TRP 215: Creating an X-Factor to 10X your competition with David Greer

The Rainmaking Podcast

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In this episode of The Rainmaking Podcast, host Scott Love speaks with David Greer, entrepreneur, coach, and author of Wind in Your Sails, about how professionals can 10X their business development efforts by identifying and leveraging industry secrets. David explains that standing out in a competitive market requires more than just being slightly better than the competition—it requires a transformational approach that makes switching to your services a no-brainer for clients. He emphasizes that professionals must examine their entire business development process, from first client interaction to service delivery, to uncover hidden opportunities for differentiation and value creation.

Key topics include how to identify and expose industry secrets—the inefficiencies or weaknesses competitors don’t want clients to see—and how to build a strategy that makes your offering significantly better than alternatives. David shares real-world examples of companies that achieved a 10X competitive advantage, from improving responsiveness and service delivery to leveraging technology for instant results. He also discusses how professionals can break free from industry norms, develop unique client experiences, and implement small strategic changes that lead to exponential business growth. This episode provides practical strategies for professionals looking to rethink their approach, create standout client experiences, and maximize their impact in the market.

Visit: https://therainmakingpodcast.com/

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While still in university getting his degree in computer science, David joined Robelle Solutions Technology as the first employee after the founders. After joining Robelle, he got permission from his 4th year professors to take a week off so he could fly to an international conference to give his first ever technical presentation.

During David’s tenure as co-owner and President of Robelle, he traveled the world giving a new presentation every year, building Robelle into the world’s leading provider of HP 3000 solutions. He is a co-author of The IMAGE/3000 Handbook, the reference work for the HP 3000 IMAGE database management system.

After leaving Robelle, David has been an angel investor, director, and senior executive to numerous companies always working 1-on-1 with entrepreneurs to grow their business. In 2015, he became an entrepreneurial coach and launched his book Wind In Your Sails: Vital Strategies to Accelerate Your Entrepreneurial Growth. Spend one hour reading Wind In Your Sails, attend a one hour talk with him, or get one hour of 1-to-1 coaching and you will have 3 concrete action items that will shift and accelerate your business within 90 days.

In his spare time, David enjoys the beauty, water, and mountains of the Vancouver area, while taking occasional adventure breaks with his wife, Karalee. David and Karalee are committed to their three children, spending time supporting them in the many and varied activities they are involved with, including skiing together as a family in Whistler.

When not writing books, coaching, or speaking, you might find David hiking, skiing, or sailing across oceans.

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This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:

https://www.leopardsolutions.com/index.php/request-a-demo/

Links:

https://coachdjgreer.com/

https://www.linkedin.com/in/davidgreer/

Buy David’s book here:

Wind In Your Sails: Vital Strategies That Accelerate Your Entrepreneurial Growth

https://www.amazon.com/WIND-YOUR-SAILS-Strategies-Entrepreneurial-ebook/dp/B00TRPZW3O/

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