Why The Smartest Marketing Teams Still Bet Big On In-Person Events The RevOps Hero podcast

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Why the Smartest Marketing Teams Still Bet Big on In-Person Events

8d ago 52:57

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In this RevOps Hero episode, Chris Strom interviews five marketing leaders live at Dreamforce to unpack why top teams still invest in in-person events — and exactly how they plan, execute, and measure them. We cover pre-event planning and process, on-site actions (booth, breakouts, side events), post-event follow-up, and how these leaders run attribution that ties events to pipeline and revenue.

You’ll learn:

How in-person accelerates trust (and thus deal velocity)
What to do leading up to the event (lists, invites, cadences, creative, logistics)
On-site tactics that actually convert (meetings, scans, activations)
Post-event follow-up that doesn’t feel spammy
Simple, workable attribution (lead source + campaign influence) and realistic ROI targets

Guests:

Ann-Marie Fleming (Traction Complete), Laura Sweet (Riva), Rachel Kim (Mutiny), Milissa Holland (Spaulding Ridge), Aishling Finnegan (Copado)

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57 episodes

#Business #Chris Strom #Digital Marketing #Advertising #Marketing Automation #Content Marketing #Email Marketing #Social Media Marketing #Marketing Analytics #MBA #Marketing #SEO #HubSpot #CRM