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Unleashing Radio Rebel: Southside Steve's Journey | Southside Steve Rickman
Manage episode 506709686 series 2980277
Southside Steve Rickman shares his journey from radio personality to entrepreneur, revealing how corporate radio's restrictions pushed him to bet on himself and build multiple businesses on his own terms.
• Began in radio accidentally by filling in for a voice talent at 96 Rock while working at an ad agency
• Became known on "The Regular Guys" morning show for outrageous stunts including being shot with BB guns
• Developed a loyal following but faced increasing corporate restrictions on content
• Was fired with no severance despite being a top revenue generator for the station
• Opened a Smokey and the Bandit themed bar while still working morning radio
• Faced challenges from skeptical family members during the transition to entrepreneurship
• Currently developing "Yeah C'mon" bourbon brand aimed at blue-collar consumers
• Runs his own radio platform on My Fox FM where he follows FCC rules but not "corporate woke rules"
• Maintains an optimistic outlook despite setbacks: "Even if it's half full, it's full"
Check out the Yeah C'mon Show podcast on YouTube, and follow Southside Steve on social media to keep up with his latest ventures.
Chapters
1. Radio Beginnings and Career Shifts (00:00:00)
2. Corporate Radio's Ugly Side (00:12:16)
3. Stepping Into Entrepreneurship (00:22:07)
4. The Smokey and the Bandit Bar (00:34:09)
5. Building the Bourbon Brand (00:45:16)
6. Finding Your Path Forward (00:56:25)
247 episodes
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