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Brick-and-Mortar CAC • Aesop’s $2.5B Playbook • DigitalFirst Meets Store Staff • Marketplaces

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Manage episode 489722160 series 2814928
Content provided by The Retail Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Retail Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Customer-acquisition costs exploded online. Smart brands are responding with bricks, data—and a dash of theatre.

⚡️ What we tackle in 20 minutes

  1. Physical retail as the new CAC – DTC brands discover rent can be cheaper than Meta ads when the store becomes a stage.
  2. Aesop’s $2.5 billion masterclass – From Melbourne to 400 boutiques, every location is bespoke, scented, and digitally wired for replenishment.
  3. Digital-first, store-second – Love, Bonito show why in-store staff now behave like consultants, not cashiers.
  4. Cross-border marketplaces – Shopee, Amazon AU, Trade Me and Afterpay’s “shop day” rewrite payments, language, and trust across ASEAN.
  5. Post-purchase power moves – Hand-written notes, sticker packs, friction-free returns. Retention is the real growth engine—and AI search will only raise the stakes.

Retailers & platforms in play

Aesop • L’Oréal • Love, Bonito • Temple & Webster • Amazon • eBay • Shopee • Afterpay • Trade Me • Kingfisher/B&Q • JD Sports • HP • Perplexity AI

Hosts

  • Alex – Founder, The Retail Podcast, decoding global retail shifts.
  • Ryf Quail – Leads NRF APAC, guiding brands across Asia-Pacific.
  • Laura Doonin – Tech strategist turning omnichannel ambition into reality.

Liked the conversation? Hit follow, drop a five-star review, and share it with a teammate who still thinks “online first” is a plan.

00:00 Intro – heatwaves, cold snaps, and one crisp Sydney morning

01:05 Topic 1 – Physical stores as customer-acquisition engines

03:20 Topic 2 – Aesop: $2.5 B valuation built on scent & signature design

06:36 Topic 3 – Digital-heritage brands opening doors (Love, Bonito)

10:39 Topic 4 – Region-level marketplaces: Shopee, Amazon AU, Trade Me, Afterpay

15:07 Topic 5 – Post-purchase, returns, and the loyalty multiplier

  continue reading

145 episodes

Artwork
iconShare
 
Manage episode 489722160 series 2814928
Content provided by The Retail Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Retail Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Customer-acquisition costs exploded online. Smart brands are responding with bricks, data—and a dash of theatre.

⚡️ What we tackle in 20 minutes

  1. Physical retail as the new CAC – DTC brands discover rent can be cheaper than Meta ads when the store becomes a stage.
  2. Aesop’s $2.5 billion masterclass – From Melbourne to 400 boutiques, every location is bespoke, scented, and digitally wired for replenishment.
  3. Digital-first, store-second – Love, Bonito show why in-store staff now behave like consultants, not cashiers.
  4. Cross-border marketplaces – Shopee, Amazon AU, Trade Me and Afterpay’s “shop day” rewrite payments, language, and trust across ASEAN.
  5. Post-purchase power moves – Hand-written notes, sticker packs, friction-free returns. Retention is the real growth engine—and AI search will only raise the stakes.

Retailers & platforms in play

Aesop • L’Oréal • Love, Bonito • Temple & Webster • Amazon • eBay • Shopee • Afterpay • Trade Me • Kingfisher/B&Q • JD Sports • HP • Perplexity AI

Hosts

  • Alex – Founder, The Retail Podcast, decoding global retail shifts.
  • Ryf Quail – Leads NRF APAC, guiding brands across Asia-Pacific.
  • Laura Doonin – Tech strategist turning omnichannel ambition into reality.

Liked the conversation? Hit follow, drop a five-star review, and share it with a teammate who still thinks “online first” is a plan.

00:00 Intro – heatwaves, cold snaps, and one crisp Sydney morning

01:05 Topic 1 – Physical stores as customer-acquisition engines

03:20 Topic 2 – Aesop: $2.5 B valuation built on scent & signature design

06:36 Topic 3 – Digital-heritage brands opening doors (Love, Bonito)

10:39 Topic 4 – Region-level marketplaces: Shopee, Amazon AU, Trade Me, Afterpay

15:07 Topic 5 – Post-purchase, returns, and the loyalty multiplier

  continue reading

145 episodes

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