S3 E37: Proving Brand Drives Growth: Metrics That Change Minds (with Chanel Clark)
Manage episode 493234763 series 2812661
In this episode, Jack sits down with Chanel Clark to unpack a rare achievement in modern marketing: proving that brand drives real business outcomes.
Listen in and hear how:
– Chanel increased brand awareness for a FMCG company by 12% in 9 months
– Chanel ran one campaign so effectively, the brand tracking platform thought the data was broken
– To use sentiment tracking to identify (and fix) major messaging gaps.
– To use a “cinema pre-release” analogy to help non-marketers understand the concept of brand.
– To leverage Zoom recordings of customer calls to win internal buy-in and sidestep opinion wars.
– B2B brands can get fast, low-cost brand data.
– To translate fluffy brand metrics into business outcomes stakeholders actually care about.
– To make brand performance measurable, even for early-stage or challenger brands.
If you’ve ever struggled to prove a brand is doing more than “just building vibes,” this episode gives you the language, structure, and story to change the conversation.
This episode was co-hosted by:
Brand Strategist Jack Ferguson
And
Founder of The Marketing Club and Independent Consultant Chanel Clark
Find Jack on LinkedIn here: Jack Ferguson | LinkedIn
Find Chanel on LinkedIn here: Chanel Clark | LinkedIn
Follow The Push on LinkedIn here: The Push: Overview | LinkedIn
Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok
Follow The Push on Instagram here: Instagram
Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast
Visit Jack’s personal website here: https://jackferguson.co/
Visit Chanel’s website here: Chanel Clark - Marketing Consultant
Visit The Marketing Club’s website here: The Marketing Club
Follow The Marketing Club on Instagram: Instagram
Follow The Marketing Club on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz
90 episodes