In this episode, Jack Ferguson and Gerard Doyle break down how marketing agency pitches really work, revealing the hidden costs, internal strain, and showmanship that often wins business, regardless of the agency’s ability to deliver.

Listen in and hear how:

• Gerard used cellophane glasses, laser-cut covers, and a 22-year-old grad to win over Coca-Cola executives.
• An H&M global pitch left an agency office bearing $50,000 in unrecoverable costs.
• A baby sock accidentally pulled out during a pitch nearly derailed a million-dollar opportunity.
• Too many agencies are spending tens of thousands preparing for pitches they'll likely never win.
• The traditional pitching model forces agencies to create elaborate "performances" that don't reflect quality of work.
• A fundamentally broken system causes excessive mental and emotional strain when pitching for clients.

Gerard shares insider stories from his 25 years of agency experience, revealing the true cost of winning, and losing, high-stakes marketing pitches.

This episode was co-hosted by:
Brand Strategist Jack Ferguson
And
Fractal Agency Owner Gerard Doyle
Find Jack on LinkedIn here: Jack Ferguson | LinkedIn

Find Gerard on LinkedIn here: Gerard Doyle | LinkedIn

Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush

Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok

Follow The Push on Instagram here: Instagram

Visit The Push website here: Marketing scenarios. Relatable problems. Practical solutions. | The Push Podcast

Visit Jack’s personal website here: Jack Ferguson — Brand Strategist

Visit Gerard’s website here: The Startup Marketing Agency for Founders and Entrepreneurs – Helping Entrepreneurs find customers for their amazing services and inspiring solutions