Best ThePublicRelationsPodcast Podcasts (2025)

1
Guest: PR for personal branding in books 14:23

26d ago14:23

14:23

Are you getting your "goals" wrong? In the old days of book PR, your goal was to raise awareness in order to sell copies — but not anymore. There’s a new goal. It’s the same in many sectors, where the objective has shifted but people sometimes miss the change. Kourtney Jason is from Pacific & Court in Brooklyn, USA, an agency that specialises in bo…

1
AI: The reality of AI in Public Relations – from someone building it 13:07

1M ago13:07

13:07

If you want the truth about where AI is taking PR — and what it’s already capable of today — this is the episode for you. In this episode, I talk to Jeroen Bos — a friend, technologist, and the man leading innovation at Pr.co, a well-known platform in the PR space. We talk about what Jeroen himself is trying with his team, what barriers they are co…

1
AI: The Future Belongs to Comms People Who Dare 10:39

1M ago10:39

10:39

In a world where AI can run entire campaigns, is there anything left for human PR pros to do? Yes—but only if you’re willing to operate in the grey zone. In this solo episode, I break down where AI is taking over comms—and where it can’t. This isn’t about fighting the machines; it’s about focusing on the work AI won’t touch: high-risk decisions, mo…

1
5 reasons why AI wont take you comms job... yet 12:08

2M ago12:08

12:08

"BUT! We can just get AI to do our PR and comms? We can automate it?" It's an argument being put forward by a growing number of organisations — even if no one quite knows how to do that yet. And that’s the rub. Is it actually possible? Can you get AI — or perhaps a junior plus AI — replace experienced comms pros? That was one of the big questions I…

1
INSIGHT: Why PR Still Gets Treated Like It's 1985 – and How To Fix It 14:37

2M ago14:37

14:37

Why is PR still being treated like it's 1985 – and how do you fix it? If your clients or organisation still thinks PR is just about "media coverage”, then you are not alone. It's backed up by the new PR Agency Insight Survey 2025. In this full episode below (15 mins), I'm chatting with two PR leaders from India’s independent agency scene – Komal La…

1
TIP: "We need a quote in 30 minutes, or we're dropping the story." - Kayley Hamilton 14:51

2M ago14:51

14:51

"We need a quote in 30 minutes, or we're dropping the story." The problem you have is that your client is in back-to-back meetings today. Do you tell the journalist you can't help and potentially lose a contact and possibly your client, or find another way? In this episode, award-winning former entertainment journalist turned PR agency founder Kayl…

1
Guest: How to prove the value of PR 14:59

3M ago14:59

14:59

Every PR pro knows the struggle—proving ROI. You know your work has impact, but when your boss or client asks for hard numbers, the conversation gets awkward. In this episode, we challenge the idea that PR can't demonstrate return on investment. I talk to Liz Riley from NextPR, who says they have the answer. We break down: 📊 The real way to track P…

1
AI: Sentiment analysis in 2025 - Maha Global's Darwin 14:40

3M ago14:40

14:40

PR professionals are under constant pressure to prove their value—but traditional sentiment analysis and media monitoring only scratch the surface. In this episode of The Public Relations Podcast, we dive deep into how AI is revolutionising PR measurement, helping comms teams move beyond ‘gut feeling’ to hard data that links PR efforts directly to …

1
AI: First chat with a developer for PR 4:50

3M ago4:50

4:50

A quick update as I research AI tools and their potential benefits for PR and communications professionals. I highlight the limitations of traditional 'spray and pray' tactics and emphasize the need for personalized pitches to better connect with journalists and influencers. I share insights from my conversation with developers creating tools that …

1
Technique: Using AI to pitch better 7:17

3M ago7:17

7:17

Can you get AI to take a long technical, scientific brief and use the same story to write a good pitch for a..... 1) Women's magazine 2) An online newspaper 3) AND a sports writer? I tried using ChatGPT. I pasted copies of previous articles by these people into GPT and asked it to re-pitch the technical brief in a way that would resonate with them.…

1
Question: What do you need from AI tools? 3:48

3M ago3:48

3:48

A quick question for you? What do you need from AI tools for PR and comms? What would make the difference for you? I'm talking to developers and I want you ideas to pass on to help them get it right when building tools for the industry. Let me know on LinkedIn by searching for "Richard Midson"

1
Tip: When to follow up on a pitch? 7:48

3M ago7:48

7:48

How long should you wait before following up on a pitch? Should you even follow up at all? I’m always surprised by how few people actually follow up with me—but on the flip side, some follow up way too many times on pitches that were never strong to begin with. So, how do you know if someone is actually interested? And when is the right time to cha…

1
Guest: Reach the right people, not everyone in your PR - Liz Brooks 14:59

4M ago14:59

14:59

If you want to know how to pitch to podcasts, the best way is to ask the people who do it all day long. For years, podcasting has been called "the new media," but many clients still cling to traditional outlets, struggling to see its value. The biggest mistake? Treating podcasts like mass media. Podcasting isn’t about reaching the biggest audience—…

1
Practice: Could you add some sparkle to this PR problem? 5:34

4M ago5:34

5:34

You have found yourself working for a very different sort of employer, a "conjurers and magicians" association. But they have a problem: people think of magic as just for children. They need your help to get across a new message. What are you going to do? Have a listen to the episode and decide how you would approach this problem.…

1
Guest: Predictions for In-house comms in 2025 14:58

4M ago14:58

14:58

What is the future for in house PR people in 2025? This is something I've been privately discussing on LinkedIn with Lynn Kwek from ACI in Singapore. But we thought, why don't we record a podcast episode instead? We discuss everything from AI to the importance of authentic storytelling but not just from a point of view of a list of things but how t…

1
Tip: How to better manage journalist relationships 14:48

4M ago14:48

14:48

I’ve been having some fascinating conversations recently about managing the relationship between PR professionals and journalists. These discussions have been especially relevant given the current debates in Hollywood, where legal battles between celebrities are dragging PR professionals into the spotlight. The situation raises an important questio…

1
Comms Conundrum - The Museum Crisis 6:05

5M ago6:05

6:05

Imagine you've been given a new job. You're no longer doing PR for your current place, you've been hired by a National Museum. But....there's a big problem, and people are turning to you to solve it. What are you going to do? Every week in The Public Relations Podcast newsletter, I have a comms conundrum, and I thought it would be fun to put one on…

1
Guest: Increasing the value of your PR role in 2025 14:48

5M ago14:48

14:48

I had a great chat the other day on how to raise the value of Public Relations in the eyes of clients in 2025.It was with Elie Jacobs from Purposeful Advisors, who is a fascinating contact, not the least because he started his career working for former US President Bill Clinton. One of the things he's found more recently is that instead of just tal…

1
PRBites: When the media won't cover you 14:57

5M ago14:57

14:57

If you can’t get your story into the media and don’t want to pay for ads, what *else* can you do?It's a good question, and it dominates today's episode.In short:- Just because you can't get traction doesn't mean you should give up. The solution for many people is to reframe and deliver the story in different ways:-- That includes building narrative…

1
Guest: Reach Different Audiences By Changing The Message 14:58

5M ago14:58

14:58

How do you craft messages that resonate with different audiences? Whether you're navigating the complexities of global PR campaigns or fine-tuning your outreach for niche markets, the ability to tailor your messaging is essential for success in 2025.In this episode, we’re joined by Andrew Healy from Water & Wall (waterandwall.com), a leading financ…

1
Bites: Why momentum building will be essential in 2025....and more 14:45

5M ago14:45

14:45

Welcome to Season 8 of The Public Relations Podcast! 🎉 This episode kicks off 2025 with a bang as we dive into one of the most critical strategies for PR professionals and marketers in the year ahead: momentum building campaigns.Are your campaigns falling flat or feeling like one-off efforts that don't build traction? Discover why momentum-driven c…

1
How to Craft Campaigns That Truly Connect 8:38

6M ago8:38

8:38

In this episode of The Public Relations Podcast, we explore why the most impactful campaigns don’t pull audiences into their world—they meet them where they already are. Learn how to find your audience, uncover the psychology behind their frustrations, and craft relatable messages that build instant trust and rapport. I’ll also tackle this week’s C…

1
Why Reports Win Headlines and How to Hook Hard-to-Reach Audiences 10:34

6M ago10:34

10:34

In this episode of The Public Relations Podcast, we dive into how aligning your messaging with your audience’s mindset can lead to truly powerful results in PR-led marketing. Drawing from my experience as a journalist, I discuss how even the smallest shift in messaging can change the impact of a story—it's not about forcing a narrative but reflecti…

1
PRBites - How Jaguar cars missed the point of modern comms 8:26

6M ago8:26

8:26

Marketing has changed, but it doesn't seem that some people have. Jaguar Cars came out with a new marketing campaign that was widely criticised. It turned the old brand on its head but used techniques that worked well 10 years ago. It helps to highlight some of the ways that things have moved on, which we will look at in the podcast. PLUS, your wee…

1
PRBites - Using information for leverage 12:15

6M ago12:15

12:15

Inside information that you can't easily find on Google is currency, and with information, you can buy access and favours. So why don't many press releases include it? Including inside information and insights magnifies the effectiveness of your pitches. We look at some ways to gather it for your pitches. And we look at some research on how to conn…

1
PRBites - Being honest about AI 8:48

6M ago8:48

8:48

After generating an AI Christmas advert, Coca-Cola has found itself in an awkward situation. Some people are not happy about it. So, should they have made it clear it was generated by AI or shied away from it? PLUS, what would you do in this situation when you're trying to protect the reputation of a furniture maker when a product is not up to stan…

1
The Secret to Creating Trends: How to Make Your Story Unmissable 16:01

6M ago16:01

16:01

What makes a story go from overlooked to irresistible? In this episode, we’re diving into the art of creating trends—how to take your story, even if it’s not already trending, and position it as something everyone wants to talk about. We’ll explore the psychology of FOMO, share real-world examples and give you practical steps to frame your story fo…

1
PRBites - Two examples of authenticity 11:08

6M ago11:08

11:08

What is authenticity? Is it just one thing or different things to different people? In today's episode, I look at two very different politicians who are achieving authenticity with their audience and look at what comms pros can learn from it. The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime…

1
PRBites: Turning your PR into a "spectacle" 18:55

7M ago18:55

18:55

What does it take to turn a story into a spectacle that people want to discuss and cover? Last week, an event happened that summed up a lot of the approaches to doing this, and I discussed this in today's podcast. The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com Where you can find me - …

1
PRBites - A new threat to reputations from AI 9:55

7M ago9:55

9:55

Imagine your client was accused of a crime they didn't commit by an AI bot. How would you handle it? Plus, a book mention, a tip and a comms conundrum to think about. The Public Relations Podcast Website - ⁠thepublicrelationspodcast.com/⁠ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me here - ⁠LinkedIn⁠ / ⁠info@the…

1
PRBites - Why you should do real time rebuttals 15:03

7M ago15:03

15:03

Speed is everything in modern comms, so how do you handle a real-time rebuttal as it emerges? In today's episode, I share some tips from my own experience and from what guests have shared with me. The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me h…

1
PRBites - Should PR show a clear ROI? 9:40

7M ago9:40

9:40

- Should PR demonstrate a clear ROI? - Reacting to Comms Question Time - This week's fictional scenario. The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me here - LinkedIn / [email protected] #PR #publicrelations #pragency…

1
PRBites - Story pitching 16:00

7M ago16:00

16:00

- How Much Are Micro-Influencers Really Earning? - Getting AI to Deliver Exactly What You Need - Story Pitching Tips The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me here - LinkedIn / [email protected] #PR #publicrelations #pragen…

1
CQT1: Getting the public to care about what you do 45:11

7M ago45:11

45:11

I'm sharing the first three pilot episodes of CommsQuestionTime on The Public Relations Podcast feed to see what you think. In this first "pilot" episode of the new podcast, ⁠Comms Question Time⁠, Richard Midson teams up with communication/PR experts Sonali Sokhal and Jim McCarthy to solve listeners' comms questions. In this episode, they take ques…

1
CQT2: Protecting your reputation with PR 44:57

7M ago44:57

44:57

I'm sharing the first three pilot episodes of CommsQuestionTime on The Public Relations Podcast feed to see what you think. In the second "pilot" episode of ⁠⁠Comms Question Time⁠⁠, the panel advises an entrepreneur importing Mexican drinking chocolate into Australia on how to stand out, and then discusses how an individual can protect their reputa…

1
CQT3: How to launch a business with PR 29:50

7M ago29:50

29:50

I'm sharing the first three pilot episodes of CommsQuestionTime on The Public Relations Podcast feed to see what you think. In the third "pilot" episode of ⁠⁠Comms Question Time⁠⁠, the panel dives into two fascinating problems from listeners. First, they offer guidance to a legal tech startup struggling to convince its target market to adopt a new …

1
PRBites - Avoiding hyperbole in press releases 9:40

7M ago9:40

9:40

In today’s episode, you’re in the driver’s seat as the head of PR for a major airline. A scandal breaks out after several passengers are stranded due to overbooking, and now it’s your job to manage the fallout. Do you take the high-profile approach or try to explain the complexities of running an airline? Before we get into that, another couple of …

1
PRBites - Managing your web of influence 15:58

7M ago15:58

15:58

In this episode, we look at managing your web of influence when your organisation is under attack or when you are trying to get heard. We also look at a couple of quick stories about why follower count is not a vanity metric and how people discover content. Plus, more on the exciting launch of Comms Question Time, the brand-new spin-off show where …

1
5,000 attendees for something not even launched 16:12

7M ago16:12

16:12

How do you get 5,000 people from around the world to travel for something that hasn’t even launched? Discover how teasing the promise of something bigger can drive engagement, build a devoted community, and generate millions—all before the product is even complete. In this episode, we break down the genius PR (and perhaps accidental genius) and mar…

1
Why PR Strategy Will Be Essential for SEO in the AI Era 10:03

8M ago10:03

10:03

🎙️ PR Bites: Why Your PR Strategy Will Be Essential for SEO in the AI Era In this episode, Richard tackles the future of SEO and why traditional methods just won’t cut it anymore. With AI-driven platforms on the rise and Google’s organic search usage dropping, businesses will need more than just keyword strategies to stay visible. Richard breaks do…

1
PRBites - What SpaceX Can Teach Us About Narrative-Driven PR 9:31

8M ago9:31

9:31

🚀 PR Bites: What SpaceX Can Teach Us About Narrative-Driven PR In this episode of PR Bites, Richard breaks down the genius behind SpaceX’s latest PR success and why their narrative-driven approach is winning the public’s imagination, where NASA struggled for many years after their initial success. He shares actionable insights on how brands—from te…

1
PRBites - The threat of coded language 13:54

8M ago13:54

13:54

Today: 1) Is your organisation under threat from coded language 2) The Trojan Horse approach 3) A quick tip on keeping your boss or client onside. The Public Relations Podcast Website - thepublicrelationspodcast.com/ Where you can find me - You'll find me here - LinkedIn / [email protected] #PR #publicrelations #pragency…

1
PRBites - incl. Generating a brand podcast with AI 15:43

8M ago15:43

15:43

✅ TUESDAY'S FOCUS: * Why you should treat social media platform's own advice with suspicion * AI podcasts with AI voices The Public Relations Podcast - Listen to the show Where you can find me - You'll find me here - LinkedIn / [email protected] #PR #publicrelations #pragency

1
PRBites - PR ideas from the games industry 11:48

8M ago11:48

11:48

✅ THURSDAY’S FOCUS: - Why de-influencers could be a threat to your PR campaigns - What the latest computer games industry trends can teach us about PR - Why conferences may provide more opportunities for work The Public Relations Podcast - Listen to the show Where you can find me - You'll find me here - LinkedIn / [email protected]…

1
PRBites - Good and Bad techniques this week 16:17

8M ago16:17

16:17

It's PRBites, another quick round-up of ideas and observations from the comms world which demonstrates things to avoid and things to try. Among the points today - - What I think a car manufacturer has got wrong in their latest campaign and why a PR approach could have helped - A quick tip on why you shouldn’t ignore micro-influencers - And what to …

1
Why you should be talking to sales teams 9:47

8M ago9:47

9:47

If you’ve ever worked in sales, you know that cold pitching is among the most challenging things you can do. Getting a meeting with someone who’s never heard of you—or your product—is tough, especially as the price tag goes up. Yet many salespeople seem to be facing this every day, and it's stopping them from achieving more. Even the slightest posi…

1
Leaning into a PR crisis 15:34

9M ago15:34

15:34

It's PRBites where I read aloud today's newsletter. ✅ THURSDAY’S FOCUS: * Why the Search Engine Optimisation industry may need your help? * Do people really want to hear celebrities on podcasts? * How one firm leaned into a PR crisis.

1
Preparing your client or you for interviews 15:45

9M ago15:45

15:45

A quick special episode from The Public Relations Podcast. This is a random collection of thoughts on how to be a good guest for podcasts and media interviews. It covers things like how to prepare and how to present yourself (or train your client) for appearances. There is so much you could say on each point and more points you could add but I hope…

1
PRBites - What the royals can teach us 11:59

9M ago11:59

11:59

PRBites for Tuesday 17th September * Should you trust all media requests * What the Royals can teach us about targeting the right people * Why speaking to an organisation's sales team rather than CMO might get you comms clients or a job * How would you handle this crisis at a restaurant chain

1
PRBites: Using TV techniques in PR 10:37

9M ago10:37

10:37

It's PRBites * Modelling TV shows to increase the impact of PR * The importance of a "new perspective" in pitches * And how are you going to rejuvenate this academic institution?

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