In this episode, Jack sits down with Chanel Clark to unpack a rare achievement in modern marketing: proving that brand drives real business outcomes.

Listen in and hear how:
– Chanel increased brand awareness for a FMCG company by 12% in 9 months
– Chanel ran one campaign so effectively, the brand tracking platform thought the data was broken
– To use sentiment tracking to identify (and fix) major messaging gaps.
– To use a “cinema pre-release” analogy to help non-marketers understand the concept of brand.

– To leverage Zoom recordings of customer calls to win internal buy-in and sidestep opinion wars.

– B2B brands can get fast, low-cost brand data.

– To translate fluffy brand metrics into business outcomes stakeholders actually care about.

– To make brand performance measurable, even for early-stage or challenger brands.

If you’ve ever struggled to prove a brand is doing more than “just building vibes,” this episode gives you the language, structure, and story to change the conversation.

This episode was co-hosted by:
Brand Strategist Jack Ferguson
And
Founder of The Marketing Club and Independent Consultant Chanel Clark
Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Chanel on LinkedIn here: Chanel Clark | LinkedIn

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Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast

Visit Jack’s personal website here: https://jackferguson.co/

Visit Chanel’s website here: Chanel Clark - Marketing Consultant
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Follow The Marketing Club on Linkedin: https://www.linkedin.com/company/the-marketing-club-au-nz