Every marketer’s had a moment they wish they’d said less.

You’re trying to be transparent. Clear. Accountable.

But sometimes, transparency backfires; especially when it gives stakeholders the wrong frame to judge your work.

In this episode, Jack shares a short story about a well-meaning update that led to weeks of misaligned expectations. And the simple language shift that Jack now uses to avoid the same trap.

Jack will discuss:

• Why quantifying performance can invite binary thinking
• How to reframe results around resource allocation
• When transparency helps, and when it harms
• What to say when someone wants “more” with no extra budget
• How to keep control of the narrative without sounding defensive

Whether you’re managing a demanding CEO or a curious stakeholder, this one’s about protecting your team’s focus.....and your own credibility.

This episode was hosted by:
Jack Ferguson - Host of The Push and Brand Strategist
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