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AI-Powered Retail Engagement: How Braze Unlocks Zero-Party Data & Omnichannel Loyalty

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Manage episode 489240050 series 2814928
Content provided by The Retail Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Retail Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Braze’s Global Senior Director of Strategic Partnerships, James Herridge-Leng, lays out a blueprint for retailers who refuse to be trapped by channel silos or third-party walled gardens. Expect hard numbers: a 200 % jump in ROAS, email open rates doubling when WhatsApp joins the mix, and loyalty lift when zero-party data fuels real-time journeys.

Key Topics

  • Composable vs monolithic engagement stacks

  • Zero- vs first- vs third-party data: what drives lifetime value

  • Privacy-by-design and GDPR compliance without paralysis

  • AI orchestration that tunes channel, content, and cadence per user

  • Future retail ecosystems: planning law shifts, retail-media in-store, and AI-driven associate tools

Guest Bio

James Herridge-Leng spent two decades scaling tech giants before steering Braze’s global partnerships. He helped brands like Deliveroo, ASOS, and Estée Lauder turn data into moments that matter.

Resources & Links

  • Braze Customer Engagement Platform → braze.com

  • 2025 Consumer Engagement Review → braze.com/research

  • Cannes Lions, VivaTech, Shoptalk appearances → braze.com/events

Calls to Action

  • Subscribe on Spotify Podcasts & leave a ★★★★★ review — it fuels future deep-dive episodes.

  • Share your biggest customer-engagement hurdle via voice message at retailpodcast.fm/voice — we may solve it on air.

Estimated reading time: 4 min.

  continue reading

115 episodes

Artwork
iconShare
 
Manage episode 489240050 series 2814928
Content provided by The Retail Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Retail Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Braze’s Global Senior Director of Strategic Partnerships, James Herridge-Leng, lays out a blueprint for retailers who refuse to be trapped by channel silos or third-party walled gardens. Expect hard numbers: a 200 % jump in ROAS, email open rates doubling when WhatsApp joins the mix, and loyalty lift when zero-party data fuels real-time journeys.

Key Topics

  • Composable vs monolithic engagement stacks

  • Zero- vs first- vs third-party data: what drives lifetime value

  • Privacy-by-design and GDPR compliance without paralysis

  • AI orchestration that tunes channel, content, and cadence per user

  • Future retail ecosystems: planning law shifts, retail-media in-store, and AI-driven associate tools

Guest Bio

James Herridge-Leng spent two decades scaling tech giants before steering Braze’s global partnerships. He helped brands like Deliveroo, ASOS, and Estée Lauder turn data into moments that matter.

Resources & Links

  • Braze Customer Engagement Platform → braze.com

  • 2025 Consumer Engagement Review → braze.com/research

  • Cannes Lions, VivaTech, Shoptalk appearances → braze.com/events

Calls to Action

  • Subscribe on Spotify Podcasts & leave a ★★★★★ review — it fuels future deep-dive episodes.

  • Share your biggest customer-engagement hurdle via voice message at retailpodcast.fm/voice — we may solve it on air.

Estimated reading time: 4 min.

  continue reading

115 episodes

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