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Stop Spamming, Do This Instead (w/ JB Daguené, CEO of Evergrowth)
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Automation and cheap data turned outbound into spam and Google’s new rules are shutting the door on mass email. AI only made the noise louder.
In this episode we break down how the predictable-revenue model collapsed, why reply rates keep falling, and why phone calls and research-driven outreach are proving more effective. JB Daguené, founder and CEO of Evergrowth, explains how his team uses AI digital colleagues to help sales teams start real conversations instead of just firing off sequences.
- (00:00) - Introduction
- (01:05) - JB's Journey with Trustpilot
- (04:04) - The Early Days of E-commerce and Customer-Centric Sales
- (14:37) - The Impact of Predictable Revenue
- (17:47) - The Rise of SDRs and Data Challenges
- (18:53) - How did we get here?
- (21:57) - Automation, AI and Pipeline Management
- (24:40) - The SDR Playbook
- (26:57) - Challenges with Tools and Silos
- (29:17) - Google's Crackdown on Email Spam
- (33:04) - The Resurgence of Phone Calls
- (35:48) - Evergrowth's AI Tool
- (37:58) - Understanding Agentic Workflows
- (45:47) - Avoiding AI Hallucinations
- (53:55) - Wrapping up
- (55:51) - Next Week: Chris Walker on Frequency
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