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AI-Powered Retail Engagement: How Braze Unlocks Zero-Party Data & Omnichannel Loyalty
Manage episode 489240050 series 2814928
Braze’s Global Senior Director of Strategic Partnerships, James Herridge-Leng, lays out a blueprint for retailers who refuse to be trapped by channel silos or third-party walled gardens. Expect hard numbers: a 200 % jump in ROAS, email open rates doubling when WhatsApp joins the mix, and loyalty lift when zero-party data fuels real-time journeys.
Key Topics
Composable vs monolithic engagement stacks
Zero- vs first- vs third-party data: what drives lifetime value
Privacy-by-design and GDPR compliance without paralysis
AI orchestration that tunes channel, content, and cadence per user
Future retail ecosystems: planning law shifts, retail-media in-store, and AI-driven associate tools
Guest Bio
James Herridge-Leng spent two decades scaling tech giants before steering Braze’s global partnerships. He helped brands like Deliveroo, ASOS, and Estée Lauder turn data into moments that matter.
Resources & Links
Braze Customer Engagement Platform → braze.com
2025 Consumer Engagement Review → braze.com/research
Cannes Lions, VivaTech, Shoptalk appearances → braze.com/events
Calls to Action
Subscribe on Spotify Podcasts & leave a ★★★★★ review — it fuels future deep-dive episodes.
Share your biggest customer-engagement hurdle via voice message at retailpodcast.fm/voice — we may solve it on air.
Estimated reading time: 4 min.
115 episodes
Manage episode 489240050 series 2814928
Braze’s Global Senior Director of Strategic Partnerships, James Herridge-Leng, lays out a blueprint for retailers who refuse to be trapped by channel silos or third-party walled gardens. Expect hard numbers: a 200 % jump in ROAS, email open rates doubling when WhatsApp joins the mix, and loyalty lift when zero-party data fuels real-time journeys.
Key Topics
Composable vs monolithic engagement stacks
Zero- vs first- vs third-party data: what drives lifetime value
Privacy-by-design and GDPR compliance without paralysis
AI orchestration that tunes channel, content, and cadence per user
Future retail ecosystems: planning law shifts, retail-media in-store, and AI-driven associate tools
Guest Bio
James Herridge-Leng spent two decades scaling tech giants before steering Braze’s global partnerships. He helped brands like Deliveroo, ASOS, and Estée Lauder turn data into moments that matter.
Resources & Links
Braze Customer Engagement Platform → braze.com
2025 Consumer Engagement Review → braze.com/research
Cannes Lions, VivaTech, Shoptalk appearances → braze.com/events
Calls to Action
Subscribe on Spotify Podcasts & leave a ★★★★★ review — it fuels future deep-dive episodes.
Share your biggest customer-engagement hurdle via voice message at retailpodcast.fm/voice — we may solve it on air.
Estimated reading time: 4 min.
115 episodes
All episodes
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