The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Content provided by Scott Love. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Love or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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TRP 201: Leveraging Buyer Personas to Better Influence Buying Decisions with Jim Kraus
Manage episode 422207625 series 138823
Content provided by Scott Love. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Love or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The Rainmaking Podcast, host Scott Love speaks with Jim Kraus, President of the Buyer Persona Institute, about leveraging buyer personas to better influence buying decisions. Jim explains that understanding the buyer’s journey—from the moment a prospect recognizes a need to their final purchasing decision—is essential for professionals looking to differentiate themselves, build trust, and increase sales effectiveness. He highlights that trust, not just price, is the primary factor in winning business, and that by aligning messaging with the key triggers and concerns buyers experience, professionals can position themselves as the clear choice.
Key topics include the five critical elements of a buyer’s journey: 1) Triggers that spark a need for change, 2) Key success factors buyers seek, 3) Perceived barriers that create hesitation, 4) Decision criteria that guide the selection process, and 5) The buyer’s full decision-making journey. Jim shares how professionals can conduct interviews with recent buyers to uncover these insights and then map them to their firm’s strengths to craft a compelling, differentiated value proposition. He also discusses how professionals can refine their business development approach using buyer persona research, ensuring they engage prospects in a way that resonates with their needs and concerns. This episode provides practical strategies for professionals looking to improve sales effectiveness by deeply understanding what drives their clients' purchasing decisions.
Visit: https://therainmakingpodcast.com/
----------------------------------------
Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights.
BPI’s buyer persona research and workshop methodologies have become the gold standard for thousands of marketers in hundreds of companies worldwide that rely on these studies to reveal everything a prospective buyer needs to know and experience to have confidence in their solution. Marketers use these insights to develop strategies and messaging that drive more leads, improve conversion rates, and helps sales hit their numbers.
In addition to his work at BPI, Jim is an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book Buyer Personas with BPI’s founder, Adele Revella. He also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly.
Outside of work, Jim enjoys travel, reading, sports, and spending time with his family.
----------------------------------------
This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:
https://www.leopardsolutions.com/index.php/request-a-demo/
Links:
Learn more about your ad choices. Visit megaphone.fm/adchoices
281 episodes
Share
Manage episode 422207625 series 138823
Content provided by Scott Love. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Scott Love or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode of The Rainmaking Podcast, host Scott Love speaks with Jim Kraus, President of the Buyer Persona Institute, about leveraging buyer personas to better influence buying decisions. Jim explains that understanding the buyer’s journey—from the moment a prospect recognizes a need to their final purchasing decision—is essential for professionals looking to differentiate themselves, build trust, and increase sales effectiveness. He highlights that trust, not just price, is the primary factor in winning business, and that by aligning messaging with the key triggers and concerns buyers experience, professionals can position themselves as the clear choice.
Key topics include the five critical elements of a buyer’s journey: 1) Triggers that spark a need for change, 2) Key success factors buyers seek, 3) Perceived barriers that create hesitation, 4) Decision criteria that guide the selection process, and 5) The buyer’s full decision-making journey. Jim shares how professionals can conduct interviews with recent buyers to uncover these insights and then map them to their firm’s strengths to craft a compelling, differentiated value proposition. He also discusses how professionals can refine their business development approach using buyer persona research, ensuring they engage prospects in a way that resonates with their needs and concerns. This episode provides practical strategies for professionals looking to improve sales effectiveness by deeply understanding what drives their clients' purchasing decisions.
Visit: https://therainmakingpodcast.com/
----------------------------------------
Jim is the President of Buyer Persona Institute (BPI) and a leading authority on buyer personas and buying insights.
BPI’s buyer persona research and workshop methodologies have become the gold standard for thousands of marketers in hundreds of companies worldwide that rely on these studies to reveal everything a prospective buyer needs to know and experience to have confidence in their solution. Marketers use these insights to develop strategies and messaging that drive more leads, improve conversion rates, and helps sales hit their numbers.
In addition to his work at BPI, Jim is an avid blogger, author of the Buyer Persona Buzz newsletter, and is currently working on a second edition of the book Buyer Personas with BPI’s founder, Adele Revella. He also frequently speaks at events and podcasts to advance the thinking around buyer personas and buying insights more broadly.
Outside of work, Jim enjoys travel, reading, sports, and spending time with his family.
----------------------------------------
This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link:
https://www.leopardsolutions.com/index.php/request-a-demo/
Links:
Learn more about your ad choices. Visit megaphone.fm/adchoices
281 episodes
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Similar to The Rainmaking Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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continue reading
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Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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continue reading
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