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What we can learn from "fake" influencers

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Manage episode 489163956 series 3241047
Content provided by ThePublicRelationsPodcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ThePublicRelationsPodcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We all know influencers are curating their lives — yet we still buy what they recommend.

Why does that emotional trust stick, even when it’s fake?

In this episode, I unpack a conversation I had with university students about influencer culture, social capital, and what it reveals about how consumers make decisions.

Are you giving people a story worth believing in?

If you would like to discuss any of these ideas, just reach out to me on LinkedIn. Details in the episode.

  continue reading

168 episodes

Artwork
iconShare
 
Manage episode 489163956 series 3241047
Content provided by ThePublicRelationsPodcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ThePublicRelationsPodcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

We all know influencers are curating their lives — yet we still buy what they recommend.

Why does that emotional trust stick, even when it’s fake?

In this episode, I unpack a conversation I had with university students about influencer culture, social capital, and what it reveals about how consumers make decisions.

Are you giving people a story worth believing in?

If you would like to discuss any of these ideas, just reach out to me on LinkedIn. Details in the episode.

  continue reading

168 episodes

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