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Content provided by Jack Ferguson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jack Ferguson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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S3 E37: Proving Brand Drives Growth: Metrics That Change Minds (with Chanel Clark)

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Manage episode 493234763 series 2812661
Content provided by Jack Ferguson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jack Ferguson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Jack sits down with Chanel Clark to unpack a rare achievement in modern marketing: proving that brand drives real business outcomes.

Listen in and hear how:
– Chanel increased brand awareness for a FMCG company by 12% in 9 months
– Chanel ran one campaign so effectively, the brand tracking platform thought the data was broken
– To use sentiment tracking to identify (and fix) major messaging gaps.
– To use a “cinema pre-release” analogy to help non-marketers understand the concept of brand.

– To leverage Zoom recordings of customer calls to win internal buy-in and sidestep opinion wars.

– B2B brands can get fast, low-cost brand data.

– To translate fluffy brand metrics into business outcomes stakeholders actually care about.

– To make brand performance measurable, even for early-stage or challenger brands.

If you’ve ever struggled to prove a brand is doing more than “just building vibes,” this episode gives you the language, structure, and story to change the conversation.

This episode was co-hosted by:
Brand Strategist
Jack Ferguson
And
Founder of The Marketing Club and Independent Consultant
Chanel Clark
Find Jack on LinkedIn here:
Jack Ferguson | LinkedIn

Find Chanel on LinkedIn here: Chanel Clark | LinkedIn

Follow The Push on LinkedIn here: The Push: Overview | LinkedIn

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast

Visit Jack’s personal website here: https://jackferguson.co/

Visit Chanel’s website here: Chanel Clark - Marketing Consultant
Visit The Marketing Club’s website here: The Marketing Club
Follow The Marketing Club on Instagram: Instagram
Follow The Marketing Club on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz

  continue reading

90 episodes

Artwork
iconShare
 
Manage episode 493234763 series 2812661
Content provided by Jack Ferguson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jack Ferguson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, Jack sits down with Chanel Clark to unpack a rare achievement in modern marketing: proving that brand drives real business outcomes.

Listen in and hear how:
– Chanel increased brand awareness for a FMCG company by 12% in 9 months
– Chanel ran one campaign so effectively, the brand tracking platform thought the data was broken
– To use sentiment tracking to identify (and fix) major messaging gaps.
– To use a “cinema pre-release” analogy to help non-marketers understand the concept of brand.

– To leverage Zoom recordings of customer calls to win internal buy-in and sidestep opinion wars.

– B2B brands can get fast, low-cost brand data.

– To translate fluffy brand metrics into business outcomes stakeholders actually care about.

– To make brand performance measurable, even for early-stage or challenger brands.

If you’ve ever struggled to prove a brand is doing more than “just building vibes,” this episode gives you the language, structure, and story to change the conversation.

This episode was co-hosted by:
Brand Strategist
Jack Ferguson
And
Founder of The Marketing Club and Independent Consultant
Chanel Clark
Find Jack on LinkedIn here:
Jack Ferguson | LinkedIn

Find Chanel on LinkedIn here: Chanel Clark | LinkedIn

Follow The Push on LinkedIn here: The Push: Overview | LinkedIn

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast

Visit Jack’s personal website here: https://jackferguson.co/

Visit Chanel’s website here: Chanel Clark - Marketing Consultant
Visit The Marketing Club’s website here: The Marketing Club
Follow The Marketing Club on Instagram: Instagram
Follow The Marketing Club on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz

  continue reading

90 episodes

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