))
How pitch narrowed their ICP and accelerated growth (with Ulrik Bo Larsen)
Manage episode 468756109 series 3380698
Content provided by Toni Hohlbein and Raul Porojan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Toni Hohlbein and Raul Porojan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
How's PLG different from outbound? We asked someone who's worked with both motions. And the interesting part?
They used a very simple trick to accelerate their PLG: Defining their ICP.
- (00:00) - Introduction
- (10:02) - Finding the ICP
- (19:37) - Acquisition and Sales Strategy
- (20:04) - Brand equity
- (22:53) - Trigger for engaging
- (25:55) - Self-Onboarding and Offboarding Dynamics
- (28:44) - Outbound Strategies and AI-Enabled Lifecycle
- (41:54) - Conclusion and Final Thoughts
This episode is brought to you by Everstage - the highest rated Sales Commissions Platform on G2, Gartner Peer Insights, Trustradius with over 2,000+ customer reviews. Some of their customers include leading brands like Diligent, Wiley, Trimble, Postman, Chargebee etc.,
You can go to https://www.everstage.com/revenue-formula to check out Everstage and mention Revenue Formula to unlock a personalized Sales Compensation Strategy Session with Everstage’s RevOps experts—crafted for enterprise teams to maximize performance.
Never miss a new episode, join our newsletter on revenueformula.substack.com
216 episodes
Share
