Hosted by Jon Clark, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and tactical knowledge, and much more.
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Joe DeVita Podcasts

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🚀 Unlocking GA4’s Hidden Power with Brie Anderson | Data-Driven Marketing Secrets
1:00:39
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1:00:39https://page2pod.com - Most marketers are only using 20% of Google Analytics 4’s capabilities — and it’s costing them big. In this episode of the Page 2 Podcast, we sit down with Brie Anderson, founder of Beast Analytics and one of the earliest voices bringing clarity to the chaotic transition from Universal Analytics to GA4. Brie shares why small …
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🌟 Inside an SEO Agency Merger: Tyson Stockton on Acquiring Internet Marketing Ninjas, Culture and Growth
56:19
56:19
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56:19https://page2pod.com - Tyson Stockton, Co-founder & COO of Previsible.io, unpacks the challenges and strategies behind merging two distinct SEO agencies: Previsible.io and Internet Marketing Ninjas. Tyson shares candid insights about integrating teams, managing culture, and redefining roles while preserving legacy. We also explore how AI is reshapi…
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📈 Inside EY’s AI & Content Strategy: Lou Cohen’s Guide to Winning in 2025
1:08:19
1:08:19
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1:08:19https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark welcomes Lou Cohen, Chief Digital Officer at EY Americas, for a candid and deeply insightful conversation. From his roots as a comic book store founder to leading digital strategy at one of the world’s largest consulting firms, Lou shares hard-earned wisdom on staying ahead in …
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SEO Masterclass with Stephan Bajaio: Intention, Empathy & Lessons from WeWork 🚀
1:07:57
1:07:57
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1:07:57https://page2pod.com - What if your best SEO strategy has nothing to do with Google rankings? In this episode, Jon and Joe dive deep with Stephan Bajaio—CEO of VibeLogic and CMO at Turno—about why the future of SEO and marketing hinges on solving the right problems, breaking down silos, and leading with empathy. Stephan brings hard-earned wisdom fr…
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Mastering Social Ads: Akvile DeFazio’s Tactics for Higher Engagement & Smarter Scaling 📊📱
46:05
46:05
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46:05https://page2pod.com - In this episode of the Page 2 Podcast, Akvile DeFazio of AKvertise shares her incredible journey from working in physical therapy clinics to becoming a powerhouse in social media advertising — including the wild story of how saying “no” got her dinner with Richard Branson. Akvile breaks down her tactical playbook for scaling …
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Inside Sitebulb with Patrick Hathaway: AI, JavaScript & Smarter SEO Crawls 🚀
42:07
42:07
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42:07In this episode of the Page 2 Podcast, we sit down with Patrick Hathaway, co-founder and CEO of Sitebulb, a standout technical SEO crawler tool that has evolved from a desktop solution to a powerful cloud platform. Jon Clark and Joe dive into how Sitebulb carved a niche in a crowded SEO tool landscape, what makes its "hint-based" reporting so game-…
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🏢 Enterprise SEO Secrets for 20M+ Pages w/ Apartments.com VP of SEO Zach Chahalis
51:57
51:57
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51:57How do you manage SEO for tens of millions of pages that drive renters, landlords, AND national press? Zach Chahalis—VP of SEO at Apartments.com—joins host Jon Clark to reveal the playbook behind enterprise-level search success. From agile sprint planning and split-testing metadata to turning MLS feeds and Matterport 3D tours into unique, ranking c…
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🚨 The Collapse of Google News Traffic & Rise of Google Discover | John Shehata on AI, SEO & Publishing
54:48
54:48
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54:48https://page2pod.com - In episode #81 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with John Shehata—former SEO lead at Disney & Conde Nast and creator of NewzDash/GDdash—to unpack how AI and Google Discover are rewriting the rules of news distribution. John shares his unique journey from developer to news SEO expert and SaaS founder, d…
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🚀 Leading SEO at Razorfish: Sean Stahlman on AI, Agencies & The Future of Search
47:09
47:09
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47:09https://page2pod.com - What happens when a former skateboard brand founder becomes the SVP of SEO at one of the largest digital marketing agencies in the world? In this episode, we sit down with Sean Stahlman of Razor Fish to dive deep into the evolution of SEO within large-scale agencies, how AI is reshaping the search landscape, and why SEO is in…
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🔥 Local SEO Tactics That Actually Work in 2025! w/ Claudia Tomina 🗺️
51:03
51:03
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51:03https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with local SEO guru Claudia Tomina to uncover the most effective tactics for dominating local search in 2025. Whether you're a restaurant, lawyer, or roofer, Claudia shares invaluable insights on auditing Google Business Profiles, choosing the…
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🔍 How Query Fan Out Transforms SEO: Noah Learner on Google's AI Mode & ROSP
50:05
50:05
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50:05https://page2pod.com - Jon Clark and Joe DeVito dive deep with Noah Learner—Director of Innovation at Sterling Sky and founder of the SEO Community—unpacking groundbreaking concepts like Google’s Query Fan Out technique, the ROSP (Return on Search Page) metric, and how AI Mode will reshape search monetization. Discover actionable insights on struct…
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Mike King on Relevance Engineering, AI Search & the Query Fan Out Technique
52:40
52:40
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52:40https://page2pod.com - In this must-listen episode of the Page 2 Podcast, Mike King (founder of iPullRank) returns for a deeply technical and philosophical conversation about the future of search. From the fallout of Google I/O to the rise of AI Overviews and the evolving utility of tools like Profound, Mike breaks down what’s next for SEOs—and why…
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Nick LeRoy on Link Building, Reddit SEO, and Reframing SEO as Non-Paid Marketing
1:02:04
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1:02:04https://page2pod.com - In Episode 76 of the Page 2 Podcast, we're joined by SEO consultant, writer, and Reddit community wrangler Nick LeRoy. As the first episode of Season 4, this one hits hard with fresh takes on what SEO looks like in 2025. Nick dives into the evolution of his weekly newsletter SEO for Lunch, owning and optimizing SEOJobs.com, a…
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Azeem Ahmad on SEO Salary Gaps, DEI in Marketing & Building a Digital Voice 🎧 | Episode #75
1:50:04
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1:50:04In the powerful Season 3 finale of the Page 2 Podcast, we welcome Azeem Ahmad—award-winning digital marketer, podcast host, and outspoken diversity advocate. Azeem shares his journey from aspiring sports journalist to leading in-house SEO roles, agency life, and launching the Azeem Digital Asks podcast. This episode goes beyond strategy to talk abo…
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Dawn Anderson on NLP, Google's BERT & Learning SEO from Scratch 🧠 | Episode #74
1:37:03
1:37:03
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1:37:03In Episode 74 of the Page 2 Podcast, we talk with Dawn Anderson, Managing Director at Bertey, international SEO speaker, researcher, and lecturer. From running a construction company to becoming one of the industry’s most respected voices in technical SEO and information retrieval, Dawn shares a truly unconventional and deeply inspiring journey. We…
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Chima Mmeje on SEO Content Strategy, Topic Clusters & Building a Personal Brand from Nigeria 🌍 | Episode #73
1:21:20
1:21:20
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1:21:20In Episode 73 of the Page 2 Podcast, we talk with Chima Mmeje—SEO content strategist, founder of Zenith Copy, and one of the most inspiring voices in the digital marketing space. From writing 100,000+ words a month for a content mill while holding a government job in Nigeria, to becoming a sought-after expert for SaaS brands, Chima shares her incre…
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🚀 Kevin Indig on SEO Testing, Zero-Based Strategy & Scaling SEO at Shopify | Episode #72
1:31:23
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1:31:23In Episode 72 of the Page 2 Podcast, we sit down with Kevin Indig, Director of SEO at Shopify and host of the TechBound podcast. From building gaming websites as a teen to leading SEO at companies like Atlassian, G2, and now Shopify, Kevin's career is a blueprint for modern SEO leadership. In this episode, he introduces his concept of "Zero-Based S…
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From Aspiring Astrophysicist to SEO Leader: Alina Benny on Content Strategy & Global Career Growth 🚀 | Episode #71
1:32:25
1:32:25
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1:32:25Episode 71 of the Page 2 Podcast features Alina Benny, SEO and Content Lead at Nextiva. Alina shares her remarkable journey from engineering student and aspiring astrophysicist in India to leading global SEO strategy for a major SaaS brand. She opens up about breaking into the U.S. market, overcoming bias, and establishing herself as a content-driv…
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SEO Podcasting Secrets, Career Insights & Digital Marketing Lessons with Hannah Bryce | Episode #70
1:22:47
1:22:47
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1:22:47In this week’s episode, we talk with Hannah Bryce, SEO Manager at Holland & Barrett and former co-host of the SEO SAS podcast. We talk with Hannah about her beginnings in general digital marketing, and how that led her to SEO over a decade ago. She shares how she started at a software company and then moved into many different verticals including l…
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🗞️ Publisher SEO Secrets & Editorial Strategy with Jaimie Clark (Wirecutter) & Christine Liang (NYT) | Episode #69
1:33:32
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1:33:32https://page2pod.com - Episode 69 of the Page 2 Podcast features a dynamic double-header with Jaimie Clark, Head of SEO at Wirecutter, and Christine Liang, Director of SEO at The New York Times. They dive into their unique journeys in SEO, transitioning from agency roles into influential positions within two major publishing brands. Learn how they …
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Wix SEO Myths, Platform Capabilities & Mordy Oberstein's SEO Journey | Episode #68
1:26:44
1:26:44
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1:26:44Episode 68 of the Page 2 Podcast welcomes Mordy Oberstein, Head of SEO Branding at Wix and host of multiple SEO podcasts. Mordy shares his unconventional path from teacher to SEO leader and dives deep into Wix SEO, addressing common misconceptions about the platform. Discover the robust SEO tools available within Wix, the reality of SEO on hosted p…
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💬 From Speech Pathology to SEO Podcasting: Daniel K Cheung's Inspiring Journey | Episode #67
1:35:39
1:35:39
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1:35:39Episode 67 of the Page 2 Podcast welcomes Daniel K Cheung, SEO Team Lead at Prosperity Media and host of the "Make SEO Simple Again" podcast. Daniel shares his remarkable journey from speech pathology and wedding photography to becoming an influential voice in the SEO community. He discusses the reality of agency life, his swift rise in SEO, and wh…
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📈 Geoff Atkinson on Scaling SEO for Massive E-Commerce Sites & Launching SaaS from Scratch | Episode #66
1:27:51
1:27:51
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1:27:51https://page2pod.com - Episode 66 of the Page 2 Podcast features Geoff Atkinson, founder and CEO of Huckabuy and former SVP of Marketing at Overstock.com. Geoff unpacks his journey from ski racer to e-commerce executive, shares hard-earned lessons from building Overstock’s SEO engine, and breaks down how Huckabuy helps enterprises implement structu…
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🌎 Multilingual SEO & Cultural Content Strategy with Veruska Anconitano | Episode #65
1:32:00
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1:32:00Episode 65 of the Page 2 Podcast welcomes Veruska Anconitano, a multilingual SEO expert and seasoned digital marketer. Veruska shares her incredible journey, beginning in Italy, transitioning to Google quality rating, and now running global SEO strategies for top international brands. She emphasizes the importance of cultural understanding in multi…
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🐍 Technical SEO Mastery, Python Tips & Building Tech SEO Boost with Paul Shapiro | Episode #64
1:34:03
1:34:03
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1:34:03Episode 64 of the Page 2 Podcast welcomes Paul Shapiro, Global Director of Technical SEO at Condé Nast and founder of Tech SEO Boost. Paul shares his incredible journey into technical SEO, from creating websites as a teenager to leading global SEO strategies for iconic brands like Wired, Vogue, and GQ. He opens up about building the renowned Tech S…
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Optimizing Brand SERPs & Knowledge Panels with Jason Barnard (The Brand SERP Guy) | Episode #63
1:28:46
1:28:46
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1:28:46Episode 63 of the Page 2 Podcast features Jason Barnard, known globally as "The Brand SERP Guy" and founder of Kalicube. In this captivating discussion, Jason shares his extraordinary journey—from punk-rock bassist and blue cartoon dog to pioneering expert in Brand SERP optimization and knowledge panel management. He explains the importance of cont…
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🚀 Mastering Enterprise SEO & App Store Optimization with Jackie Chu (Uber) | Episode #62
1:35:04
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1:35:04In Episode 62 of the Page 2 Podcast, Jackie Chu, Global Lead of SEO Intelligence at Uber, shares her incredible journey through the tech SEO world—from her start at small agencies to her current role managing global enterprise SEO strategies. Jackie reveals critical insights into app store optimization (ASO), shares advice on effectively managing S…
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🎙️ Shopify SEO Content Strategy & Career Growth Insights with Kameron Jenkins | Episode #61
1:24:35
1:24:35
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1:24:35Episode 61 of the Page 2 Podcast features Kameron Jenkins, SEO and Content Lead at Shopify, discussing her journey from agency life to leading content strategy at major tech brands. Kameron shares valuable lessons learned in team management, overcoming imposter syndrome, and effectively integrating SEO with content marketing. She emphasizes the imp…
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🚀 SEO Strategies for Nonprofits, Agency Insights & Career Wisdom with Mark Alves | Episode #60
1:35:53
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1:35:53In episode 60 of the Page 2 Podcast, Mark Alves, SEO Manager at GMMB, shares his fascinating journey from volunteer webmaster to leading impactful SEO strategies for nonprofits and associations. Mark opens up about website migrations, analytics best practices, and the unique challenges of SEO in the nonprofit sector. He discusses how to build effec…
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🎄 Ecommerce SEO Masterclass and Holiday Strategy Tips with Luke Carthy | Episode #59
1:33:32
1:33:32
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1:33:32Episode 59 of the Page 2 Podcast features Luke Carthy, ecommerce consultant and founder of Afrodrops, sharing his remarkable journey from selling HDMI cables on eBay to becoming an ecommerce SEO expert. Luke dives deep into effective strategies for optimizing ecommerce sites, common pitfalls around holiday season optimization, and crucial post-holi…
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🎙️Mastering Local SEO & Agency Growth with Claire Carlile | Episode #58
1:26:25
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1:26:25In episode 58 of the Page 2 Podcast, we chat with Claire Carlile, founder of Claire Carlile Marketing, about her inspiring journey from teacher to agency owner. Claire opens up about her path to becoming a local SEO expert, tackling imposter syndrome, speaking at major conferences, and navigating the ups and downs of running a small boutique agency…
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🎮 Local SEO Mastery, Gaming, and Diversity in SEO with Amanda Jordan | Episode #57
1:14:09
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1:14:09In episode 57 of the Page 2 Podcast, we're joined by Amanda Jordan, Director of Local Search at Locomotive. Amanda shares her fascinating journey into local SEO, starting from auditing Yellow Pages ads to becoming a respected voice in the industry. She dives deep into local SEO strategies, discusses common challenges like spam reporting, and highli…
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🚀 Mastering Website Migrations & Agency SEO Tips with Helen Pollitt | Episode #56
1:23:05
1:23:05
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1:23:05In episode 56 of the Page 2 Podcast, we chat with Helen Pollitt, Founder of Arrows Up, about her journey through SEO, digital marketing, and becoming an agency owner. Helen shares honest insights from her career path, including early SEO mistakes, the realities of launching her own agency, and crucial lessons learned from managing over 50 website m…
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🐍 SEO Automation, Python & Entrepreneurship: Hamlet Batista's Inspiring Journey | Page 2 Podcast 🎙️
1:23:19
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1:23:19In this special episode of the Page 2 Podcast, we talk to Hamlet Batista, founder and CEO of RankSense, about his remarkable journey from the Dominican Republic to becoming a leading voice in SEO automation and Python. Hamlet shares his experiences of building successful businesses, overcoming setbacks, and why automation is critical for scaling SE…
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🥞 Ecommerce SEO & Personal Branding Secrets with Kristina Azarenko | Page 2 Podcast 🎙️
1:26:59
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1:26:59On this episode of the Page 2 Podcast, we're joined by ecommerce SEO specialist and founder of Marketing Syrup, Kristina Azarenko. Kristina shares her fascinating journey from Belarus to Canada, transitioning from debt collection to SEO, and ultimately launching her own successful business. We dive into her love for ecommerce SEO, managing technica…
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🎃 B2B SEO, Halloween, and Red Hat Real Talk with Jairus Mitchell & Jennifer Calogero - Episode #53
1:22:26
1:22:26
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1:22:26In this Halloween special of the Page 2 Podcast, we welcome two powerhouse guests from Red Hat: Jairus Mitchell and Jennifer Calogero. It’s a fun, candid, and deep dive into B2B SEO, internal advocacy, technical challenges, and the hilarious chaos that is Halloween parenting. We cover the evolution of websites, whether SEOs really need to know Pyth…
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🎯 Joe Hall on Technical SEO, Personal Branding and Surviving Impostor Syndrome in SEO
1:27:53
1:27:53
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1:27:53In Episode 52 of the Page 2 Podcast, technical SEO veteran Joe Hall of Hall Analysis joins Jacob Stoops and Jeff Louella for a refreshingly candid deep dive into the SEO industry. From his early days in web development to running his own consulting business, Joe shares the behind-the-scenes realities of agency vs. freelance life, SEO implementation…
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🦠 SEO in a Pandemic: Behind the Scenes of the Page 2 Podcast Season 3 Premiere - Episode #51
34:03
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34:03Season 3 of the Page 2 Podcast kicks off with an introspective look into life, SEO, and resilience. Hosts Jacob Stoops and Jeff Louella open up about navigating COVID-era layoffs, landing at Wirecutter and The New York Times, surviving agency cuts, and the decision to keep the podcast alive. They share what’s new this season—including YouTube expan…
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🌱 Scaling Local SEO & Gardening Ambitions: Dan Leibson’s SEO Vision for the Future 🌍
1:33:59
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1:33:59In this milestone 50th episode of the Page 2 Podcast and the Season 2 finale, we’re joined by Dan Leibson, VP of Search at Local SEO Guide. Dan opens up about his path from early internet bulletin boards and a political science background to leading SEO strategy for major brands. Beyond SEO, Dan shares his love for gardening, his goal to retire by …
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🧵 From Algorithms to Empathy: Jessica Levenson’s Guide to SEO Leadership & Content Strategy - Episode #49
1:45:09
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1:45:09On this episode of the Page 2 Podcast, we speak with Jessica Levenson, Head of Digital Strategy and SEO at NetSuite. Jessica shares how she blended a background in computer science and math with a passion for writing and strategy. We discuss her progression from front-end developer to SEO leader, building SEO teams, and developing enterprise conten…
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🌍 From Cairo to Code: Areej AbuAli on Diversity, Tech SEO & Leadership ✨ - Episode #48
1:14:01
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1:14:01In this episode of the Page 2 Podcast, we sit down with Areej AbuAli—SEO Manager at Zoopla and founder of Women in Tech SEO. From growing up in Egypt to launching one of the industry's most impactful communities, Areej shares her personal journey, her transition from agency to in-house, and her passion for technical SEO. We discuss her experience l…
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🎙️ From eBay to Agency Founder: Bill Sebald’s SEO Journey 🚀
1:40:14
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1:40:14In this episode of the Page 2 Podcast, we dive into the origin story of Bill Sebald, founder and partner at Greenlane. From selling CDs on eBay in the ‘90s to becoming an agency leader and adjunct professor, Bill shares how he built a career in SEO long before it was mainstream. We explore the early days of digital marketing, scaling a boutique age…
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🎵 From Turntables to Technical SEO: Lily Ray on Building SEO Trust, E-E-A-T, and Empathy at Scale
1:09:24
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1:09:24In Episode 46, Jacob Stoops and Jeff Louella sit down with Lily Ray, Director of SEO at Path Interactive, to discuss her journey from a tech-driven childhood to becoming one of SEO’s most recognized and respected voices. Lily shares how her early exposure to HTML, a pivot from law school, and her creative background as a DJ led her into digital mar…
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How Luke Davis Turned Blogging, Music, and HTML into a Career in SEO - While Navigating Diversity in the Industry - Episode #45
1:25:25
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1:25:25In Episode 45, The Page 2 Podcast welcomes Luke Davis, SEO Executive at Adzooma, to unpack how his early passion for music and blogging led to a self-taught career in SEO. Luke shares how coding in front-page HTML and launching a hip-hop blog laid the foundation for his digital marketing journey. He also gets candid about his struggles breaking int…
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🔧 JavaScript SEO, Site Migrations & Rendering Fixes with Bartosz Góralewicz (Onely) - Episode #44
1:16:45
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1:16:45In Episode 44 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella sit down with Bartosz Góralewicz, founder of Onely and co-founder of Elephate, to explore his bold and boundary-breaking path in SEO. From his roots in black hat affiliate marketing to building Poland’s first white hat SEO agency and pioneering JavaScript SEO research, Bartosz…
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🌐 From Nicaragua to the Global Stage—Aleyda Solis Shares Her Remarkable Journey From Systems Engineer to One of SEO’s Most Recognizable Voices - Episode #43
1:39:53
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1:39:53In Episode 43, Jacob Stoops and Jeff Louella sit down with international SEO consultant, speaker, author, entrepreneur, and YouTuber Aleyda Solis. Known for her YouTube series Crawling Mondays and her work as the founder of Orainti and Remoters.net, Aleyda discusses how her studies led her to become a web designer which eventually led her to SEO, g…
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🌍 From Teaching to Technical SEO: Natalie Arney on Career Pivots, Mental Health, and Punching Above Your Weight - Episode #42
1:37:33
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1:37:33In Episode 42 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella welcome Natalie Arney, a Brighton-based digital marketing and SEO consultant—and speaker at the upcoming BrightonSEO. Natalie shares her inspiring journey from the classroom to client meetings, detailing how burnout led her to pivot careers and discover a natural fit in SEO. ✨…
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🚴 From Bike Shop to SEO Director—Jason White Talks Local Search, Enterprise Challenges, and Data-Driven Growth - Episode #41
1:31:46
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1:31:46In Episode 41 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella chat with Jason White, Director of SEO at PMG, a leading digital agency headquartered in Fort Worth. Jason shares his unique path from working in a bike shop to becoming a respected SEO leader at a global scale. We dive into the nuance of local SEO, navigating massive enterpri…
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🚀 Garrett Mehrguth on Discoverability, Scaling Directive, and Why the Best SEOs Know Business First - Episode #40
1:15:27
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1:15:27In Episode 40 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella sit down with Garrett Mehrguth, the fiery and fearless founder of Directive, a global search marketing agency. From slinging $5 services on Fiverr to landing clients like Allstate, Garrett shares his no-BS take on what it really takes to succeed in SEO—and why the best practit…
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🧭 From Copywriter to SEO Leader—Carolyn Lyden on Solopreneurship, Local SEO, and Speaking Up for Change - Episode #39
1:32:08
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1:32:08In Episode 39 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella talk with Carolyn Lyden, President and Lead SEO at Search Hermit, about her unconventional path from English major to data-driven marketer. Carolyn shares how copywriting led her into SEO, why it’s easier to train a writer in SEO than the reverse, and how her passion for helpi…
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