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What we can learn from "fake" influencers
Manage episode 489163956 series 3241047
We all know influencers are curating their lives — yet we still buy what they recommend.
Why does that emotional trust stick, even when it’s fake?
In this episode, I unpack a conversation I had with university students about influencer culture, social capital, and what it reveals about how consumers make decisions.
Are you giving people a story worth believing in?
If you would like to discuss any of these ideas, just reach out to me on LinkedIn. Details in the episode.
168 episodes
Manage episode 489163956 series 3241047
We all know influencers are curating their lives — yet we still buy what they recommend.
Why does that emotional trust stick, even when it’s fake?
In this episode, I unpack a conversation I had with university students about influencer culture, social capital, and what it reveals about how consumers make decisions.
Are you giving people a story worth believing in?
If you would like to discuss any of these ideas, just reach out to me on LinkedIn. Details in the episode.
168 episodes
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