Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
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Guest: PR for personal branding in books
Manage episode 480808928 series 3241047
Content provided by ThePublicRelationsPodcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ThePublicRelationsPodcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Are you getting your "goals" wrong?
In the old days of book PR, your goal was to raise awareness in order to sell copies — but not anymore. There’s a new goal. It’s the same in many sectors, where the objective has shifted but people sometimes miss the change.
Kourtney Jason is from Pacific & Court in Brooklyn, USA, an agency that specialises in book PR in 2025.
They realised that books on their own are rarely "news" anymore, so they needed to focus instead on what was newsworthy. The answer was often the author themselves — providing the right angles were found.
There were still book signings to sell the books, but the primary goal and focus had changed.
If you’re someone promoting thought leaders, building a personal brand, or an author (or want to be one), this episode should be useful.
The whole episode (15 mins) is here.
Stop defining yourself in generic terms. A "coach" is too generic, even a "wellness coach" — get specific about what you do.
Don't ignore local media — it's still a springboard to bigger coverage, but find the local angles.
Books are credibility tools, not sales channels. Use them to open doors through visibility, not through the hard sell.
Don’t forget to use AI to help find angles.
GUEST
Kourtney Jason - Pacific & Court
LOCATION: Brooklyn, USA
Web: pacificandcourt.com
SUBSCRIBE
- Video and Audio links here - https://thepublicrelationspodcast.com/listen/
Or search for "The Public Relations Podcast" on all good podcast apps
CONNECT WITH ME
- LinkedIn - https://www.linkedin.com/in/richard-midson/
- Website and newsletter - https://thepublicrelationspodcast.com/
GUESTS
- Check out: https://thepublicrelationspodcast.com/one-sheet/
167 episodes
Share
Manage episode 480808928 series 3241047
Content provided by ThePublicRelationsPodcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ThePublicRelationsPodcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Are you getting your "goals" wrong?
In the old days of book PR, your goal was to raise awareness in order to sell copies — but not anymore. There’s a new goal. It’s the same in many sectors, where the objective has shifted but people sometimes miss the change.
Kourtney Jason is from Pacific & Court in Brooklyn, USA, an agency that specialises in book PR in 2025.
They realised that books on their own are rarely "news" anymore, so they needed to focus instead on what was newsworthy. The answer was often the author themselves — providing the right angles were found.
There were still book signings to sell the books, but the primary goal and focus had changed.
If you’re someone promoting thought leaders, building a personal brand, or an author (or want to be one), this episode should be useful.
The whole episode (15 mins) is here.
Stop defining yourself in generic terms. A "coach" is too generic, even a "wellness coach" — get specific about what you do.
Don't ignore local media — it's still a springboard to bigger coverage, but find the local angles.
Books are credibility tools, not sales channels. Use them to open doors through visibility, not through the hard sell.
Don’t forget to use AI to help find angles.
GUEST
Kourtney Jason - Pacific & Court
LOCATION: Brooklyn, USA
Web: pacificandcourt.com
SUBSCRIBE
- Video and Audio links here - https://thepublicrelationspodcast.com/listen/
Or search for "The Public Relations Podcast" on all good podcast apps
CONNECT WITH ME
- LinkedIn - https://www.linkedin.com/in/richard-midson/
- Website and newsletter - https://thepublicrelationspodcast.com/
GUESTS
- Check out: https://thepublicrelationspodcast.com/one-sheet/
167 episodes
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Similar to The Public Relations Podcast
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
News and insight from the business world. Download the podcast via the BBC Sounds app.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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continue reading
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