitlin Bricker speaks with Tabi and Meena Hoshmand, co-founders of Tursh, a bold, Afghan-inspired green chutney born from a treasured family recipe. The sisters share their journey from idea to shelf, discussing the cultural significance behind the word Tursh, the influence of their mother’s cooking, and their vision to bring Afghan flavors to a broader audience.

With backgrounds in marketing and medicine, and operating from opposite coasts, Tabi and Meena offer insight into the realities of building a bootstrapped food brand from scratch. They reflect on product development, branding, and community engagement, as well as the emotional process of reconnecting with their heritage through entrepreneurship.

Tune in now!

Listen in as they share about:

  • Introduction to Tursh
  • Flavor Profile & Versatility
  • Founders’ Backgrounds
  • Business Dynamics
  • Cultural Reconnection & Storytelling
  • Funding and Bootstrapping
  • Growth Strategy & Retail Presence
  • Community & Social Media Engagement

Episode Links:

Website:

Instagram: https://www.instagram.com/gettursh/
LinkedIn: https://www.linkedin.com/in/tabihoshmand/

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.


Show Links:

  • Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
  • Join the Startup CPG Slack community (20K+ members and growing!)
  • Follow @startupcpg
  • Visit host Caitlin's Linkedin
  • Questions or comments about the episode? Email Daniel at [email protected]
  • Episode music by Super Fantastics

  continue reading

348 episodes

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