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The RevOps Hero Podcast will teach you how to improve and advance your company's revenue operations and your own career. Our clear, concise explanations will help you understand how new developments in the CRM, marketing automation, and data world will affect your company's customer journey lifecycle and pipeline.
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This podcast will help you grow your B2B company, quarter over quarter, and year over year. In each episode, you'll get strategies, frameworks, and insights that help you drive predictable, consistent growth, and improve your GTM strategy. Seasoned B2B leaders share how they use data, forecast growth, set & hit goals, grow revenue, and more. The best B2B companies use a combination of data, experience, and gut to grow. This show will help you do the same.
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Off the Easel

Skye Becker-Yamakawa & Catherine Moore

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Calling all Creatives! Let’s go off the easel and talk about the ins and outs of the art world and how to survive life as a working artist. Join Skye Becker-Yamakawa and Catherine Moore as they interview modern masters of today’s art scene, delve into everyday events in an artist's working life, and experience an occasional art history dialogue. “Art is the stored honey of the human soul.” -Theodore Dreiser Come join us in our creative hive.
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Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas talks with Carolyn Lowe, founder and CEO of ROI Swift. They discuss the advantages of focusing on Amazon for e-commerce growth due to its comprehensive data and extensive customer reach. Carolyn shares insights into the strategies for successful Amazo…
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Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Satej Sirur, Founder and CEO of Rocketium. Satej discusses Rocketium's mission to streamline content creation and analytics for large enterprises and agencies using specialized design and AI tools. The conversation covers the evolution…
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Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of …
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Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Nicoline Strøm-Jensen from Adjust. They discuss Adjust's role as a mobile measurement partner, focusing on mobile attribution and evolving industry needs. Nicoline explains SCAN, Apple's privacy-centric attribution method, and its impa…
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Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Chris Dayley, a digital marketing entrepreneur with over 15 years of experience. Chris shares insights on the evolution of SEO, the importance of conversion rate optimization (CRO), and the pitfalls of non-data driven strategies. He pr…
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On this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Dave Behar, CEO and founder of Ion Network. Dave discusses the launch and growth of Ion Network, a hyper-local network of over 25,000 channels focused on sports, health, nutrition, and children's content. He details the network's distribution strategy across digital…
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Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Traditional attribu…
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In this episode of the RevOps Hero Podcast, host Chris Strom sits down with Jacqueline Freedman of Monarch Advisory Partners and former Marketing Ops leader at Grammarly and WeWork, to dive deep into the strategy, planning, and execution of in-person events as part of your marketing operations. Together, they unpack: ✅ Why in-person events are rega…
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Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Kyle Scott, General Manager of High Growth Creators at Thinkific. Kyle discusses his background and the evolution from the influencer-driven creator economy to the emerging expert economy. He explains how experts can monetize their ski…
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Watch this episode on YouTube! In this episode of the 'Marketing x Analytics Podcast', host Alex Sofronas interviews business strategy coach and visibility expert, Heidi Schalk, who shares insights on leveraging podcasts for business growth. Heidi, who hosts the 'Be Seen, Be Heard, Be Empowered' podcast and the newly launched 'Business Growth Spotl…
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Send us a text Join Catherine Moore and Skye Becker-Yamakawa as they sit down with the incredible Katie Gamb for an inspiring artist interview. Katie is known for her stunning oil paintings that blend antique aesthetics with contemporary narratives, creating timeless and captivating scenes of animals and people. In this episode, Katie shares her ar…
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Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Ali DeMocker, VP of Conversion Rate Optimization at BMG 360, about effective strategies for improving conversion rates. Ali shares insights on lead generation, landing page optimization, and how to approach personalization by focusing…
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Send us a text This week on Off the Easel Podcast, Catherine and Skye sit down with the incredible Chris Austin, joining from his home studio in Canada. Known for his mesmerizing gouache paintings on hand-built wood panels and frames, Chris brings to life powerful creatures like sharks and bears in surreal natural settings—often observed by a myste…
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Watch this episode on YouTube here! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Doug Busk, a principal at ARVO Advisory and a consultant specializing in marketing transformation. Doug shares his unique career journey from the .com revolution to mobile marketing, social media, and content marketing. He discuss…
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Send us a text Join Catherine Moore and Skye Becker-Yamakawa for a juicy deep dive into the "dirty little secrets" of the art world. From projectors to apprentices, limited editions, and more, they pull back the curtain on the tricks of the trade—some embraced, others met with judgment. Don't miss this entertaining and eye-opening conversation on t…
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Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Maxim Gubarev, a college student and aspiring entrepreneur. Maxim discusses his early start in digital journalism and content marketing in high school. He shares his journey from corporate jobs to building his personal brand on LinkedI…
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Send us a text Join Catherine Moore and Skye Becker-Yamakawa for an engaging interview with the talented Jessica Hess from Oakland, California. Known for her hyperrealistic paintings of dilapidated buildings, Jessica incorporates elements of pixelation, graffiti, and urban decay in her work. She shares her artistic journey, from early painting less…
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This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Chad Sollis, a veteran in high-tech marketing with over two decades of experience. Chad emphasizes the c…
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Send us a text In this episode of Off the Easel, Catherine Moore and Skye Becker-Yamakawa dive into the important (and sometimes tricky) process of selecting the right gallery for your art. We’ll discuss what to look for in a gallery, how to determine if it’s the right fit for your style and career goals, and the red flags to watch out for. Whether…
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This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Olivier Labbé, a seasoned B2B go-to-market strategist and consultant for early-stage startups. Labbé dis…
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Send us a text Join Catherine Moore and Skye Becker-Yamakawa for an inspiring episode with the talented Jackee Sandelands-Strom. From Church Hill, Virginia. Jackee, a self-taught artist, creates stunning photorealistic acrylic paintings of tattooed hands holding objects in portrait and still life formats. She shares her unique journey, including he…
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Companies have crucial data stored across multiple systems in their organization. And the bigger the company, the more systems there are. Sales, marketing, finance, ERP, inventory, contract management, billing, and service delivery are just types of data and systems that show the story of the business. Many times your CRM just by itself can't show …
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This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jim Stern, an expert in artificial intelligence and digital marketing, about the evolving landscape of m…
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Send us a text Join Catherine Moore and Skye Becker-Yamakawa for a lively discussion about the latest art trends shaping 2025. From emerging styles to why trends matter, the ladies explore what to watch for this year and share insights that might surprise you. They wrap up the episode with a fun art news story about "Fake News or Not" in San Franci…
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Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Tom Schwab, founder of Interview Valet. Schwab shares insights into his career journey from a Naval Academy graduate and mechanical engineer to running a podcast interview marketing agency. He discusses how marketing has evolved, espec…
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Send us a text This week, Catherine Moore and Skye Becker-Yamakawa chat with the talented Joe Vaux, an animator for Family Guy and a fine artist based in Southern California. Joe shares his journey as an artist, from animating and working on shows like Resident Alien to navigating challenges like disappearing art supply companies. Packed with humor…
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Watch this Episode on YouTube! In this episode of the Marketing x analytics podcast, host Alex Sofronas chats with Laura Boman, a PhD specializing in consumer research. Laura dives into the surprising factors that shape our food experiences, revealing how ambient lighting can enhance food flavor and how eco-labels trick consumers into seeing produc…
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Send us a text This week on Off the Easel Podcast, Catherine Moore and Skye Becker-Yamakawa explore the world of art challenges! What exactly are art challenges, and how can they spark creativity—or push your limits? Discover the pros and cons of participating in these events, tips for tailoring challenges to suit your needs, and a roundup of some …
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Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we…
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Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Christian Ray Flores, a brand strategist and founder of Third Drive Media. Christian shares his journey across four continents and his early success as a pop star, illustrating the foundations of personal branding. He explains how his …
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Send us a text Join Catherine Moore and Skye Becker-Yamakawa for an inspiring conversation with Paul and Emily Eccles, the dynamic duo behind the Nanny Goat Gallery in Petaluma, California. Specializing in surreal art, magical realism, and narrative fantasy, this new gallery has already carved out a unique niche in the art world. In this episode, P…
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Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jason Kashyap, a seasoned marketer with over a decade of experience in both in-house and agency roles. Kashyap, who originally trained as an engineer, discusses his transition into marketing, highlighting the analytical nature of paid …
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Send us a text This week on Off the Easel Podcast, Skye Becker-Yamakawa and Catherine Moore delve into the challenging topic of artist burnout. What is artist burnout? What causes it, and how can you tell if you're experiencing it? In this episode, we tackle these questions and offer hopeful, practical tips for avoiding or recovering from burnout. …
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Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Ned Arick, Chief Revenue Officer at Attyx. Ned discusses his journey from being a partner and CRO at Beam to scaling Attyx from eight to nine figures in revenue. Key topics include documenting processes, building a high-performance cul…
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Send us a text This week on Off the Easel Podcast, Skye Becker-Yamakawa and Catherine Moore sit down with the extraordinary Martin Wittfooth. Known for his breathtaking large-scale oil paintings that explore themes of nature and the environment, Martin shares his inspiring artistic journey, detailing how key opportunities shaped his education and c…
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Watch this episode on YouTube, and please subscribe to support this podcast! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Alex Buttler about the evolving landscape of marketing technology and data integration. Buttler, who has over a decade of experience in the marketing tech space, discusses his journey from…
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Send us a text This week on Off the Easel Podcast, Catherine Moore and Skye Becker-Yamakawa dive into the world of artist websites. Are websites still essential for artists? What are the pros and cons of having one? How can you make your site stand out? And what are some alternatives or complements to a traditional website? To wrap things up, we sh…
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Send us a text Kick off 2025 with the first Artist Interview of the year on Off the Easel Podcast! Hosts Catherine Moore and Skye Becker-Yamakawa welcome the talented Bennett Slater, who joins us from Canada. By day, Bennett is a designer, and by night, a fine artist creating stunning contemporary oil paintings. His work draws inspiration from the …
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Watch this episode on YouTube! In this episode, I sat down with Dan Chuparkoff, a seasoned technology leader and keynote speaker, to discuss the evolving role of AI in the workplace. We explore Dan's career path from technology to public speaking, his vision for the future of AI as an assistant rather than a replacement, and the potential and limit…
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Send us a text This week on Off the Easel, Skye Becker-Yamakawa and Catherine Moore explore the essential topic of photo references for artists. Whether you use references daily or occasionally, this episode offers valuable insights into their fascinating history, tips for ethical usage, and where to find free resources—plus advice on creating your…
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In this episode I sat down with Mark Budzinski, co-founder of Clean Data. We discuss the impact of AI and machine learning on marketing, common challenges businesses face with marketing data, the potential for autonomous marketing, and the complexities of data privacy and fraud in the digital age. Additionally, we touch on the importance of proper …
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Send us a text This week on Off the Easel, join Catherine Moore and Skye Becker-Yamakawa for an enchanting interview with the exceptionally talented Grace, also known as Animalitoland. Based in Los Angeles, California, Grace is currently channeling her creativity into fine art, but her journey is anything but ordinary. From painting a mural in a sn…
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In this episode, Alex Sofronas speaks with Barbara Wardell and Ernesto Cullari, co-founders of Barbara & Wardell, about their geofencing ad agency and how it improves advertising effectiveness by using GPS-based technology to send targeted ads and measure store visits. The discussion covers the history and evolution of geofencing, the benefits of t…
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Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode, we…
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