Insights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
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Professionalservices Podcasts
The Rainmaking Podcast will help you to get more business, better business, and all the business from your clients. This podcast is for professional services firms, law firms, and professional sales people. Discover the secrets of the world's leading experts in client development, business development, sales, closing, prospecting, networking, negotiation, influence, motivation, and achievement. www.therainmakingpodcast.com
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Kat Leitner & Ashleigh Metherall zero-in on the day-to-day challenges and opportunities facing small to mid-sized business owners when the reality is, no two days are the same!
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TRP 278: Finding Focus in a Crowded Space with Cheri Quinn
25:48
25:48
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25:48In this episode of The Rainmaking Podcast, Scott Love welcomes brand strategist Cheri Quinn, Director of Brand Strategy at Mercury Creative Group, to discuss “Finding Focus in a Crowded Space.” Cheri explains that today’s marketplace is more crowded than ever—not just because of competition, but because clients are constantly flooded with informati…
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TRP 277: [Legal] Overcoming Pitfalls to Becoming a Rainmaker with Rudhir Krishtel
26:42
26:42
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26:42In this episode of The Rainmaking Podcast, Scott Love welcomes back Rudhir “Rudi” Krishtel, former patent litigation partner at Fish & Richardson, former senior patent counsel at Apple, and now executive coach and founder of Krishtel. Rudi discusses “Overcoming Pitfalls to Becoming a Rainmaker” and shares practical insights on how lawyers can shift…
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Crossover! What AEC Marketers Can Learn From Taylor Swift feat. Keelin Cox
37:58
37:58
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37:58Whether you're a Swiftie or not, Taylor Swift's influence on global spending and the marketing strategies behind her success are impossible to ignore. In this episode, Deirdre Booth and I explore how AEC firms can draw inspiration from Taylor Swift's innovative marketing tactics to create their own opportunities for growth.…
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TRP 276: The Referable Client Experience with Stacey Brown Randall
25:47
25:47
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25:47In this episode of The Rainmaking Podcast, Scott Love welcomes back Stacey Brown Randall, author of The Referable Client Experience: A Proven Method to Generate Referrals Without Asking. Stacey shares her science-based framework for creating client experiences that naturally generate referrals—without the awkwardness of asking. She explains that cl…
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TRP 275: Growing Key Clients: The Low-Hanging Fruit of BD with Kevin Wheeler
26:33
26:33
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26:33In this episode of The Rainmaking Podcast, Scott Love welcomes back Kevin Wheeler, a seasoned business development consultant with over 30 years of experience advising law and professional services firms on strategy, marketing, and client growth. Together, they explore “Growing Key Clients: The Low-Hanging Fruit of Business Development.” Kevin expl…
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AEC marketing and business development are changing fast. In this episode, Deirdre Booth talks with Scott Butcher of Stambaugh Ness about what is reshaping the work today and what leaders need next. They cover the talent crunch, the "missing middle," and why environmental scanning belongs in every plan. They discuss practical uses of AI, how early …
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TRP 274: The Perfectionist Paradox with Jordana Confino
30:25
30:25
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30:25In this episode of The Rainmaking Podcast, Scott Love welcomes Jordana Confino, founder of JC Coaching and Consulting and author of the blog Chronicles of a Recovering Type A+ Perfectionist, to explore “The Perfectionist Paradox.” Jordana explains that perfectionism is not about high standards—it’s a fear- and shame-based mindset driven by self-dou…
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TRP 273: [Legal] Launching as a Lateral – Business development techniques to help laterals thrive in their new firms with David Freeman
29:02
29:02
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29:02By Scott Love
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TRP 272: A Systematic Approach to Negotiation with Jim Camp, Jr.
35:47
35:47
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35:47In this episode of The Rainmaking Podcast, Scott Love interviews Jim Camp Jr., retired Air Force Major General, author of Lead From No, and principal at the Camp Negotiation Institute. Jim shares his systematic approach to negotiation, which combines mindset, structure, and behavior to help professionals achieve stronger outcomes without unnecessar…
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TRP 271: [Legal] Rainmakers without Umbrellas with Randy Peck and Jordan Peck
24:00
24:00
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24:00In this legal-focused edition of The Rainmaking Podcast, Scott Love speaks with Randy Peck (CEO) and Jordan Peck (VP of Business Development) of Peck Financial about the crucial but often overlooked issue of partner benefits during law firm transitions. Under the theme “Rainmakers Without Umbrellas”, they discuss how many high-earning partners negl…
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The Business of Client Experience with Tim Asimos
1:02:07
1:02:07
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1:02:07Client experience is more than good service. In this episode of the PSM Show, Damion Morris and Deirdre Booth talk with Tim Amos, CPSM and Head of Growth at Client Savvy, about how AEC firms can design and manage client experiences that create measurable business results. Tim shares his journey from in-house marketing to leading CX strategy and exp…
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TRP 270: The Shifting Landscape of LinkedIn with Kait LeDonne
27:15
27:15
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27:15In this episode of The Rainmaking Podcast, Scott Love speaks with social media strategist and LinkedIn expert Kait LeDonne about the shifting landscape of LinkedIn. Kait traces how the platform has evolved—from being a digital résumé hub to today’s creator-driven space optimized for knowledge and advice. She explains why vulnerability posts surged …
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TRP 269: Blind Spots of Rainmakers with Gavin Sharpe
29:12
29:12
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29:12In this episode of The Rainmaking Podcast, Scott Love interviews Gavin Sharpe, former lawyer, global legal search firm CEO, and now performance and leadership coach, to discuss the blind spots of rainmakers. Gavin explains that blind spots are unconscious behaviors others see but we often miss—like interrupting, failing to delegate, or hiding vulne…
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TRP 268: [Legal] Why Compensation Matters with Camille Stell
26:54
26:54
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26:54In this legal-focused edition of The Rainmaking Podcast, Scott Love speaks with Camille Stell, co-author of Respect: Insights to Attorney Compensation Plans. Together, they explore why compensation is more than just numbers—it’s about respect, transparency, and culture. Camille explains how lawyers often interpret pay as a measure of personal value…
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TRP 267: The Aversion to Selling with Sue Heilbronner
25:33
25:33
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25:33In this episode of The Rainmaking Podcast, Scott Love interviews Sue Heilbronner, executive coach, speaker, and author of Never Ask for the Sale: Supercharge Your Business with the Power of Passionate Ambivalence. Sue explains why many professional services providers resist selling themselves and how to shift that mindset by embracing authenticity …
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TRP 266: Leveraging Conferences for Rainmakers with Patrick Morin
28:07
28:07
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28:07In this episode of The Rainmaking Podcast, Scott Love sits down with Patrick Morin, CEO of Transact Capital, to discuss how rainmakers can maximize their time at conferences. Patrick shares proven strategies that have generated millions in business, from doing research and segmenting attendees before arrival, to positioning yourself in the right pl…
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In this episode of The PSM Show, co-host Damion Morris welcomes Allison Tivnon, strategic advisor, author, and City Councilor for Beaverton, Oregon. Allison has spent nearly two decades guiding AEC firms through the complexities of marketing, planning, and leadership. Damion and Allison explore why so many strategic plans lose momentum after the re…
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TRP 265: Process Improvement to Boost Rainmaking Skills with Catherine MacDonagh
27:57
27:57
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27:57In this episode of The Rainmaking Podcast, Scott Love interviews Catherine MacDonagh, a legal industry consultant and author of Lean Six Sigma for Law. Catherine explains how process improvement—defined as analyzing and refining repeatable, describable steps to achieve better outcomes—can significantly enhance client service, profitability, and rai…
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TRP 264: Rainmaking Through Engaging Webinars with Jeff Brandeis
25:10
25:10
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25:10In this episode of The Rainmaking Podcast, Scott Love speaks with Jeff Brandeis about how professionals can use webinars as a powerful tool for rainmaking. Jeff explains that too many webinars fall flat because they are one-sided PowerPoint presentations that disengage audiences. Instead, he emphasizes creating interactive experiences—adding music,…
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TRP 263: Introverted Rainmakers with Walt Crosby
26:16
26:16
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26:16In this episode of The Rainmaking Podcast, Scott Love interviews sales performance expert and coach Walt Crosby about how introverts can excel in business development. Walt explains why introverts often have an advantage: their natural tendency toward active listening allows them to truly understand client needs, peel back the layers to uncover the…
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This week on the PSM Show, we're bringing back one of our most impactful episodes while Deirdre and Damion are out at Amplify AEC. Whether you lead interview prep or support it behind the scenes, this episode offers a powerful mindset shift: coaching is not about directing or fixing. It's about creating emotional safety and helping people shine und…
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TRP 262: How to Avoid Pitfalls of Client Development with Troy Korsgaden
25:43
25:43
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25:43In this episode of The Rainmaking Podcast, host Scott Love speaks with Troy Korsgaden, insurance industry consultant and business development expert, about how professionals can avoid common pitfalls in client development. Troy emphasizes that the biggest mistake professionals make is failing to be intentional. He shares how building habits—like st…
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TRP 261: [Legal] Business Development Is Career Development with Lana Manganiello
23:35
23:35
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23:35In this Legal Tuesday episode of The Rainmaking Podcast, host Scott Love speaks with Lana Manganiello, law firm growth leader, business development coach, and lateral integration strategist, about why business development is career development. Lana explains that the skills and activities required to grow a book of business—building visibility, cul…
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TRP 260: How to Lead with Trust with Tony Gray
29:06
29:06
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29:06In this episode of The Rainmaking Podcast, host Scott Love speaks with Tony Gray, author of The Business Development Body of Knowledge and founder of the Global Business Development Association, about how professionals can lead with trust in business development. Tony shares a neuroscience-based model of trust built on three pillars: purpose, empat…
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TRP 259: [Legal] Think like a lawyer: Act like an Entrepreneur with Steve Seckler
25:30
25:30
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25:30In this Legal Tuesday episode of The Rainmaking Podcast, host Scott Love speaks with Steve Seckler, attorney coach and author of Think Like a Lawyer, Act Like an Entrepreneur. Steve shares how lawyers can overcome their aversion to selling by reframing business development as an authentic, relationship-based activity. Drawing from his own journey a…
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Deirdre and Damion are both gearing up for SMPS Amplify, and with Damion serving as one of this year's conference chairs, we're giving them a little breathing room this week. In the meantime, we're bringing back a listener favorite: "Finding Your Why & Trusting the Process: Rethinking Goals." Originally released in February, it's one of our top-per…
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TRP 258: Researching the Competition with Andy Buyting
25:52
25:52
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25:52In this episode of The Rainmaking Podcast, Scott Love speaks with Andy Buyting, author of Double Sales, Zero Salespeople, about how professionals in service industries can gain a competitive edge by strategically researching the competition. Andy breaks down a detailed, data-driven approach using platforms like SEMrush to analyze traffic sources, k…
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TRP 257: Laser Focus for Strong Business Development with Neil Barrow
25:20
25:20
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25:20In this episode of The Rainmaking Podcast, host Scott Love speaks with Neil Barrow, a business development consultant for professional services firms, about how partners can generate more revenue through laser-focused relationship-building. Neil challenges the common notion that business development requires chasing every shiny new tool or tactic. …
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TRP 256: High Performance with Good Health Habits with Dr. Megan Lyons
26:11
26:11
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26:11In this episode of The Rainmaking Podcast, host Scott Love speaks with Dr. Megan Lyons—Harvard grad, former consultant, and board-certified clinical nutritionist—about how high-performing professionals can optimize their health without sacrificing productivity. Dr. Lyons shares that the goal isn’t perfection, but performance with minimal health com…
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TRP 255: [Legal] Building a Thriving Culture in a Law Firm with Nicole Kosoff
22:35
22:35
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22:35In this Legal Tuesday episode of The Rainmaking Podcast, host Scott Love speaks with Nicole Kosoff, culture leader at a prominent Los Angeles law firm, about how intentional, values-based culture can be a firm’s greatest tool for retention, productivity, and engagement. Nicole defines culture as the unique personality of a firm shaped by its values…
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Your firm's site greets visitors long before a proposal or a handshake. In this episode of the PSM Show, co-hosts Damion Morris and Deirdre Booth sit down with content strategist and copywriter Ben Culbreath to unpack what your homepage is really saying—and why that message may be turning prospects or future hires away. Ben shares field-tested ways…
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TRP 254: Strategic Alliance Partnerships for Rainmakers with Scott Love
12:29
12:29
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12:29In this special solo episode of The Rainmaking Podcast, host Scott Love shares a timely message on building strategic alliance partnerships—perfectly aligned with the values celebrated during the Fourth of July. Scott distinguishes these partnerships from simple referral relationships by defining them as intentional, mutually beneficial collaborati…
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TRP 253: Maximizing Profit Per Client with Raul Hernandez Ochoa
24:04
24:04
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24:04In this episode of The Rainmaking Podcast, Scott Love interviews Raul Hernandez Ochoa, a consultant who helps founders and service-based business owners scale profitably while maintaining a healthy work-life balance. Raul shares a powerful framework for maximizing profit per client by rethinking how services are sold, presented, and delivered. He e…
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TRP 252: [Legal] Avoiding Landmines in Lateral Partner Moves with Hilary Gerzhoy
38:57
38:57
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38:57In this inaugural “Legal Tuesday” edition of The Rainmaking Podcast, Scott Love introduces a new series focused specifically on legal professionals, offering expert insight for lawyers navigating complex transitions. Scott speaks with Hilary Gerzhoy, a seasoned ethics lawyer and thought leader on professional responsibility, who shares valuable gui…
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The Practice of Presence: Leadership That Sticks
40:31
40:31
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40:31Executive presence might sound like a buzzword, but in this episode of the PSM Show, Damion Morris and Deirdre Booth get to the heart of what it really means. They break it down into practical, learnable elements: composure, communication, and appearance. Through honest conversation and real examples, they show how presence is not about being polis…
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TRP 251: The Power of Follow Up for Rainmakers with Jason Levin
27:42
27:42
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27:42In this episode of The Rainmaking Podcast, host Scott Love speaks with Jason Levin, business development coach and author of Relationships to Infinity: The Art and Science of Keeping in Touch. The conversation explores the critical role of follow-up in building a sustainable legal practice. Jason outlines how many law firm partners approach client …
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TRP 250: Reinventing Oneself as a Rainmaker with Heidi Brown
23:30
23:30
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23:30In this milestone 250th episode, Scott Love welcomes back Professor Heidi Brown for a candid conversation on the theme of reinvention. Heidi shares her personal journey of navigating multiple career shifts—from practicing attorney to academic and author—and how those transitions required introspection, courage, and authenticity. Drawing from her ex…
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Award-Winning Leadership: Building Influence Without Losing Yourself
42:06
42:06
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42:06What does it take to lead with purpose, authenticity, and impact in the AEC industry? In this special episode of The PSM Show, co-host Damien Morris reflects on receiving the 2025 Leonardo Award from SMPS Los Angeles—a prestigious honor recognizing a career built on vision, creativity, and service. Joined by co-host Deirdre Booth, Damien shares the…
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TRP 249: Delegating for Rainmakers with Sarah Tetlow
28:25
28:25
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28:25In Episode 249 of The Rainmaking Podcast, Scott Love welcomes back productivity strategist and international speaker Sarah Tetlow to discuss the power of effective delegation for rainmakers. Sarah introduces her TORQUE model—Trust, Organized, Repetition, Quality, Understanding, and Eliminate control—as a strategic framework for lawyers and professi…
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TRP 248: Rainmaking on LinkedIn with Justin Nassiri
27:37
27:37
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27:37In this episode of The Rainmaking Podcast, host Scott Love speaks with Justin Nassiri, founder of Executive Presence, about how professionals can use LinkedIn as a high-leverage platform for building relationships and generating new business. Drawing from his experience helping executives create authentic, effective content, Justin explains that Li…
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Mindset Shifts: From Marketing Manager to CMO
55:14
55:14
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55:14What does it take to move from marketing manager to CMO in the AEC industry? In this episode, we talk with Jennifer Haferbecker, founder of On Your Market Set Go, about the mindset shifts, strategic thinking, and evolving expectations that shape today's marketing leaders. Jennifer shares how marketing teams can support firm growth, influence busine…
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TRP 247: The Activator Advantage: What Today’s Rainmakers do Differently with Matt Dixon
30:38
30:38
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30:38In this episode of The Rainmaking Podcast, host Scott Love speaks with Matt Dixon—bestselling author of The Challenger Sale and The Jolt Effect—about his latest research and book, The Activator Advantage: What Today’s Rainmakers Do Differently. Based on data from the Rainmaker Genome Project, Matt introduces five rainmaker profiles, highlighting th…
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TRP 246: Lessons Learned From Rainmakers with Steve Fretzin
25:52
25:52
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25:52In this episode of The Rainmaking Podcast, host Scott Love speaks with returning guest Steve Fretzin—legal business development coach, author, and host of Be That Lawyer—about the core lessons shared in his new book, Be That Lawyer. Steve explains why the book begins with mindfulness and time mastery, stressing that business development success sta…
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Career Anthropology and the Stories We Tell Ourselves
1:09:11
1:09:11
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1:09:11What if your biggest career breakthrough isn't about a title or a checklist, but about learning to observe and adapt? In this episode, we talk with Joanna Kozłowski, strategist, coach, and founder of Resolute Consulting, about how to take charge of your own growth—even when no one's handing you the playbook. Joanna shares what it means to become an…
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TRP 245: The Vision of a Rainmaker with Barbara Koenen-Geerdink
21:33
21:33
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21:33In this episode of The Rainmaking Podcast, host Scott Love speaks with Barbara Koenen-Geerdink, former CMO of the largest law firm in the Middle East and co-founder of Boost, about the mindset and vision necessary to become a successful rainmaker. Barbara emphasizes that building a book of business is a long-term journey, best started early in one’…
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TRP 244: Tips For Making a Pitch with Scott Love
13:56
13:56
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13:56In this solo episode of The Rainmaking Podcast, host Scott Love shares a tactical framework for creating a powerful client pitch by focusing on what truly sets you apart. Drawing from his own experiences in legal recruiting and professional speaking, Scott introduces his “1-3-5” model: one distinct differentiator, three unique attributes, and five …
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Coaching the Coaches: Building Confidence Part 2
43:38
43:38
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43:38Coaching a team for interviews is about more than polishing presentations. It is about protecting confidence, creating emotional safety, and helping people show up as the best version of themselves. In this episode, Deirdre Booth and Damien Morris dive into how to coach the coaches by training leaders to give feedback that grows people instead of t…
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TRP 243: Image-Building for Rainmakers with Lee Heyward
23:17
23:17
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23:17In this episode of The Rainmaking Podcast, host Scott Love speaks with Lee Heyward, brand strategist and founder of The Prosperous Image, about how law firm leaders can align their external image with their internal values to attract the right clients and create stronger teams. Lee outlines her “Image Mastery System,” which includes five core eleme…
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TRP 242: The Business Development Positioning with Bob Wiesner
26:20
26:20
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26:20In this episode of The Rainmaking Podcast, host Scott Love speaks with Bob Wiesner—author of Winning is Better and partner at The Artemis Partnership—about how professionals can use strategic business development positioning to win more consistently. Known as “The Pitch Doctor,” Bob breaks down his five-part framework for effective positioning: def…
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Winning the Room: Interview Coaching That Connects
1:07:14
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1:07:14Let's get real—shortlist interviews are high-pressure, high-stakes moments where everything you've built—your strategy, story, and team—comes down to one shot. In this episode, Damion Morris and Deirdre Booth unpack what it really takes to show up in the room and deliver. This isn't a conversation about perfect slide decks or canned responses. It's…
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