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🧵 From Algorithms to Empathy: Jessica Levenson’s Guide to SEO Leadership & Content Strategy - Episode #49

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Manage episode 259365460 series 2621139
Content provided by Jon Clark and Joe DeVita. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Clark and Joe DeVita or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode of the Page 2 Podcast, we speak with Jessica Levenson, Head of Digital Strategy and SEO at NetSuite. Jessica shares how she blended a background in computer science and math with a passion for writing and strategy.

We discuss her progression from front-end developer to SEO leader, building SEO teams, and developing enterprise content strategies that convert. We also explore the importance of empathy in SEO, particularly when leading teams and navigating cross-functional relationships.

Plus, she opens up about managing life, work, and parenting during the COVID-19 pandemic.

🧵 In this episode:
• Jessica’s unique career path from science and front-end dev to SEO leadership
• Balancing technical acumen with storytelling and UX thinking
• Her experience building and mentoring high-performing SEO teams
• The role of empathy in cross-functional communication and implementation
• How to shift organizations away from ā€œwrite first, optimize laterā€ content habits
• The framework she uses to create content strategies that scale
• How COVID reshaped her work at NetSuite and redefined priorities
• What it’s like being a parent, leader, and strategist—all in the same day
• The importance of adaptability, flexibility, and trust when leading remote teams
• Her views on schema adoption, featured snippets, and optimizing for SERP visibility

This episode is a crash course in SEO leadership—packed with strategy, insights, and real-world lessons.

šŸ”” Subscribe for more insights from SEO leaders shaping the industry

Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

Follow Jon Clark

  continue reading

99 episodes

Artwork
iconShare
 
Manage episode 259365460 series 2621139
Content provided by Jon Clark and Joe DeVita. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Clark and Joe DeVita or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

On this episode of the Page 2 Podcast, we speak with Jessica Levenson, Head of Digital Strategy and SEO at NetSuite. Jessica shares how she blended a background in computer science and math with a passion for writing and strategy.

We discuss her progression from front-end developer to SEO leader, building SEO teams, and developing enterprise content strategies that convert. We also explore the importance of empathy in SEO, particularly when leading teams and navigating cross-functional relationships.

Plus, she opens up about managing life, work, and parenting during the COVID-19 pandemic.

🧵 In this episode:
• Jessica’s unique career path from science and front-end dev to SEO leadership
• Balancing technical acumen with storytelling and UX thinking
• Her experience building and mentoring high-performing SEO teams
• The role of empathy in cross-functional communication and implementation
• How to shift organizations away from ā€œwrite first, optimize laterā€ content habits
• The framework she uses to create content strategies that scale
• How COVID reshaped her work at NetSuite and redefined priorities
• What it’s like being a parent, leader, and strategist—all in the same day
• The importance of adaptability, flexibility, and trust when leading remote teams
• Her views on schema adoption, featured snippets, and optimizing for SERP visibility

This episode is a crash course in SEO leadership—packed with strategy, insights, and real-world lessons.

šŸ”” Subscribe for more insights from SEO leaders shaping the industry

Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

Follow Jon Clark

  continue reading

99 episodes

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